Virtual Dusk Photos Increase Click-Through Rates by 300%

110 Ginhouse Creek Lane Cashiers NC- online -28

Last week, the photography team at HomeJab conducted an “experiment” involving two real estate photos below.  One is a regular front exterior shot of a home in Green Valley, AZ and the other is a virtual dusk photo of the same property.  Then, the team ran an online ad to the same demographic.  The results show the virtual dusk shot getting 3x more clicks for half of the cost!

What is virtual dusk?

A virtual dusk photo is captured in HDR (high-dynamic-range) during normal daylight conditions.  Then, in post-production, graphic designers will replace the sky and make other adjustments like “turning on” interior and exterior lights.  As a result, the home appears like it was captured during sunset or twilight.

Photographers can take these shots during normal business hours.  Therefore, virtual dusk photos are a lot more affordable compared to a real twilight shoot.  Also, unlike real twilight, external factors like weather are never a problem.  With virtual dusk, a perfect sky is guaranteed every time no matter what the weather conditions are.  The original photo can be taken on either a sunny or cloudy day.

A virtual dusk shot should be used as the featured image so that online users see it first.  This will make the property stand out compared to other listings.  The extra attention will result in more clicks which means more leads, more offers and happier sellers!

Virtual dusk prices

A real twilight shoot is frustrating to get right.  To get the best effect, homeowners need to turn on all of their lights.   Then, a photographer has to capture the home at the right time with perfect weather conditions.  Many times, these shoots have to be rescheduled if the sky is too cloudy.  This causes delays in listing the property and further expense.

Virtual twilight is achieved completely in post-production which means all factors are controlled.  As a result, the final product is consistent.  A good graphic designer will be able to complete the project in an hour or less, or about $50-$100 in total costs.

Standing out from the crowd is an important part of real estate marketing.  With virtual dusk photos, your home gets a fresh, inviting look that can make all the difference.

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HomeJabVirtual Dusk Photos Increase Click-Through Rates by 300%

Real Estate Photography Pricing: Standard vs. Luxury HDR

HDR real estate photography

HomeJab’s real estate photography pricing is based on two types of packages:  Standard & Luxury.  Luxury photography uses advanced HDR (High Dynamic Range) techniques that produce the most true-to-life and vibrant colors possible.  During a luxury photo shoot, photographers take an over-exposed photo and an under-exposed photo (light and dark) along with a standard exposure.  These three photos are then merged together into one image that highlights the very best characteristics of each object in the room.  In other words, HDR photography is the most successful way for the camera to show what the human eye naturally sees.

Luxury HDR photos requires extra work in both capturing and editing, which results in higher pricing, but the results will speak for themselves.  For those who demand the very best, HDR photography is the only way to go.  For example, the following home was shot using standard single exposure photography and then redone using HomeJab’s luxury video package.  Click the photos to enlarge:

Included in all luxury packages is a virtual dusk shot.  A virtual dusk photograph depicts the home in a dusk or twilight setting which increases online click through rates significantly.  As a result, more attention is generated from a greater amount of potential buyers.  For more info on virtual dusk, please check out Top Five Ways to Get Your Property Noticed.

The difference in real estate photography pricing is based on the amount of time it takes the photographer to complete the job.  Shooting in HDR requires additional time on site and increases the wear and tear on a photographer’s equipment.  Furthermore, editing time increases by about twenty-five percent.

Real Estate Photography Pricing

PackageDescriptionPriceOrder Form
Standard Photography30 Photos$150 Buy Now
Standard Video PackageVideo + Photos$200Buy Now
Premium PackageVideo + Photos + Aerials$395Buy Now
Luxury PhotographyHDR Photos + Virtual Dusk$225Buy Now
Luxury Video PackageHDR Photos + Virtual Dusk + Video$375Buy Now
Ultimate Luxury HDR Photos + Virtual Dusk + Video + Aerials$585Buy Now
Extreme PackageHDR Photos + Virtual Dusk + Video + Aerials + 3D$985Buy Now

For a complete list of our real estate photography pricing options and to schedule a shoot online, please click here.  The required lead time to schedule a shoot is just 24-48 hours.  After the shoot is complete, photos will be delivered in less than 24 hours.  In addition, photographs are provided in various resolutions and optimized for online use and high quality printing.

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HomeJabReal Estate Photography Pricing: Standard vs. Luxury HDR

The Art of Real Estate Videography

art of real estate videography

Make a grand entrance

Real estate agents will tell you that most buyers know if they will buy a home within the first few seconds of stepping inside. It’s a feeling that they get. Therefore, real estate videography must capture this moment. The best real estate videos start by showing several angles of the home’s front exterior.  The videographer then walks towards the home and through the front door for a dramatic entrance. Welcome to your new home!

