How to Boost Your Real Estate Marketing

real estate marketing

As a realtor, your marketing can make or break your entire business. We have gathered some of the best tips for real estate marketing to transform your business. Check them out!

Hire a Professional Photographer

Today, it is extremely hard to grab, and keep, people’s attention. If you are not already using professional photography, then this change needs to be made. It’s close to impossible to compete in a visual market with less than perfect photos. With websites like Bad MLS Photos, don’t let your listing become the butt of a joke. You need to make a good impression to be noticed and to ensure you brand yourself properly. Besides attracting possible homebuyers, potential sellers will see your past listings. Potential sellers want someone who will hire a professional to make their home look the best it can. Selling a home can be an emotional process already, so putting their home in a bad light can cause a negative reaction from your seller. People react more to visuals than words. Using sexy and flashy wording to describe your listing is not as effective as showing it off. If you are not currently using professional photography, you are missing out on an enormous advantage.

real estate photography

Unique Real Estate Videos

As a realtor, you want to stand out rather than blend in. Video is becoming a more popular necessity to have of all your listings. How can you make your video different from the rest? Our list of the best videos of 2017 show some of the most creative examples we’ve seen out there. It is definitely great to stay on top of creative video ideas, but it is just as important to stay on top of emerging technology. The latest technology available has allowed HomeJab to create 360 interactive videos. These videos are a more affordable, but an extremely impressive way to view a property. Currently, 360 interactive video is the newest technology available and should highly be considered to impress your clients and attract potential homebuyers. Additionally, it helps those who cannot attend your open house. You are bringing the open house to them.

Market to Millennials

According to a NAR survey, millennials were the largest group of homebuyers for the fourth consecutive year. If you aren’t already searching for ways to attract millennial buyers, then it is best to start immediately. Doing so can increase your business drastically. Check out our list of suggested ways to target your marketing to millennial homebuyers and sellers. Millennials are making a huge impact in real estate and statistics like this are what should be prompting you to change your standard marketing.

real estate photography

Use Property Pages

With every package purchased, HomeJab also provides a free property page. These are very valuable to use. You can edit all of the listing information, add your contact information and picture, and track analytics. This means, you can track visitors, how long they stay on your page, where they are looking from and more. An updated property page can be used to post on all your social media platforms. It will appear as a user friendly link with previews to your photos. The property page can help you look more professional and invested in your listings. This is something that comes free with any HomeJab package, why not use it to your advantage?

realtor property page

Post on Social Media

We live in an age where social media has taken over. Keeping up with social media helps your branding and exposure. Who wants to hire someone who seems out of touch with current trends and isn’t advertising on the right platforms? Additionally, how are you going to get your listing in front of potential homebuyers? A great idea for social media is a teaser video. This is when you have a quick, less than 1 minute, video highlighting the best features of the home. It leaves the viewer wanting to see more and with a feeling of excitement. Additionally, all of HomeJab’s photos can be easily uploaded to all social media platforms. Ensure you are flooding your pages with your newest listing. You want to keep your listing on their mind and in front of their face.

real estate marketing

Neighborhood Tours

When you show off the neighborhood this helps you in multiple different ways. First, the neighborhood being showed off with the listing makes the home even more desirable and can stir excitement in a potential buyer. Second, this can help your personal branding. Using the local, friendly, neighborhood realtor is something people search for. A referral is still one of the biggest ways to gain leads. If the whole neighborhood knows you as the best, then your name will be recommended a countless amount of times. Third, if your listing is in a desirable neighborhood, then you are not fully listing the home without it. Take advantage of all major features of the home. Check out our neighborhood packages to help boost your listings.

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HomeJabHow to Boost Your Real Estate Marketing

9 Real Estate Photography Tips for Experienced Photographers

real estate photography tips

The industry is swamped with real estate photographers these days. It seems as though everyone with a camera is jumping on board. This rise in real estate photography has caused a large flood of work in the market, resulting in what only can be a tough spot for a photographer. To overcome this tough position and separate yourself from other photographers, we recommend you read this article which will inspire you to take better real estate images. Remember, the more work you put into your craft, the better the outcome.  So without further ado, here are nine real estate photography tips to help you rise above the competition.

