Is the Real Estate Industry Ready for 3D Virtual Tours?

While 3D virtual tours may be “the next big thing,” it has been slow to penetrate the real estate photography industry for a number of reasons – ranging from cost to simple unfamiliarity.  Realtors with 3D views of their property are few and far between and there doesn’t seem to be much demand for it either among them or the clients they represent.

Of course, photography itself has never been more in style when it comes to real estate, and for good reason.  Nothing tells a property’s story better than photographs, and consumers have come to expect high-quality ones at that.  In fact, real estate photography is becoming more sophisticated all the time; aerial drone and walk-through videos have enjoyed huge increases in demand, as has professional photography.  But demand for 3D photography, in contrast, has pretty much gone nowhere.

Real Estate Video Preferred Over 3D

As a clearinghouse for professional photographers in the real estate industry, HomeJab talks to hundreds of photographers and thousands of real estate agents each year.  Just through this ongoing exposure, we can confirm first-hand that the demand for 3D technology for real estate photography is practically non-existent – only about two percent of our contacts even raise 3D as a possibility.

One primary reason is cost; 3D photography is expensive and like any other service provider, realtors are always thinking of their bottom line.  A shoot using this technology is much higher-priced than a conventional shoot because the equipment is more expensive, and hosting fees increase costs even further.  In addition, most home buyers do not own expensive VR headsets, which would allow them to easily view listings in 3D.

When buyers are searching for a home, they universally turn to the Internet to view pictures of each property.  More and more often, they are conducting these searches on their mobile phones, which do not lend themselves to 3D viewing.  Even video is a less attractive alternative than still photography when buyers are trying to assess a property quickly.  Flipping through snapshots of a home online is still the gold standard for real estate photography – but only if it is done professionally!

Professional Real Estate Photos Still Reign Supreme

Despite the limitations of 3D, it would be short-sighted to write off this technology entirely.  Homes are 3D spaces so it makes sense that at some point in the future – perhaps when costs decline – it will gain momentum.   In fact, online real estate leader, Zillow, just announced its plans to launch a free mobile app next year to capture spaces in 3D.  But, many are skeptical about the overall quality of Zillow’s product and how it would be different than old-fashioned 360 tours that were rejected by the industry years ago.

If advances in 3D capture eventually lower the cost of production enough, 3D may become a more mainstream alternative.  Once the number of 3D home tours online increase, customers will begin to expect to see 3D and feel much more comfortable with the technology.

Example of 3D Virtual Tour

As true technology geeks, we at HomeJab are always researching the latest product introductions and trends in the photography industry.  Keep tuning in and we will let you know when it comes time to take 3D more seriously.

HomeJabIs the Real Estate Industry Ready for 3D Virtual Tours?

How to Market to Millennials

Market to Millennials

According to a recent survey completed by Zillow, half of today’s home buyers are under the age of 36. This means half of your entire market are millennials. The numbers are too large to ignore and your marketing and online representation need to entice and attract all potential home buyers. This poses a a larger issue: how do you attract millennial home buyers differently than other generations?

1. Professional Photography

Millennials are more online than ever. When it comes to professional photography, you just can’t skip it. This is one of the only guaranteed ways to attract more traffic to your listing. Long gone are the days of newspaper advertising and here are the days of gorgeous, vivid and storytelling photographs. These photos will not only grab attention, but keep it as well. 

HomeJab

How HomeJab Can Help:

This is the easy one. We have found the top professional photographers in your area and make it easy and fast to schedule an appointment with them. Each HomeJab photographer has to be approved personally by our team. We guarantee the best real estate photography on the planet.

2. Online Presence

Do we need to mention again how millennials are more online than ever? This cannot be emphasized enough. You must have your listing online or your listing will be long forgotten. Get those photos and videos on every social media platform you have. Ensure your listing is easily found when searched.

Property Page

How HomeJab Can Help:

Every single one of our packages comes with a free property page. Use this to your advantage. You can add your photo, contact and detailed home information. This will come up in Google searches and you can use this link to flood your personal social media platforms. Additionally, we make it easy to use an embed link to upload anywhere you desire. 

3. 3D Virtual Reality

3D is making waves in the technology world, but not all agents are using this yet. That is exactly why you should. The difference with 3D virtual tour and a video tour is the interactive ability. The user gets to control what room and where they go next in the home.

3D

How HomeJab Can Help:

We can produce 3D tours and we keep the process as easy as any of our other orders. They can be scheduled as quickly and sent directly to you upon completion. Our 3D tours can be viewed on a VR headset (featured in the above photo) as well. Think: anyone in the world can walk through your listing.