Keep it steady

steadicam-thumbProfessional real estate videos use a camera stabilizer to mimic a real walkthrough.  Since nothing in the home is moving, it’s important that the videographer move through the space so buyers can relate to the dimensions of each room.  It should feel like the camera is floating through the house. Great real estate videos should also emphasize the transitions from room to room so that viewers know where they are in the home and how they got there.

Skip the voice over & subtitles

For most properties, voice over will make real estate videos seem old fashioned.  The best videos just need some good, simple music in the background.  Also, subtitles will rarely add any value.  Imagine you are at an open house.  You walk into the kitchen and there is a huge sign there that says: KITCHEN.  Most likely, buyers will know their way around a home without the need for subtitles and voice over.

kitchen

The money shot

All of the best real estate videos have a grand finale.  Many times, this would involve the entrance into the master bedroom.  Or, it can be a unique feature of the home like a really nice finished basement or an impressive view from the balcony.  Ideally, the money shot coincides with a dramatic transition in the music to emphasize the climax of your video.  This is how custom editing by an experienced filmmaker can help bring your video to the next level.

End on a “high” note

aerial drone photo4There’s nothing like some breathtaking aerial drone shots at the end of a real estate video.  Aerial footage ads a cinematic touch and delivers a message to the buyer that the home is unique and special.  As your mini-movie comes to an end, the drone slowly flies away from the home.  The property gets smaller and gradually fades to darkness as the camera pans towards the setting sun.  That’s a wrap. Roll credits.  You have now mastered the art of real estate videography.

Real Estate Videography by HomeJab

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HomeJabThe Art of Real Estate Videography

Aerial Drone Real Estate Photography: What Everyone Ought To Know

aerial drone real estate photography

Aerial drone real estate photography helps to sell homes

Many home buyers these days are searching for real estate outside of their current location.  What this means is, people are looking for more information so they can make better informed decisions before visiting the home.  Drone technology effectively gives every consumer a handheld tour of the property’s exterior and the entire neighborhood.  As a result, buyers can see potential problems right away.  This makes for more efficient home shopping and gives agents who provide aerial drone real estate photography a distinct advantage.

The FAA allows commercial use of aerial photography

In the past, the FAA has sent out mixed messages regarding the use of drone equipment for commercial purposes.   Now, it is clear that selling drone services is legal as long as the company abides by common sense regulations.  For example, to fly drones commercially, service providers need to file a 333 exemption with the FAA and follow the following rules:

  • Max altitude of 400 feet
  • Pilot must have a visual line of sight on the drone at all times
  • Must fly during daylight hours only.
  • Max velocity of 100 mph
  • Must yield to manned aircraft
  • Do not fly over people
  • Must not fly from a moving vehicle

There are also areas where drones are strictly prohibited.  These include sports stadiums and any locations within five miles of an airport.  For a more detailed summary of the rules, please click here or visit the FAA website to search approved aerial drone operators.

New drone equipment makes producing aerials affordable

Just a few years ago, real estate agents would spend big bucks renting helicopters for aerial photos.  Today, the cost of hiring a professional photographer with a drone starts at around $200, or about the cost of regular photography.  Therefore, agents and homeowners from all types of properties can afford aerial drone real estate photography.

Not your father’s aerial photos

Aerial photos used to consist of a top down view of the home’s roof and yard.  As a result, it was very hard to determine spatial relationships.  With drones, photographers can capture a property from all angles.  For example, the shot can begin on the ground, then transition up the front yard at roof height maneuvering over the home to the other side and back.  The flight path is so flexible that insurance companies are using drones to help determine the extent of roof damage.  Furthermore, some of the most dramatic aerial drone shots involve flying near ground level.  At 6-10 feet high, a drone can fly up the driveway for a perfect POV entrance shot.

Aerial photography is here to stay

Drones are already flying all over the sky in a variety of applications including law enforcement, meteorology and delivery services.  In 2016, the FAA issued more than 500 approvals per month and started using summary grants to speed up the process.  A study by the Association for Unmanned Vehicle Systems International (AUVSI) estimates that the aerial drone industry will generate more than $13.6 billion and create 70,000 new jobs within the next three years.  Of course, the growth of aerial drone real estate photography has not been without controversy.  Many privacy advocates have voiced concerns resulting in local ordinances.  Hence, real estate photographers would be best served by, no pun intended, rising above those who give drones a bad name and sticking with a strict code of ethics and safety.

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HomeJabAerial Drone Real Estate Photography: What Everyone Ought To Know

Top 5 Most Scenic Tucson Mountain Views

Tucson, AZ. LISTING AGENT: Danny Roth

There are not enough words to describe how incredible the mountain views below are. Tucson is home to many mountain ranges making it a hot-spot to visit, but imagine living around such beauty all the time. Stepping outside would feel as if you are walking into a painting. See for yourself.