Tip 1: Use a tilt-shift lens

Photographing real estate or commercial architecture requires special equipment in the form of a tilt-shift lens. A tilt-shift lens corrects any distortion ensuring any vertical lines remain vertical. The lens is capable of correction as it can move off axis independently from the camera. You could use your standard wide angle lens, but unfortunately, you will have to do quite a lot of distortion and perspective control in post-production, which when you think about how many photos you will take can become a time waster. Purchasing or renting a tilt-shift lens can make all the difference to your photography.  Please check out The Best Lens for Real Estate Photography to learn more.

Tip 2: Spend time with minor staging

When first arriving at a new listing, rather than taking out your camera and shooting lots of photos, put your camera away. Instead, focus on cleaning the place up. At this stage, think of yourself as a set dresser rather than a photographer. The time you put into making the area look amazing is the time you will save in post-production. Things to do include turning on all the lights, turning off any television screens, and moving loose objects so it compliments your shot and the overall flow of the space. Once you have done all these things, then pick up your camera and take the photos. If the home is completely vacant, you may want to suggest to the real estate agent that they consider virtual staging.

real estate photography tips

Tip 3: Outsource your editing workflow

When taking lots of photos, the editing workflow can become a time-intensive process. In many cases, photographers refer to this stage as a nightmare. Many successful photographers outsource their editing so they can free up time to do more jobs. There are many companies offering cloud solutions for real estate photographers. However, if you are looking to outsource editing as well as all of the other administrative tasks like sales, scheduling & customer service, you may want to consider working with HomeJab.

Tip 4: Build strong relationships with real estate agents

Many professional photographers seem to overlook this key tip. Without a great client relationship, there is no work. So, before you pick up a camera, build an excellent relationship with your real estate partner. Talk to them and understand what they require, meet their every need, arrive at the shoot on-time and always keep a positive attitude. Do this right, and you will never run out of work again.

Tip  5: Use a tripod with rubber feet

Many new houses have wooden floors. When you enter a home, the last thing you want to do is cause any damage. Make sure you have a well-maintained tripod that is free of spiked feet. Opt for a tripod with sturdy rubber feet instead. Otherwise, you will leave scratch marks all over, and you will end up having to pay for repairs. This sounds like a simple thing, but it happens to many photographers who don’t maintain their equipment.

Tip 6: Avoid reflections

When photographing rooms with large windows, you can minimize your reflections by shooting during times where the light is evenly balanced. Typically, these times are dawn and dusk. Choose a right angle where reflections don’t show. If you find you can’t avoid reflections, turn off half the lights, and add them in Photoshop during post-production using the Render Light functionality.

real estate photography tips

Tip 7: Obtain your UAV license for aerial images

This tip may take time to master, but when you get your license to shoot drone real estate photography, your business will expand significantly. Real estate photographers who obtain their license are always in high demand as many of their clients opt for aerial photos of a residential or commercial property. These photos give their clients a perspective and an idea of the location they usually wouldn’t be able to see. Combine these aerial images with your high-end interior shots, and together they will complement each other ensuring the work is always coming in the door.

real estate photography tips

Tip 8: Use a camera that has a high ISO capability

Sometimes as a real estate photographer, you may find yourself in a dimly lit room, like a wine cellar or garage. Using a camera that has an excellent signal to noise ratio is essential to retain all the details in these situations. Some of the Sony A series and Canon series of cameras perform exceptionally well at higher ISOs. We encourage you to read our recent article Best Camera for Real Estate Photography for more details.

Tip 9: Use an off-camera flash to light dimly lit rooms.

Another way of lighting a room apart from bumping up your ISO is to take multiple exposures using an off-camera flash. All that’s required here is to set your camera on a tripod then sync a wireless trigger to the camera and on the flash head. Once you have everything working together, then take a few photos without moving the camera and fire the flash in different areas of the room to ensure you obtain a correct exposure. Then, in post processing, combine all the images and mask out any areas where you may see the flash. The result will be a beautifully lit photograph.

Hopefully, when combining all these real estate photography tips, you can lock in some extra work and stand out from the crowd as a real estate photographer. The climb will be hard to gain more clients, but at the end of the day, your bank account will thank you.