Check out more information here: https://www.homejab.com/3D

4. Aerial Photography and Video

Aerials can show a totally different view of the home that otherwise would not be captured. Drone photography and video is still fairly new, but quickly becoming a necessity in real estate marketing. Aerial views can aide in making your listing stand out and differ among a million others. Not to mention, how cool is this?

Aerials

How HomeJab Can Help:

HomeJab has received 333 exemption from FAA to fly drones commercially for the real estate industry. In lesser words, we have taken care of all the necessary procedures in order to get aerial photography and video done. There are no special steps to take, simply purchase a package that includes aerials.

5. Make Your Listing Sexy

No, you can’t ask the home to pose provocatively, but there is a huge difference between a desirable looking home versus an undesirable home. If the listing features large windows, do not skimp on the photography. Opt for HDR photos to ensure the windows are clear. Also, look for real estate photography packages that offer things such as a virtual dusk. Is your listing naked? Add virtual staging! There are tons of options out there to make your listing its sexiest. 

Virtual Dusk

How HomeJab Can Help:

There are several ways to spice up your listings with our services. One way is ordering a luxury package. These packages not only contain HDR photography, but each package comes with a virtual dusk. Another great way to gain attraction to your listing is with the use of virtual staging. Staging has proved to increase the amount of interested home buyers and is a fantastic way to take a vacant room from bland to WOW.

These are just a few key suggestions on how to get your listing noticed by millennials. Why would you only want to market to half of potential home buyers? Click here to order now.

HomeJabHow to Market to Millennials

5 Ways to Prep for a Real Estate Photo Shoot

So, you just confirmed your order for professional real estate photography. What now? Ensuring your home is perfect for a photo shoot is critical. The photos will not only represent your home but help potential buyers see it as a future home. Opting for professional photography is the only way to guarantee receiving the best photos possible, but it does not come bundled with a cleaning service (are we on to something here? cleanjab? no?).

Below are some great tips and tricks to keep in mind when prepping for your HomeJab photographer’s arrival. 

1. Remove all vehicles from the driveway and front of the home.

This one is easy to forget. You are wrapped up in cleaning the interior and ensuring it’s spotless, that you forget to check outside. A car in front of your home can keep a photographer from getting that perfect exterior money shot.

Cars in the driveway - real estate photo Are you looking at the home or this giant mini van?

2. Declutter, declutter, declutter!

We cannot emphasize this enough. A ton of clutter can not only ward off potential buyers, but can make rooms appear much smaller. Less is more! 

clutter in room - real estate photo Does this make you want to tour the home?

3. Make sure all the light bulbs work.

This may seem obvious, but sometimes you overlook a bulb or two that have been out for a while. Lighting can be key when taking photos. If the electricity is on, then all the bulbs should be too.

lights do not work - real estate photo There was so much potential for this sunshine painted bathroom.

4. Hide any evidence of pets.

Hey, we love animals too but not everyone out there is too keen on them. This could ward off potential buyers.

pets in real estate photo Can you spot our furry friend in this video?

5. Make sure all furniture is neat and in the correct spot.

A dining table in the bedroom or a mattress in the kitchen can mess with someone’s bearings on the layout of the home. It could easily result in a buyer moving on to look at the next listing. 

furniture in real estate photo So, is this the living room or the kitchen? Living Kitchen?

These are just some of the top things to do off of a full prep list we offer. Please click here to view. Real estate photography is one of the most important parts in marketing your home. How you prepare will make a huge difference. 

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HomeJab5 Ways to Prep for a Real Estate Photo Shoot

Virtual Staging: Home Staging of the Future

Virtual Staging

Technology is constantly evolving and advancing so the way you sell a home should be too, especially if new technology can save you up to thousands of dollars. In addition to saving a ton of money, what if changing an old method of staging your home could also save you time, energy and stress? Virtual staging is replacing the need for home staging and for great reasons.

No design consultation or consultation fee, no moving of furniture, no hidden costs and no appointments need to be made when you choose virtual staging. You simply pick what photo and which template you like. These easy steps can be done from the comfort of your couch or while in your office when you have only a few moments to spare. Send over your choices to HomeJab and the next day you will receive a fully staged room.

Virtual Staging

Furthermore, with virtual staging you can move pieces around. If you hate the layout – change it! This gives you full freedom of designing the perfect room to showcase your listing. Did you know some home staging requires a 30-day contract? Virtual staging requires no contract or commitment. You can stage 1 photo or 10. The choice is entirely yours.

