3 Problems and Solutions Trending in the New Housing Market

Are you worried about lead generation in the new housing market? Real estate agents can prepare for the new normal by understanding the preferences of potential buyers and their perspectives amid the pandemic.

At the start of the Coronavirus pandemic, the turn to remote-first work and stay-at-home orders made some homeowners, buyers, and real estate professionals apprehensive about the future of the housing market. However, according to CoreLogic, recent data shows that not only are home prices steadily increasing, home ownership is on the rise for opportunistic buyers.

Use the following list of problems and solutions we are seeing in the current housing market to learn how you can get more real estate leads now, and into the foreseeable future.

Problem #1: You are renting intellectual property.

When you can help potential buyers visualize a new home, you are doing a lot more than providing a straightforward look at a property. Buyers want a look at their potential future from an individualized point of view. One of the easiest ways to accomplish this is with virtual tours and professional real estate photography to highlight the unique features of each property you want to sell.

With this in mind, real estate photography reveals itself as more of an art form than a bare necessity. Unfortunately, when you work with real estate software companies like Matterport, you pay the artisanal real estate photography price, without most of the benefits. Real estate agents accrue hosting fees, without ownership of media content. Companies like Matterport keep a tight grip on virtual tour hosting, with restrictive and limited copyright.

Solution #1: Take ownership of your content by working with media producers with flexible contracts.

You’ll save money and stay in charge of your listings. Do not hand over your listing to Silicon Valley. Files from HomeJab’s 360 cameras are common JPEG files that you can download and control, unlike with those of Matterport. 

Most people who enlisted the help of a real estate agent—87% of sellers in 2019— used a Multiple Listing Service (MLS) website for listing their homes. It’s true that MLS photo rules were changed to mitigate “frivolous and expensive copyright infringement lawsuits,” but the team at HomeJab would like to ease the burden further by transferring all content rights to you with a flexible contract.

Our team can help you make tours with 360 cameras and open source code for virtual tour and floor plan creation that is just as persuasive as Matterport. Here’s a look at how content ownership benefits you:

  • You can host photos on your own terms.
  • You will save money, while retaining and maximizing the value of your listing.
  • You can tailor individual listings that speak to potential buyers in a way that limited restriction listings cannot.

Problem #2: You are going nowhere fast with only using virtual tours.

Virtual tours are an important component of the online real estate industry, but the effectiveness of virtual tours depends on a good multimedia presentation strategy. Your content should be optimized for mobile and tablet devices too—not just computers—73 percent of all buyers seek information about properties from a mobile or tablet search, according to the National Association of Realtors.

Solution: Turn lackluster virtual tours into inclusive, virtual experiences.

Consider multimedia formats for your listings, like walkthrough and drone video technology with HomeJab. When you work with HomeJab to create video content, we can increase the wow-factor of your virtual tours. Here’s what we know video can accomplish that still photos cannot do alone:

  • Communicate depth perception and space: A new report from Time says that homeowners are looking to depart from condensed city living, in favor of more open-space residencies. They want to see and feel the impact of space around their new lives.
  • Leave a lasting impression: 35 percent of all buyers in 2019 relied on a real estate agent’s online videos to learn more about a home, according to the National Association of Realtors.

Beyond this year’s pandemic, we are facing a permanent culture shift towards remote work and lifestyles. Consumers are shifting to virtual resources first, and it will stay this way—even after a vaccine. To capture the attention of virtual audiences, you will need to provide content that brings mindless scrolling to a screeching halt.

Problem #3: You don’t offer extra value.

For buyers, navigating massive real estate listings on websites like Zillow, Trulia, and Remax can be overwhelming. If any of these websites have the same content as a broker’s website, the corporate website will often outrank the local agent in real estate search engines.

Solution: Add value to your listings by adapting to future-forward real estate technology.

Extra value for buyers and sellers comes in two forms: Technical, and personal. Use this knowledge as your leg-up in the impending battle between big real estate corporations and independent agents. 