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HomeJab9 Real Estate Photography Tips for Experienced Photographers

Funny Real Estate Shoots – Animals in the Spotlight

Last month, we shared the Top Funny Real Estate Videos on the internet. It was so much fun we decided to do it again- HomeJab edition! We have our own share of funny real estate photos and videos. Our photographers have seen it all, from extravagant interior design to spooky encounters.

On occasion, local HomeJab photographers have come in contact with animals, too. These animals are sweet in nature. They don’t approach photographers because they are interested in real estate photography, though. They only care about one thing: making their internet debut!

Birds of a Feather

Can you Spot the Napping Cats?

Instagram Celebrity

The Dog Walk

I’m ready for my close-up

Window Dog

 

Caught on Camera

We always enjoy seeing these adorable and ridiculous animals pop up in real estate shoots. If you’re looking for more laughs, check out the original Funny Real Estate Videos post.

Do you have any funny real estate photos or videos? We would love to see them! Comment below if you find a funny real estate ad, video tour, meme or prank.

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HomeJabFunny Real Estate Shoots – Animals in the Spotlight

Listing Exposure with HomeJab and Waze

homejab and waze

Who doesn’t want more exposure for their listing? We recently ran a survey to agents not currently using our services to inquire about what they are looking for most in a company. We also have done several past surveys with our current HomeJab customers to gauge what they truly need. It was consistent that listing exposure was on everyone’s mind. We want to make your life easier, so we came up with a solution: advertising with Waze Local.

What is Waze?

Waze is a free mobile GPS driving app and is used by 100 million people monthly. It allows users to update their driving experience with current information such as road delays, traffic, accidents, and more. This has aided in users saying the app is more reliable than Google maps. The average user spends an average of 11 hours per month on the app. This is more engagement than Snapchat and comparable to Instagram.

advertise with homejab

What is HomeJab Doing?

For a limited time we are offering free advertising with Waze to new customers. How do you get this? Just sign-up! You don’t need a listing upon sign-up. There is no commitment and the advertising can be used when you are ready. Once you have a listing that you’d like the extra exposure for, simply purchase any package through HomeJab. Once you have purchased a package with us, that listing will be promoted as a gift from us to you. This means 15,000 views in a two week period. That’s 30,000 eyeballs on your listing! We will create the ad and link it back to your HomeJab property page for potential buyers to view.

listing promotion

Who is Targeted?

Waze is owned by Google. This is an extremely important detail in the role of who is seeing your ad. Waze uses data pulled from the user’s Google searches and analytics, which forms accurate suggestions to the user based on their personal preference and behaviors. This means, anyone searching for a home will have your listing shown to them. The right target audience can make all the difference. Advertising homes to the wrong audience is ineffective and a waste of your time and money.

real estate advertising

What is Seen?

There are several ways someone can spot your listing and several bits of important information we will have on your ad.

  • Your listing is always a ‘pinned ad’, so if someone is just browsing their route without driving or searching the area, your listing will have a small marker where it is located that will show it is a home for sale. The viewer can click this pin for more information. You can see our HomeJab logo pinned below.

waze real estate

  • When driving, the ad will appear during any red light or stop sign as a banner ad. This banner ad shows your listing address,that the home is for sale, who is selling it, and the property price. They can quickly click this and drive to straight to the home. This banner ad also appears if they click the pin.

waze advertising

  • Both the pinned ad and the banner ad have a button for more info where you can list even more information such as the property page, contact information, and more.

real estate marketing

Waze Advertising Tips

  • Your open house

Waze advertising is more than a standard advertisement because with a quick tap on your phone you can have immediate and accurate directions to the location. This makes advertising an open house incredibly easy and beneficial. If someone is driving in the area, then your open house will appear on their screen with directions. This is a real buyer looking for a home being informed that at that exact moment, they can tour the listing. An advertisement that brings a buyer right in the door. How can you beat that?

  • Coming Soon

Want to get a jump start on getting your listing out there? Get your upcoming listing to garner some excitement among potential buyers and have a waiting list of tours when your listing goes live. Imagine a potential buyer leaving their preferred neighborhood after seeing a home they hated. They put Waze on to head home and a pin pops up showing them a new listing is about to hit the market and they better act fast!