The National Association of Realtors recently found that 77% of buyers’ agents stated that the staged homes helped their clients visualize it as a future home. If you could attract more interested clients, why wouldn’t you? Additionally, agents have reported to spending a minimum of 1% of the listing price to be spent on home staging. You can spend a fraction of this with virtual staging and have the same effects. This is a massive difference that should not go unnoticed.

Next, the amount of time, energy and stress spent on staging is severely cut down. See the difference:

Steps for Home Staging:

  1. Request services and wait
  2. Schedule a consultation/on-site visit
  3. Wait for prep plan and quote
  4. Schedule a date to move in the furniture
  5. Coordinate date with photography services
  6. Schedule a destaging appointment

Steps for Virtual Staging:

  1. Schedule your photography services
  2. Choose photos & templates after delivered
  3. Send choices to HomeJab and in 24 hours received your completed photos

The difference and benefits are clear. Try virtual staging today by simply contacting [email protected] to get started.

Virtual Staging

Pricing for home staging begins at $89 per photo. Stage 5 or more and receive a bulk discount.

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HomeJabVirtual Staging: Home Staging of the Future

Hook Up with a Digital Artist in Your Area – Fast

Real estate photography scheduling

Here at HomeJab, we have been busy designing a new app to instantly connect you with our HomeJab talent. Our solution to ensuring a fast scheduling process led us to the successful development of JabJobs. This app is for all of our talented photographers to use to instantly connect with you – the agent.

First and foremost, what does this mean for you? You do not have to change a thing and can order as normal with HomeJab. The difference now is HomeJab connects and confirms you faster and easier.Scheduling app for real estate photography

You can order online at any time of the day. For instance, this means you can order in the middle of the night and know you have an appointment before the sun rises. Let HomeJab confirm your appointment while stuck in traffic or a meeting. HomeJab is constantly seeking new ways to limit the time you have to spend marketing your listing. As always, our media is delivered within 24 hours after your appointment. We also include a free property page with every package.

In other words, HomeJab is here for all your real estate media needs. Get photography, aerials, virtual tours, 3D tours, and so much more, for your listing without the headache of an inconvenient scheduling process. We search for the artists in your area for you. Our professionals are experienced, talented and meet our required HomeJab ability.

Gail Nyman, one of the top 100 Remax agents in the US, describes the convenience:

“I can get photos, videos, aerial views and even 3D tours all in one place at affordable prices. Superior quality and usually one day turnaround is impressive. I used to have to hire 4 different venders to do what HomeJab does for me!”

Make your life easier and get back your valuable time. Schedule with HomeJab and ditch the headaches. Order your shoot today and see how HomeJab can help. https://www.homejab.com/

 

1307_Beach_Terrace__Longport__NJ 3702_Henson_Ave__Annapolis__MD_21403

 

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HomeJabHook Up with a Digital Artist in Your Area – Fast

Real Estate Video Teasers Help to Sell Homes Fast

These days, it seems like everyone has attention deficit disorder.  If your message can’t be expressed in super sonic speed, no one will pay attention.  For this reason, HomeJab offers real estate video teasers that are designed to quickly get to the point and sell the key features of the home in a short amount of time.  

This type of advertising is ideal for social media platforms like Facebook & Instagram where demand for video content is exploding.   For example, on Facebook, video posts have increased by over 100% annually in the U.S. and currently generate 8 billion daily video views.  The problem is, after 30 seconds, 33% of viewers click away and more than half are gone after 60 seconds.  

Check out examples below of HomeJab’s real estate video teasers and experience online marketing done right…and fast.

Real Estate Video Teasers:




How to Order

HomeJab’s real estate video teasers can be added to any order.  First, choose a package here and click “Buy Now”.  Next, you will be taken to our scheduling form where you can write “Add Teaser Video” in to the Additional Information section of the order form.  A cost of $80 will be added to your order.  If you just want the teaser video without a full length version, please write these instructions into the form and there will be no additional cost.

Free Property Page

Included with all HomeJab real estate videos is a free property landing page. It’s mobile-friendly, easy to edit, and you get branded and unbranded versions with lead capture forms & analytics.  Check out HomeJab’s free property page for real estate agents.