Check out 5 of the most jaw-dropping Tucson mountain views. You may just be tempted to move!

Tucson, AZ. LISTING AGENT: Danny Roth

Tucson, AZ. LISTING AGENT: Danny Roth

Tucson, AZ. LISTING AGENT: Terri Maxey

Tucson, AZ. LISTING AGENT: Terri Maxey

Tucson, AZ. LISTING AGENT: Arlene Nichols

Tucson, AZ. LISTING AGENT: Arlene Nichols

Tucson, AZ. LISTING AGENT: Danny Roth

Tucson, AZ. LISTING AGENT: Danny Roth

Tucson AZ. LISTING AGENT: Dave Reece

Tucson AZ. LISTING AGENT: Dave Reece

   

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Kate RedtchitsTop 5 Most Scenic Tucson Mountain Views

5 Things You Need to Know Before Buying a Home

Buy a new home

Do not work with a direct lender or bank

Big mortgage companies like Quicken Loans and banks like Wells Fargo can typically make 4-6% in fees without buyers even knowing it.  This is because direct lenders do not have to disclose what they are making on the loan.  It’s best to work with a mortgage broker who has access to wholesale lenders since they offer the same loan products at a much lower cost. There are many startups like RateJab.com who use technology to match you with the lowest rate and lowest closing costs for your specific situation.    

You can put down only 1% in certain states

Home buyers are led to believe that they need a large down payment to get the best rates. But online lenders who work off a much more aggressive margin (less overhead and fewer fees) can undercut big banks and pass on savings to the buyer.  These cost savings can be put towards the down payment which means buyers only have to put down 1%, with an additional 2% coming from the mortgage company.  Click here to see if you qualify.

top 5 things to know before buying a home

Do not trust Zillow

Zestimates are way off and they do not have all the listings. Zillow is a middleman, basically just redistributing the same info and photos that they get from real estate agents.  They do not produce anything new.  It’s best to work with a local realtor near you to find the best deals.

Work with the best realtor

It’s not enough to work with any licensed agent.  In today’s market, you need a good one.  A good agent will know the inside news on specific neighborhoods and give you access to pocket listings before they hit the market.  This will give you an advantage in your quest to negotiate the best deal. But, there are many agents who have licenses that really are not worth working with.  Like any profession, some can be lazy, cut corners and not have the best info.  Make sure you work with only the best professional and you will end up saving time and money. Click here to receive a list of the Top 5 realtors near you.  

Tour it online first

Don’t waste time.  Tour your home online first.  Ask for videos, drone shots and 3D virtual tours.  The more you can see of the home online, the less time you have to spend driving around and actually visiting houses.  3D tours are a great way to feel like you are actually there.  More and more sellers are opting to go this route, because it cuts down on unnecessary traffic through their homes and endless open houses.  With costs of 3D technology going down and VR headsets from Samsung, Google and Oculus becoming more mainstream, this trend should continue to pick up steam in 2017.

Check out example of Philadelphia home in 3D – also compatible in VR:

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HomeJab5 Things You Need to Know Before Buying a Home

The Importance of Real Estate Photography

blog

Impress. Engage. Tempt.

These are feelings most agents hope to evoke in a potential customer. How do you engage all of these feelings within seconds? According to a joint study between the National Association of Realtors and Google, 90% of home buyers searched online during their home search process. It’s clear that it’s a necessity to have a successful online presence. Otherwise, you are limiting yourself to 10% of potential homebuyers. So what makes homebuyers click your listing?

Stand out.

A picture can write the story you want someone to feel, hear and see. Your listing is a potential home and future for a lucky person(s) out there, treat it as such. Professional real estate photography is the most cost-effective and quickest way to leverage your listing. We are beyond the times of picking up a newspaper and checking the real estate section for an open house. This is the time of technology, use it as an advantage over your competition. A first impression is no longer limited to a first introduction. An online presence, an impactful presence, is needed to help the introduction become a reality. A lack of care in your listing can easily sway someone to move on to the next.

blogpost

It’s easy to see how effective professional photography can be. Upon browsing HomeJab’s Facebook page one of the comments from a happy customer highlights the importance of great photos, “HomeJab did a great job for us on a condo recently. They almost did too good of a job; the shooting with some poignant music almost made me regret that we were selling it.” The photography and videography highlighted what made that specific home just so special. If the photos were able to ignite interest in the home with someone already willing to sell it, how do you imagine potential homebuyers viewed it?