  • Your listing

You don’t need an open house scheduled to use Waze advertising to its fullest potential. Your listing alone is worth this extra advertising. The Google analytics that are being used to target exactly who you want to see your listing is exactly why you want to get yours on here. This enables someone in the market for a home to have your listing pop up on their screen. They can immediately drive by it and see the perfect exterior, the nearby park, the attached garage, or whatever makes your listing have curb appeal. They will be quick to contact their realtor to schedule a tour.

Waze advertisers stated that they saw “20.4 percent more monthly navigations when they started advertising with Waze Local”. You can receive 20% more business simply for trying HomeJab out. This is a great opportunity to take advantage of before it’s gone.

No extra work. No extra cost. Just more business.

Ready? Simply add your email below:

*Please Note: must be a new customer

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HomeJabListing Exposure with HomeJab and Waze

Real Estate Photography San Diego: Why it’s Essential

Real Estate Photography San Diego

San Diego home prices are outpacing real estate markets across the country, and it’s causing trouble for agents. The nationwide average increase this year (from 2017-18) was 6.4%. San Diego reached the sixth biggest increase with 7.3%. This, in addition to a lack of single family homes, is causing a small slump in home sales (The San Diego Union-Tribune). It is more important than ever to use professional real estate photography in San Diego. Professional photography and media is the key to getting buyers through the front door.

Why You Need a Professional Photographer

Holiday Magazine states that San Diego is the “only area in the United States with perfect weather” (Why San Diego?). San Diego’s perfect weather naturally lends itself to beautiful real estate photography. It is a county, however, with a diverse landscape. A single family home by the mountains can require different equipment and skill sets than a condo by the ocean. Buyers need to be enticed by photos and video that show off the property’s best features, landscape, and desirable neighborhood. It’s essential to use a photographer with the best equipment to feature your piece of San Diego paradise.

Here at HomeJab, we pride ourselves on providing the latest and most innovative services that will make your listing pop. Take a look at these homes in San Diego captured by HomeJab’s local talent.

 

Best Options for Real Estate Photography San Diego

Drone photography is the best choice to capture San Diego’s ocean side, mountain views, and vibrant downtown. Drone footage is included in our Premium Package at a flat rate cost of $395. This includes 30 standard photos of the interior and exterior, 10 Aerial Photos, and a video walk-through with aerial video.

Real Estate Photography San Diego

In addition to aerial photos, you may want to capture those spectacular views from inside. San Diego’s perfect weather, however, equals bright sunny days that will blow out any window in a photo. Single exposure photography just won’t cut it for a property with beautiful views, you will need HDR photos. HDR photography balances the light inside and outside to create crisp, bright photos. Our Ultimate Luxury package will give you all of the drone footage you need, plus HDR photos to feature those breathtaking views for only $585. 

Real Estate Photography San Diego

There are a few different opinions on the current state of the real estate market in San Diego. Some believe the problems will pass, while others think it is a warning for what’s yet to come. Regardless of where the market is heading, using professional real estate photography in San Diego is the best way to get hesitant buyers in the door.

 

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HomeJabReal Estate Photography San Diego: Why it’s Essential

Emerging Technology Disrupting the Real Estate Industry

real estate technology

Years ago when the internet and digital technology first began impacting the real estate industry, there were people that feared the impact. Some thought it would be the end to traditional broker-agent-client relationships that the industry was built on. While there’s no question digital technology has changed the industry, many brokers and agents have learned to use it as a tool that actually helps them in providing services. Now, clients often pre-screen properties on their own saving real estate professionals endless hours of time, leads are easier to procure using digital advances, and prospects can choose neighborhoods based on information now easily available.

As the world of technology moves forward, what is emerging that is set to disrupt the real estate industry? How can real estate professionals use them to improve efficiency and productivity?