Turn Around Time

Are you in the need for speed? HomeJab offers a 24 hour turn around with all video and photo shoots.  Lead time to schedule a shoot is just 24-48 hours.  Get maximum convenience for your photo shoots.  It’s fast, simple and affordable – HomeJab.com

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HomeJabReal Estate Video Teasers Help to Sell Homes Fast

Virtual Dusk Photos Increase Click-Through Rates by 300%

Last week, the photography team at HomeJab conducted an “experiment” involving two real estate photos below.  One is a regular front exterior shot of a home in Green Valley, AZ and the other is a virtual dusk photo of the same property.  Then, the team ran an online ad to the same demographic.  The results show the virtual dusk shot getting 3x more clicks for half of the cost!

What is virtual dusk?

A virtual dusk photo is captured in HDR (high-dynamic-range) during normal daylight conditions.  Then, in post-production, graphic designers will replace the sky and make other adjustments like “turning on” interior and exterior lights.  As a result, the home appears like it was captured during sunset or twilight.

Photographers can take these shots during normal business hours.  Therefore, virtual dusk photos are a lot more affordable compared to a real twilight shoot.  Also, unlike real twilight, external factors like weather are never a problem.  With virtual dusk, a perfect sky is guaranteed every time no matter what the weather conditions are.  The original photo can be taken on either a sunny or cloudy day.

A virtual dusk shot should be used as the featured image so that online users see it first.  This will make the property stand out compared to other listings.  The extra attention will result in more clicks which means more leads, more offers and happier sellers!

Virtual dusk prices

A real twilight shoot is frustrating to get right.  To get the best effect, homeowners need to turn on all of their lights.   Then, a photographer has to capture the home at the right time with perfect weather conditions.  Many times, these shoots have to be rescheduled if the sky is too cloudy.  This causes delays in listing the property and further expense.

Virtual twilight is achieved completely in post-production which means all factors are controlled.  As a result, the final product is consistent.  A good graphic designer will be able to complete the project in an hour or less, or about $50-$100 in total costs.

Standing out from the crowd is an important part of real estate marketing.  With virtual dusk photos, your home gets a fresh, inviting look that can make all the difference.

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HomeJabVirtual Dusk Photos Increase Click-Through Rates by 300%

Real Estate Photography Pricing: Standard vs. Luxury HDR

HomeJab’s real estate photography pricing is based on two types of packages:  Standard & Luxury.  Luxury photography uses advanced HDR (High Dynamic Range) techniques that produce the most true-to-life and vibrant colors possible.  During a luxury photo shoot, photographers take an over-exposed photo and an under-exposed photo (light and dark) along with a standard exposure.  These three photos are then merged together into one image that highlights the very best characteristics of each object in the room.  In other words, HDR photography is the most successful way for the camera to show what the human eye naturally sees.

Luxury HDR photos requires extra work in both capturing and editing, which results in higher pricing, but the results will speak for themselves.  For those who demand the very best, HDR photography is the only way to go.  For example, the following home was shot using standard single exposure photography and then redone using HomeJab’s luxury video package.  Click the photos to enlarge:

Included in all luxury packages is a virtual dusk shot.  A virtual dusk photograph depicts the home in a dusk or twilight setting which increases online click through rates significantly.  As a result, more attention is generated from a greater amount of potential buyers.  For more info on virtual dusk, please check out Top Five Ways to Get Your Property Noticed.

The difference in real estate photography pricing is based on the amount of time it takes the photographer to complete the job.  Shooting in HDR requires additional time on site and increases the wear and tear on a photographer’s equipment.  Furthermore, editing time increases by about twenty-five percent.

Real Estate Photography Pricing

PackageDescriptionPriceOrder Form
Standard Photography30 Photos$150 Buy Now
Standard Video PackageVideo + Photos$200Buy Now
Premium PackageVideo + Photos + Aerials$395Buy Now
Luxury PhotographyHDR Photos + Virtual Dusk$225Buy Now
Luxury Video PackageHDR Photos + Virtual Dusk + Video$375Buy Now
Ultimate Luxury HDR Photos + Virtual Dusk + Video + Aerials$585Buy Now

For a complete list of our real estate photography pricing options and to schedule a shoot online, please click here.  The required lead time to schedule a shoot is just 24-48 hours.  After the shoot is complete, photos will be delivered in less than 24 hours.  In addition, photographs are provided in various resolutions and optimized for online use and high quality printing.

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HomeJabReal Estate Photography Pricing: Standard vs. Luxury HDR

The Art of Real Estate Videography

Make a grand entrance

Real estate agents will tell you that most buyers know if they will buy a home within the first few seconds of stepping inside. It’s a feeling that they get. Therefore, real estate videography must capture this moment. The best real estate videos start by showing several angles of the home’s front exterior.  The videographer then walks towards the home and through the front door for a dramatic entrance. Welcome to your new home!

