How Real Estate Photographers Profit from the “Sharing Economy”

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If you are a professional photographer, videographer or film producer, there is a great way to increase your income in a fast and fun industry: real estate.  The real estate market has changed over the years, with brokers and property owners seeking out impactful ways to make their properties stand out from the pack.  Improvements in technology, along with the popularity of social media, have made many property owners and realtors look to professional photography as an easy way to get that competitive marketing edge.

This is where you come in. If weddings and other special occasions are your bread and butter, chances are you are plenty busy on the weekends but not as tied down during the week.  You are looking to get more involved. One track you can follow is to get acquainted with your local realtors and seek out photography work referrals directly.  Now, if you don’t want to go through the hassle of marketing and selling your services, along with dealing with post production issues (which can be and are oftentimes time consuming), you can join with a top company like Homejab.com. We do all the marketing, grunt work, and follow up for you so that you can focus on your passion – photography.

Everyone is familiar with the sharing or gig  economy. Sharing is hot right now as more and more people seek to rent their homes, cars and possessions through mega-sites like Uber and Airbnb, as well as thousands of smaller sites.   According to Forbes.com, the sharing economy is when owners rent out something they are not using, such as a car, house or bicycle to a stranger using these peer-to-peer online services.

Photography and videography services are a natural fit for the sharing economy for several reasons:

  1. A professional level of expertise is necessay
  2. Expensive equipment is required
  3. Photographers can choose when they work and make their own schedule 

One of the well-known benefits of the sharing economy is that it is incredibly easy to start earning income. At HomeJab, all of the prospecting and administrative work is done for you. We match professional photographers and videographers with real estate agents or property owners selling a home.  The goal is to capture a home in its best light (literally and figuratively) to help draw online attention.  You can easily enroll in HomeJab’s program through its website and the company will direct all appropriate leads to you, based on the agent’s requirements and your geographic location.

Once a nearby job is offered to you, you can accept or reject it, depending on your availability and circumstances. If you do go ahead with the offer and contract for the job, the site handles absolutely everything else for you, including finding and communicating with the buyer, handling paperwork, billing and payment, and all post-production work.  You get to expand your shooting repertoire and earn many extra bucks to boot. HomeJab is rapidly growing across the country, and there is a never ending stream of work from California to the Atlantic Ocean.

The sharing economy appears to be here to stay.  According to forbes.com, the size of the sharing economy has doubled every year since 2012 and incredibly, there are now 24 companies participating in the sharing economy that are valued at over $1 billion.  Step up and get involved in this incredible opportunity and help someone sell their house just a little bit faster.

 

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7 Easy Ways to Substantially Boost Your Home Value

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1) Upgrade Your Kitchen

To get the most bang for your buck, a kitchen renovation should be at the top of your list. It’s the heart of a home—typically it’s the room where families spend most of their time. What’s a good starting place? A couple of straightforward to dos include upgrading to stainless steel appliances and installing countertops made from engineered stone or granite. These fairly easy changes will improve the aesthetic appeal of the space. Of course, details can also make a difference, such as putting shiny knobs on cabinets and purchasing a sparkling new faucet (or a smart faucet if you like) for the sink. To really overhaul everything, you can put in new cabinets (or refinished cabinets), and upgrade from vinyl flooring to hardwood flooring such as oak or pecan or stone tiles.

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Another great kitchen upgrade is knocking down a full or half wall, so you can connect the kitchen to a den or living room. Many new construction homes incorporate this modern look, and it makes the kitchen feel more spacious. You can still see everything in your dining and living rooms from your kitchen, all the while having a conversation with your family and friends (who are no longer blocked off by that unnecessary wall).

 

2) Declutter

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This one is something you can do for $0. When buyers walk through a house, they want to be able to visualize themselves living in the space. If your home is full of clutter, buyers will be too distracted by your stuff to imagine where they’ll put their belongings. Getting rid of unnecessary items makes it easier for buyers to see what you’re selling and it also creates the illusion of additional space. Take a weekend to go through your things to figure out what you need to keep in the home, what can go into storage and what you can get rid of. Clearing off counters, organizing your desk, straightening up bookshelves and rounding up the kids’ toys can instantly make your home more appealing to buyers and more comfortable for you and your family.

 

3) Let in Natural Light

Here’s another low cost way to boost value. Outdated light fixtures or poor lighting can take attention away from your home’s most attractive features. Spending as little as $100 on new fixtures can give the house a more modern feel and keep buyers focused on its best attributes. When you’re replacing fixtures, don’t forget to swap out your old light bulbs for ones with a higher wattage. You want buyers to be able to see all of the highlights when they walk through your home and if you’ve got dim lighting, the glamor of your home will be that much harder to sell. A protip is to install automatic solar powered lights outdoors so that there are no messy wires. Functionality wise, you’ll be able to find your keys in the dark, and improve curb appeal with your extra lighting.