Virtual Reality

What started in real estate as image galleries, virtual tours, and 3D photography is now expanding into Virtual Reality (VR). Virtual Reality is 3D imagery that interacts with the user, virtually placing them in a room without actually having to make a personal visit. This provides amazing benefits to both sellers and buyers and for real estate agents who won’t have to spend time organizing in-person tours. VR can be experienced to its full potential when wearing a headset. When done properly VR provides an exceptionally realistic ‘in-person’ experience.

virtual reality

Augmented Reality

Augmented Reality (AR) adds an interactive layer to virtual reality. With AR, virtual objects can be overlaid on top of real physical objects (and vice-versa) in creating the illusion that they are actually in the same space. AR can show a property in various seasons, weather conditions, and even place a potential buyer’s current furniture in a home. AR can be even used to ‘stage’ a home digitally for viewing. It can be utilized through smartphones, laptops, or tablets.

AR

Transparency in ‘The Cloud’

Transparency has become more important in our choice of employers and even in our choice of consumer goods. Moving ahead, transparency will be even more critical in buying and selling real estate. As sellers become better connected to their agents and agents to buyers, every piece of information regarding a property will be more accessible, generally through cloud-based programs that participants share. This may include recent home improvements, any potential zoning changes proposed for the area, and a better exchange of information between buyer and seller.

real estate data

E-Signatures

The growing popularity of digital documents and e-signatures has greatly reduced the amount of paperwork and in-person meetings between real estate professionals and clients. This trend will likely continue, streamlining the process for buyers, sellers, and agents. Today, e-signatures can be simple and easy to complete on any smartphone.

real estate contract

E-Closings

One of the most time-consuming aspects involved in real estate is the sometimes tedious closing process. It frequently involves multiple parties and vendors, a seemingly endless amount of documents, and even sometimes an actual meeting of the parties involved.
More and more brokers and agencies are discovering the benefit of having all documents available in one secure, online location and making them available to the parties involved. Rather than having clients visit various vendor websites using a number of log-ins, clients have a single resource to rely on, keeping the real estate professional at the center of the transaction.

closing day

Preparing for Disruption in Real Estate

Real estate professionals should be taking steps now to begin to embrace and make preparations for these disruptions to their industry. Each offers exceptional opportunities to position agents and brokers as technological leaders in their region. It is a chance to provide superior, client-focused services that can help reshape and streamline the process. The real estate industry has, at times, had a rocky relationship with change. It has learned, however, to take advantage of its many benefits. Similar benefits await those who are best prepared in the coming years.

realtor

Kris Lindahl is a Minnesota native and owner of Kris Lindahl Real Estate.

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HomeJabEmerging Technology Disrupting the Real Estate Industry

Want to Stage a Vacant Home with Zero Effort? Try Virtual Staging!

virtual staging

Technology has opened thousands of new doors to help people save money, time, and energy. A lot of new technology has helped improve real estate marketing greatly. Take virtual staging as an example. Read on to learn more about this fabulous technology for realtors!

Staging Vacant Homes: Are the Benefits Worth the Cost?

As a real estate agent you already know the benefits of staging:

  • It makes properties look more appealing in photos, so you can attract more interested buyers.
  • It can play up the best parts of a property and draw the eye away from less desirable parts.
  • It helps buyers picture themselves and their families living in the home.
  • Staging can help sell at a higher price.
  • Homes that are staged sell 75% faster than a home without staging.

But when it comes to staging a vacant home, the time and costs can cancel out the benefits. If it’s a large home with two or more floors, you’re spending a lot of time, energy, and money moving furniture, rugs, and other heavy objects—only to have to do it again in a few days or weeks when you destage.

This process leads to skipping staging entirely in some vacant properties and for good reason. Sometimes, it just isn’t possible to get a home beautifully staged in a timely and cost-effective manner.

virtual staging

Virtual Staging: It’s Less Expensive, Easier, and More Flexible!

Don’t skip the staging next time you’re selling a vacant property! Virtual staging is a new solution. Here’s how it works:

  • First, order professional photos to be taken of the empty rooms you need to stage.
  • Choose from dozens of beautiful templates that include virtual furniture, rugs, lamps, wall art, and more.
  • Receive the completed, fully-staged photos and start using them in your listings, social media posts, flyers, and more.