Would you let a friend with an iPhone take your wedding pictures? Each listing is an investment in you. Bad photos can, quite literally, cost you money. Leave it to the experts to guarantee great quality, quick service and less of a headache for you. There is a clear difference between a trained professional’s quality of work and equipment versus a person with no training and a cellphone. Using professional photography and videography services is a great way to grasp the newest form of marketing and impress the masses.

Picture taken on a smart phone

Taken by a professional but unedited by HomeJab

Picture taken by a professional but unedited 

Picture taken by a professional and edited by HomeJab

Picture taken by a professional and edited by HomeJab

Professional media services can go a long way. Once you have purchased the professional photography, keep in mind that you are not limited as to where you use it. These are now your photos. Use them on your social media, your personal website, print flyers or brochures, email them out or any other marketing plan you come up with. Glide ahead of your competition and master the first impression with online buyers.

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HomeJabThe Importance of Real Estate Photography

Top 5 Breathtaking Views from Philadelphia Apartments

50_s_16th_st__philadelphia__pa_19102__usa-20160810015153

A city is more than the rumbling sounds of traffic, the clatter of people walking, and the low murmur of conversation. The Philadelphia skyline proves to be to one of the most beautiful to view. It offers historic to modern sites and makes any real estate more desirable when the skyline is something the lucky homeowner can wake up to.

Check out the most breathtaking Philadelphia skyline views and try to contain your jealousy.

S 18th St, Rittenhouse Square, Philadelphia. Listing Agent: Hana Liebowitz

S 18th St, Philadelphia. Listing Agent: Hana Liebowitz

S 6th St, Philadelphia. Listing Agent: Kathleen Conway

S 6th St, Philadelphia. Listing Agent: Kathleen Conway

Walnut St, Philadelphia. Listing Agent: Oren Wineburg

Walnut St, Philadelphia. Listing Agent: Oren Wineburg

S Penn Square, Philadelphia. Listing Agent: Rebecca Rynkiewicz

S Penn Square, Philadelphia. Listing Agent: Rebecca Rynkiewicz

S 16th St, Philadelphia. Listing Agent: Timothy Garrity

S 16th St, Philadelphia. Listing Agent: Timothy Garrity

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Kate RedtchitsTop 5 Breathtaking Views from Philadelphia Apartments

5 Incredible Backyards in San Diego

Located In Encinitas, CA. Listing Agent: Dan Linge

Your backyard is as much of your home as the inside is. This space can be used for entertaining, relaxing, watching the kids play or having your dog run free. It’s a place for many memories to be made and cherished. It can be somewhere to escape the day and let some fresh air soothe your worries away.

Sit back, kick your feet up and browse the most impressive backyards in San Diego. You don’t want to miss these scenic views.

Located In Escondido, CA. Listing Agent: Kris Akagi

Located In Escondido, CA. Listing Agent: Kris Akagi

Located In Carlsbad, CA. Listing Agent: Melissa Berry

Located In Carlsbad, CA. Listing Agent: Melissa Berry

Located In El Cajon, CA. Listing Agents: Bob Sparks & Dawn Adams

Located In El Cajon, CA. Listing Agents: Bob Sparks & Dawn Adams

Located In Rancho Santa Fe, CA. Listing Agent: Becque Peters

Located In Rancho Santa Fe, CA. Listing Agent: Becque Peters

Located In San Diego, CA. Listing Agent: Asia McCullough

Located In San Diego, CA. Listing Agent: Asia McCullough

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Kate Redtchits5 Incredible Backyards in San Diego

6 of New Jersey’s Most Impressive Foyers

Located in Lacey Township, NJ. Listing Agent: Tony Lee

Just as you would dress yourself for a first date or that important job interview, your home needs to make a great first impression too. The foyer is your chance to tell guests who you are within their very first steps inside. Whether your preference is an Art Deco painting, a crystal chandelier or a boldly painted wall, every home’s foyer has a voice. What’s yours?

Check out some of HomeJab’s best foyers in New Jersey and prepare to be inspired.

 Located in Jackson, NJ. Listing Agent: Estee Klein

Located in Jackson, NJ. Listing Agent: Estee Klein

Located in Voorhees Township, NJ. Listing Agent: JoAnne Paxson

Located in Voorhees Township, NJ. Listing Agent: JoAnne Paxson

Located in Princeton, NJ. Listing Agent: Joseph Plotnick

Located in Princeton, NJ. Listing Agent: Joseph Plotnick

Located in Williamstown, NJ. Listing Agent: Nancy Kowalik

Located in Williamstown, NJ. Listing Agent: Nancy Kowalik

Located in Longport, NJ. Listing Agent: Angel DiPentino

Located in Longport, NJ. Listing Agent: Angel DiPentino

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Kate Redtchits6 of New Jersey’s Most Impressive Foyers