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4) Buff Up Your Bathroom

A toilet that looks old, cracked or dirty (or doesn’t flush properly) is a big turn-off for potential buyers—and the same goes for a vanity, which should be eye-catching and practical. Drop in vanities are no longer in style, and it’s all about the undercounter sinks nowadays. Proper lighting can also be a great value booster, such as adding a window in the bathroom so that natural light can illuminate the space. There’s one other simple fix that homeowners tend to overlook: Reglazing a tub, rather than getting a new one, will save you money and upgrade the look of your bathroom. Again, if you’re going for the complete upgrading package, be sure to put in slate, marble, or ceramic tiles for a cleaner look, along with a frameless walk in shower whenever space allows. Don’t skimp on the light fixtures as well – these aesthetics can add a more modern look and feel to any home.

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5) Paint, paint, and paint

Paint keeps your home looking its best while also defending its surfaces from wear, tear, and the elements. If you’re getting ready to sell, don’t blow thousands having every square inch repainted. Instead, focus on high-traffic areas, including the kitchen and bathrooms. Your home has to look better on the day of the open house than it’s ever looked before, especially since you only have one shot at making the first impression. If the back door is covered in scratch marks from the dog, you have to fix that. Do the job yourself for about $100 in material costs or pay a professional $1,000 or so, which should cover multiple rooms. Light colors such as a pale yellow have been shown to sell a home faster, so those can be good anchor palettes to go with.Whites and off-whites remain the top-selling interior colors and will appeal to most homebuyers, allowing them to envision the space as their own. Neutrals appeal to all generations of buyers, from Baby Boomers to Millennial.

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6) Landscaping the Great Outdoors

Many homeowners don’t give much thought to their landscaping, but a good design can add significantly to your home’s value — sometimes as much as a new kitchen or bath. Have a landscape architect out to your house to assess what you’ve got and offer suggestions. Perhaps creating a more formal look will better match your home’s style (think geometrical shapes and straight lines), or, if your lot backs up to many trees, a woodland look full of natural paths, native plants and lots of groundcover. There’s often no fee for an architect’s design if you buy at least a few items, which is well worth it. Keep in mind, too, that landscaping is more than greenery — it includes lighting, fences, rock features, paths, ponds and more. So even if your current trees and plants are attractively laid out, they may still be greatly enhanced by, say, a curving pathway, bench and a few well-placed lights. Landscaping is especially important (and more valuable to your bottom line) in temperate climates, where your plantings are visible year-round and you’re able to be outside enjoying features like ponds all 12 months of the year.

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7) Go Green, Smart Homes

In the last four to five years, there’s been a growing demand for green housing, especially with the many LEED certifications and increased concern for the environment. Practically speaking, making your home more energy efficient is a plus—keeping out the heat in the warmer months and in during the colder months can greatly help reduce on heating/cooling bills and increase the comfort of your home. The changes can be small, such as adding storm doors or a ceiling fan in each room. Or they can be large, like double- or triple-paning your windows. You can also install smart thermostats, such as Nest thermostats, which can monitor when you’re home or away, helping to lower the use at those times in order to help save you more. Want to take it up a notch? One of the nation’s leading providers of home security systems, Vivint, helps install smart security package, where you can control temperature, your cameras, and automated door locks from your smartphone, tablet, or computer.
 
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HomeJab7 Easy Ways to Substantially Boost Your Home Value

Top Five Ways to Get Your Property Noticed

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If you are an agent trying to sell a property, you need to find a way to differentiate your listing from the pack and draw in as many online viewers as possible.  It is not difficult to do this, but you need a multi-pronged approach to achieve the best results.  Hopefully, by following a few simple steps, you can have potential buyers scrambling to bid on your property.

1) Professional photography.  After price, the first thing that will grab your viewer’s attention is your online photography and video of your property, but it must be crystal clear, have the proper lighting and entice the viewer to explore further.  Today’s advanced photography technology provides the brilliant blue sky, rich green grass and vibrant interior views than were unavailable just a few years ago.  Because a home is such a big-ticket item, and because, as they say, you only have one chance to make a good first impression, it’s worth it to hire a professional photographer and videographer to capture your property in its best light.  A bit of quick online research underscores how much more success brokers have had when springing for professional photography as part of their listing.  In most cases, they report, the relatively small price tag is worth every penny when considering the size of the total sale.