As long as you have high-quality photos of each space that needs to be staged, you can get started right away from the comfort of your own computer!

virtual staging

Tips for Successful Virtual Staging

Virtual staging comes with different considerations than traditional staging. Here’s our advice:

  • Start with high-quality professional photographs of each room.
  • The rooms should be completely empty for best results.
  • Know the architectural style of the home so you can choose templates that match. Is the home modern and sleek? Or, is it an old home with traditional elements? Is it a rustic log cabin or a colorful eclectic condo? All these types of homes need different style furnishing, so choose accordingly.
  • Is the home going for a high price point? Choose high-end furnishings. If it’s a modest family home, you might choose to go with a simple but cozy look.
  • Make sure the furnishings look cohesive from room to room. For example, a contemporary bedroom set might look out of place if you’ve chosen antique-style furnishings in the rest of the home.

virtual staging

Ready to get started? Head over to HomeJab, where you can choose from hundreds of templates to effortlessly stage your next listing. From the time you send in your photos and choose your templates, your home can be fully staged in 24 hours or less. It couldn’t be easier to stage a vacant home with virtual staging.

 

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HomeJabWant to Stage a Vacant Home with Zero Effort? Try Virtual Staging!

The Best Lens for Real Estate Photography

Photographing real estate, either commercial or residential can be a challenge, even for photographers who have been working in the field for many years. Playing with composition, lighting, cameras, lenses, photographic accessories and furniture staging all combine to turn a house into a home and a commercial property into a viable purchase. It’s certainly an art form, which is why excellent real estate photographers are always in demand. Previously, we outlined the best camera for real estate photography, and in this article, we will go a bit further to determine the best lens for real estate photography.

Aside from the camera, lens choice is one of the main factors that will determine whether a photo is a keeper or not. It is crucial to get your lens selection right; otherwise, you will end up with photographs that don’t depict reality. Vertical lines may appear diagonal.  Or, even worse, choosing the wrong lens may leave you with only a small section of a room rather than including the entire space.

To select the best lens for real estate photography, first, we must understand what standard terminology best describes a lens and the types of lenses that are available. Some of these terms used to describe a lens include:

Focal length

A focal length is a distance in millimeters between the rear optical element found in the lens and the camera’s sensor. The smaller the focal length (18mm), the wider the lens. The larger the focal length (200mm), the longer the lens which enables you to get closer to a subject.

Zoom lenses

Having a wide angle and a telephoto point in the lens offers more versatility over a prime lens that doesn’t provide a zoom (fixed focal length).

Fixed focal length

These lenses contain no zoom. They have a fixed focal length meaning you physically have to walk forward to zoom in or walk back to put more space between you and your subject.

Fixed aperture

Aperture is critical in a lens. An aperture describes an opening in the lens that can be made larger or smaller to let more light through the lens. The diameter of an aperture is measured as an f-stop. A smaller f-stop number (f2.8) will produce a larger opening resulting in more light entering the lens. Therefore, this makes a smaller number (f1.2 or f2.0) better for low light photography as the lens can let more light through the larger opening.

wide angle lens

Now that we have a basic understanding of lens terminology, let’s focus on what types of lenses are available. Then, we will go on to explain which is the best lens for real estate photography. The list below outlines some of the leading types of lenses you will come across and their photographic benefits.

Kit lenses

Standard lenses are generally included with a camera body at the time of purchase. Most kit lenses offer a zoom functionality and have a range of around 18-55mm and an aperture of around f3.5-5.6. So, based on our new-found knowledge at 18mm the lens will have an aperture of f3.5. The disadvantage of a kit lens is when you decide to zoom in to 55mm. When zooming in, the glass is losing light as the aperture will worsen from f3.5 to f5.6.  Because of this issue,  kit lenses are not ideal for real estate photography.  On a positive note, kit lenses are relatively inexpensive.

Wide angle lenses 

best lens for real estate photography This sort of glass is a favorite among real estate photographers requiring images of large spaces in one photograph. Wide angle lenses can either have a zoom functionality or be a fixed focal length.  The focal length of a wide-angle lens is generally 16mm or lower.