Keep it steady

steadicam-thumbProfessional real estate videos use a camera stabilizer to mimic a real walkthrough.  Since nothing in the home is moving, it’s important that the videographer move through the space so buyers can relate to the dimensions of each room.  It should feel like the camera is floating through the house. Great real estate videos should also emphasize the transitions from room to room so that viewers know where they are in the home and how they got there.

Skip the voice over & subtitles

For most properties, voice over will make real estate videos seem old fashioned.  The best videos just need some good, simple music in the background.  Also, subtitles will rarely add any value.  Imagine you are at an open house.  You walk into the kitchen and there is a huge sign there that says: KITCHEN.  Most likely, buyers will know their way around a home without the need for subtitles and voice over.

kitchen

The money shot

All of the best real estate videos have a grand finale.  Many times, this would involve the entrance into the master bedroom.  Or, it can be a unique feature of the home like a really nice finished basement or an impressive view from the balcony.  Ideally, the money shot coincides with a dramatic transition in the music to emphasize the climax of your video.  This is how custom editing by an experienced filmmaker can help bring your video to the next level.

End on a “high” note

aerial drone photo4There’s nothing like some breathtaking aerial drone shots at the end of a real estate video.  Aerial footage ads a cinematic touch and delivers a message to the buyer that the home is unique and special.  As your mini-movie comes to an end, the drone slowly flies away from the home.  The property gets smaller and gradually fades to darkness as the camera pans towards the setting sun.  That’s a wrap. Roll credits.  You have now mastered the art of real estate videography.

Real Estate Videography by HomeJab

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HomeJabThe Art of Real Estate Videography

Aerial Drone Real Estate Photography: What Everyone Ought To Know

aerial drone real estate photography

Aerial drone real estate photography helps to sell homes

Many home buyers these days are searching for real estate outside of their current location.  What this means is, people are looking for more information so they can make better informed decisions before visiting the home.  Drone technology effectively gives every consumer a handheld tour of the property’s exterior and the entire neighborhood.  As a result, buyers can see potential problems right away.  This makes for more efficient home shopping and gives agents who provide aerial drone real estate photography a distinct advantage.

The FAA allows commercial use of aerial photography

In the past, the FAA has sent out mixed messages regarding the use of drone equipment for commercial purposes.   Now, it is clear that selling drone services is legal as long as the company abides by common sense regulations.  For example, to fly drones commercially, service providers need to file a 333 exemption with the FAA and follow the following rules:

  • Max altitude of 400 feet
  • Pilot must have a visual line of sight on the drone at all times
  • Must fly during daylight hours only.
  • Max velocity of 100 mph
  • Must yield to manned aircraft
  • Do not fly over people
  • Must not fly from a moving vehicle

There are also areas where drones are strictly prohibited.  These include sports stadiums and any locations within five miles of an airport.  For a more detailed summary of the rules, please click here or visit the FAA website to search approved aerial drone operators.

New drone equipment makes producing aerials affordable

Just a few years ago, real estate agents would spend big bucks renting helicopters for aerial photos.  Today, the cost of hiring a professional photographer with a drone starts at around $200, or about the cost of regular photography.  Therefore, agents and homeowners from all types of properties can afford aerial drone real estate photography.

Not your father’s aerial photos

Aerial photos used to consist of a top down view of the home’s roof and yard.  As a result, it was very hard to determine spatial relationships.  With drones, photographers can capture a property from all angles.  For example, the shot can begin on the ground, then transition up the front yard at roof height maneuvering over the home to the other side and back.  The flight path is so flexible that insurance companies are using drones to help determine the extent of roof damage.  Furthermore, some of the most dramatic aerial drone shots involve flying near ground level.  At 6-10 feet high, a drone can fly up the driveway for a perfect POV entrance shot.

Aerial photography is here to stay

Drones are already flying all over the sky in a variety of applications including law enforcement, meteorology and delivery services.  In 2016, the FAA issued more than 500 approvals per month and started using summary grants to speed up the process.  A study by the Association for Unmanned Vehicle Systems International (AUVSI) estimates that the aerial drone industry will generate more than $13.6 billion and create 70,000 new jobs within the next three years.  Of course, the growth of aerial drone real estate photography has not been without controversy.  Many privacy advocates have voiced concerns resulting in local ordinances.  Hence, real estate photographers would be best served by, no pun intended, rising above those who give drones a bad name and sticking with a strict code of ethics and safety.

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HomeJabAerial Drone Real Estate Photography: What Everyone Ought To Know