2) Virtual dusk shots.  Only about five percent of brokers use virtual dusk shots, which put your property, literally, in an entirely new light.  Some brokers call the virtual dusk shot the “money shot,” and “the best-kept secret in the real estate industry”.  Research has shown that by including this shot as part of the online portfolio for your property, you can increase click-throughs by as much as 50%. Capturing this shot is not difficult, but you need to use a professional photographer to achieve the right impact; be sure to request this shot if it’s not already included in your package.

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3) Aerial photography.  Along with virtual dusk shots, there is nothing like aerial photography or videography to portray your property at its finest.  Aerial photography is especially helpful for large, expansive properties, where traditional photography can’t really capture the full extent of the home or grounds.  Today’s aerial photography costs far less than it did years ago, when the only option was using a small aircraft.  These days, you can take aerial photography using drones, producing shots that are extremely cost-effective considering the tremendous impact they can have.

4) High-conversion landing pages.   You want to list your house in a way that attracts maximum views and click-throughs to additional information.  If your property is listed on a major real estate site and you are getting some leads, you may think you  are doing all you can to attract customers.  But you need to be sure that the landing page that showcases your house online is optimized to receive the greatest number of leads you possibly can.  By pairing with an experienced online marketer like HomeJab, you can be sure that attention is focused squarely on your property and that keywords are optimized to your prospective buyers’ search terms.

Get Free Landing Page with every HomeJab Shoot

5) Social media exposure.   Most prospective home buyers are already on the major sites, like Zillow, Trulia and realtor.com.  But how many properties are marketed on additional sites – and  include a custom video that is distributed via social media?  Websites like HomeJab can get your property the broadest exposure possible by posting custom video on Facebook, Instagram and other social media sites, as well as the dedicated real estate sites and broker sites.  Word-of-mouth is one of your greatest selling tools when selling your property – take advantage of it and get your property as many views as possible, especially on the free sites.

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The bottom line when selling a home these days is to explore all possible avenues of technology that can help generate the most interest and conversion.  From outstanding photography to widespread social media exposure, it’s wise to make a small investment to get your listing sold quickly and to the highest qualified bidder.

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Virtual Staging

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Introducing a new product today – virtual staging!  Perfect for vacant or new construction homes.  Choose from hundreds of furniture layouts to match the style of your home.

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Price:  $89 per photo

Please contact us for more info and to order.

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HomeJab Announces North Jersey Launch

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HomeJab, an online service that allows realtors to obtain professional quality photos and videos of real estate properties, announces its launch in northern NJ and the release of HomeJab 2.0, containing several major new features. The improvements are intended to accelerate the photo production process and facilitate the entire home-selling cycle.

Features of the new version include:

Automated post-production capabilities:  The company’s new automated post production system allows realtors and property owners to receive their finished photos the following day. Users will receive an automated email upon completion, along with a link to download the photos to either a branded or unbranded MLS property page.

HDR photos and upgraded HD video:  HomeJab 2.0 offers a new line of “luxury package” products, which include magazine-quality, HDR photos and video, along with a free virtual dusk shot of each property. HDR utilizes the most technologically advanced practices within the real estate photography industry and guarantees the ideal color and brightness throughout each photo.

High-conversion landing page:  HomeJab users now receive a free overview page for each listing, allowing them to quickly access photos and other information about their property on their mobile devices. The page is designed to be fast-loading and to present the basic facts and images for each home.

Free Internet marketing assistance:  HomeJab has added customized marketing services with each order. A marketing specialist will help users maximize their online presence using keyword optimization techniques and social media strategies.

According to company founder, Joe Jesuele, “Our goal is to help realtors and property owners get their properties on the market as soon as possible so they can be viewed and sold quickly. Our 2.0 enhancements are all geared toward facilitating the sales process, right down to creating the sales strategy that will get your listing noticed.”

About HomeJab

HomeJab, established in 2014, provides professional-quality real estate photography and video, including aerial options, to facilitate real estate viewing and sales. Users can log in to their HomeJab account to view order status, download photos, edit content and review costs, as well as to view their custom web pages advertising their properties. Since the company’s founding, HomeJab has worked with over 5,000 real estate agents and photographed 13,000 homes across the country. Now based in 17 U.S. cities, the company plans to expand throughout all 50 states by spring of 2017.

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Luxury Real Estate Photography

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More dynamic range provides true-to-life and vibrant colors.

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Sky is always blue. Grass is always green.


 

Crystal clear views from the inside-out.


 

“Virtual Dusk” included (Your home never looked so sexy!)


 

New Toll Brother's Luxury Home in Central Florida

New Toll Brothers Luxury Home in Central Florida

Luxury Photography now on sale for only $225.

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