 

Tilt-Shift lenses

If a photographer is looking for a special lens, the tilt-shift would have to be it. These lenses are similar to wide angle lenses as they offer similar wide-angle fixed focal lengths. The difference here though is tilt-shift lenses can move independently vertically or horizontally from the camera body. The reason for this is to counteract and correct the perspective and distortion that wide angle lenses may portray. The disadvantage of these lenses is they are not available for all camera and lens manufacturers, and they, unfortunately, cost more compared to other lenses.

tilt shift lens

So, the Best Lens for Real Estate Photography is…

Based on all this information, it is fair to say a wide-angle lens will do the trick for a photographer starting out. Photographers using these lenses will be able to take beautiful photos of real estate. However, they won’t have the distortion control that a tilt-shift lens offers.

A wide angle lens is one of the best starting points if you are progressing from a kit lens. As previously mentioned, these lenses offer a larger field of view, ensuring you capture more in the image. Something of note when using a wide-angle lens is it’s not good to point the camera up or down, instead keep the camera parallel to the ground. If you start pointing the camera up or down, then you will quickly notice significant distortion.

To counteract the distortion and to ensure vertical lines remain straight, it is worth the extra money to purchase a tilt-shift lens if you can afford it. Real estate photography demands attention to detail, and an excellent tilt-shift lens is by far the best lens for real estate photography.

We recommend you do your research to check to see if tilt-shift lenses are available for the brand of your camera you use. We also recommend you do some research on third-party lens brands as many obscure manufacturers make these special lenses as well. Just know that some brands only offer manual focus, instead of automatic focus.

If you use a Canon or Nikon camera, you won’t have any trouble finding a tilt-shift lens. Canon is by far the better choice, due to their extensive tilt-shift lens lineup. Most professional real estate photographers use Canon over the others for this very reason.

HomeJabThe Best Lens for Real Estate Photography

Funny Real Estate Videos You Have to See to Believe

Funny Real Estate Videos

There is an entire community out there that seeks to find the humor in the fast paced world of real estate. Online, you can find viral real estate tours, gags, parodies and so much more, all in the spirit of spreading laughter. Some are genius, some are lame, and some are accidentally hilarious. We have gathered the best funny real estate videos we could find for your entertainment!

Top Funny Real Estate Videos

Parody Classic

Old Spice is known for its iconic and absurd commercials. Check out this realtor who parodies Old Spice and creates commercial gold.

Top Notch Advertising

Ellen DeGeneres has made her mark in the real estate industry by flipping multi-million dollar homes and producing the popular television show Ellen’s Design Challenge on HGTV. She shares this passion on The Ellen show in a segment called Really Real Real Estate. Out of all of Ellen’s Real Estate segments, this is definitely her best one yet. No BUTTS about it!

Rinata, the Not Real Realtor!

Do you remember the old reality TV series Candid Camera? Unknowing participants were put in ridiculous situations, and at the end of the stunt the hidden cameras were revealed, much to the relief of the prank victims. The Ellen Show set up a candid camera stunt of its own at an open house with unsuspecting buyers.

Real Estate Video Tour Magic

HomeJab’s number one choice for funny real estate videos may not have hundreds of thousands of views and may not be fancy, but it is absolute magic. Many realtors use comedy to make their video tours go viral and get more views for their property. The Terreri Team created a video tour in an attempt to do just that. It is impossible to describe. Just see for yourself.

There are too many funny real estate videos to choose from, we could easily go on forever. Comment below if you find a funny real estate ad, video tour, meme or prank. We would be happy to share it and continue spreading the laughter!

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HomeJabFunny Real Estate Videos You Have to See to Believe

The Best Camera for Real Estate Photography

real estate photography

There are many cameras on the market and each one of them offers slightly different specifications and price points. With so many cameras available, how do you know which is the best camera for real estate photography?

To narrow down the search, there are specific prerequisites which need to be met. Camera specifications, lens compatibility and low light performance are three of these conditions.

When identifying what camera model is best for real estate photography, understanding specifications is key to ensuring you obtain the right piece of technology. To determine what the best camera for real estate photography is, you should ask yourself the following questions.

  • What is the ISO range of the camera and more specifically what is the highest ISO performance?
  • Does the camera have a rear tilting LCD screen to assist with composing images?
  • Is there a Remote Shutter via an app if the camera doesn’t have a rear tilting LCD screen?
  • Will a remote flash be compatible with the camera for wireless interior lighting?
  • Does the camera have a full frame sensor or a crop sensor?
  • Are tilt-shift lenses and fisheye lenses (for VR) available for the camera mount?

Regarding low light performance, a camera’s ISO relates to the sensitivity of the sensor. ISO 100 is almost the standard starting point, but it’s at the higher end of the scale that picture quality starts to look different between cameras. Performance at a higher ISO is particularly crucial for real estate photography as some exterior images are taken at dusk or sunrise.

Best camera for exterior twilight photography

An excellent tool for identifying what higher ISOs look like between cameras is dpreview’s Studio Comparison Tool. Here you can see four different cameras: the Canon 5D MK IV, Nikon D810, Sony Alpha a7R III and Pentax K-1 Mark II. These four cameras are some of the most common cameras used in real estate photography. Looking closely at the comparison images at ISO 1600, it appears the Sony sample is better straight out of the camera than the Canon 5D MK IV. The Nikon and Pentax cameras look slightly blurry in comparison.

So, now that we understand Sony’s sensor performs better in low light, is it the best camera for real estate photography?

Well, we can’t jump to that conclusion yet until we look at a few more things. The next important point to determine is lens compatibility. Real estate photography requires special equipment to ensure vertical lines in photos remain vertical. If you use a wide angle lens to take interior pictures, vertical lines may be distorted and show a different perspective. To combat this effect, professional photographers use tilt-shift lenses. Clients also may request 360-degree photos of interiors, and in this case, fisheye lenses are best.

Tilt-shift lenses can move differently compared to traditional lenses. These special lenses will move vertically or horizontally from the fixed camera. The result is a counteracting perspective control that is void of post-processing. Vertical lines stay as they should be – vertical. Fisheye lenses, on the other hand, contain a broader perspective and can distort an image. When these distorted images come together in the form of a ‘photo stitch’, VR 360 degree images are the result.

Now that we understand lenses and why they are essential, we should consider what tilt-shift and fisheye lenses are available for the Sony A7R III. In Sony’s product range, there is only one third-party tilt-shift lens available, but it is for a different size sensor. This small selection is also the same for fisheye lenses. In this case, the Sony A7R III won’t be able to accept a tilt-shift lens.

If that’s the case, what about the next best high ISO camera in the lineup – the Canon 5D MK IV?

The Best Camera for Real Estate Photography Is…

Excellent news for Canon! The Canon tilt-shift lens and fisheye lens lineup consist of over eight lenses. With the Sony ’s lens compatibility in mind, the A7R III no longer retains a place as the best camera for real estate photography.  Instead, the Canon 5D MK IV is the best contender.

best camera for real estate photography

A few other specs to check against the Canon camera is whether a remote system and a wireless flash system work?

Remote features can especially be handy if photographers find themselves in difficult confined locations. For instance, once the camera and tripod have been set up, will a remote app on a smart device open and can you see how the photo will appear? If so, will the app let you press the screen to obtain autofocus and take the picture?

Again the Canon 5D MK IV camera passes with flying colors thanks to the Canon Connect App, which fulfills everything we just mentioned.

Wireless flash also needs to play a part in real estate photography. Professional photographers use multiple wireless off-camera flash units to obtain better lighting in dimly lit rooms. Most cameras require a master flash to fire on top of a camera, so they can instantaneously fire off the remote flash units.

best camera indoor real estate photography

Fortunately, the Canon 5D MK IV optional flash units will perform this task. However, many professional real estate photographers prefer third-party offerings over Canon’s due to ease of use.

Finally, when comparing cameras, it is important to compare similar models and price points. The four models represented on dpreview.com’s website are all full frame sensors, meaning that the sensor size is equivalent. If you were comparing cropped sensors to full frame sensors, you would receive different results.

As you would imagine, with so many cameras in the marketplace, choosing the right one for real estate photography can be a technical and challenging process. Hopefully, by the time you have read this article, you will have a greater understanding of the equipment. You can then do your own independent research to find a suitable camera, or take our advice and go with the Canon 5D MK IV as the best camera for real estate photography. The image quality, lens compatibility and low light performance speak for themselves.  Please check out our article Best Lens for Real Estate Photography for more info on choosing the right lens for your camera.

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