On a technical level, if you send photos to Zillow but maintain ownership of the virtual tour and/or video, then consumers seek out your media first. This maximizes the chances of lead generation and conversion. On a personal level, qualified content generates leads that are a good match for your home listing and your business model. Buyers and sellers want to work with a real estate agent who puts their needs first, while keeping track of the latest technology and trends. 

You can use HomeJab property pages at no extra cost: We offer free leads to listing agents. We don’t sell leads, and we don’t sell advertising. Hosting your files on HomeJab is completely free for the listing agent and the consumer.  If buyers are interested in your listing, leads get automatically forwarded to your inbox.  Our goal is to work with you to produce the content at the highest quality, while turning over all ownership and revenue to you.

Sunset by the Bay

Make Your Real Estate Marketing Recession-Proof

Your business can be more resilient when you act on the likely uncertainty that lies ahead. The pandemic situation continues to unfold, and changes in the economy seem unpredictable. Secure your place in the future economy by anticipating the ups and downs yet to come. 

Understanding how to get real estate leads in an uncertain market simply requires a bit of flexibility. Like all good real estate professionals, you must prepare for the worst, and hope for the best.

HomeJab3 Problems and Solutions Trending in the New Housing Market

5 Ways You Can Sell Real Estate During COVID-19 Safely and Effectively

To sell real estate during the coronavirus pandemic, you need to adapt to the world of virtual real estate. Don’t panic! Your buyers are already tuned into online real estate: Eighty-four percent of home buyers used the internet to search for homes in 2019, according to the National Association of Realtors.

HomeJab can help you list your home on the market and get qualified buyers quickly! Here are 5 insider tips for selling real estate during the coronavirus pandemic:

1. Digitize Your Home Tours With Virtual Showings

Virtual home tours are a perfect example of the possibilities of real estate tech. There are a few different methods for virtual real estate showings you will want to try with social distancing in mind. On your phone or laptop, use telecommunication apps like Zoom, GoToMeeting, and Skype to show your house without risking your health. Use these applications to video chat, experience HomeJab 3D virtual walkthroughs together, and more. 

When on a laptop or desktop computer, use screen sharing to personalize virtual walkthroughs. With screen sharing, you can see what the buyer sees from their home computer. Of course, the added benefit to this is that only truly interested buyers will need to physically tour the home, which is a win for social distancing.

2. Sky’s the Limit: Use Aerial Videos to Tour the Neighborhood

More than 40 percent of all home buyers want to see more information about the neighborhood from individual online home listings, according to the National Association of Realtors. Take your tour to the next level with a bird’s-eye view of the house and neighborhood in a convenient HomeJab video package. We know that interior 3D views can be impressive, but they don’t speak to the nuances of the neighborhood and surroundings.

Our drone technology is a safe, stunning, and effortless way to show how the home fits into the big picture of the neighborhood. With HomeJab’s aerial video equipment, we can shoot video footage in high definition, soaring 100 to 400 feet above the property.

3. The Quality of Your Visuals Should Be Good, Not Too Good to Be True

Anyone can use photo editing tricks to make online home listings look better than they actually do, with greener grass and cleaner carpets, but that won’t get you the sale you need. Not only does over-editing lead to mistrust in real estate, it attracts misguided buyers who have high hopes for the too-good-to-be-true listing, not what you are actually showing.

Keep editing minimal by setting up the house for a virtual tour ahead of time, and focus on making the natural features of your property stand out. This is one reason we use HDR photography at HomeJab: It’s a true-to-life take on real estate photography.

4. Physical Inspection Tips: Better Safe Than Sorry

There are some parts of the home buying and selling processes that must be done in person, so this is where you will need to take extra physical precaution. Providing a safe and clean space for home inspectors, appraisers, and photographers is not just a smart precaution— It’s a moral obligation during these unprecedented times! 

Use this list of guidelines from the CDC on cleaning and disinfecting your home before any scheduled assessments, and for any meetings you must handle in person.

5. E-Seal the Deal With Virtual Closings

Internet communication is one size fits most, with the majority of homeowners and potential buyers looking for homes online. Every property listing will be unique, but the majority of documents required for selling homes can be transferred online, from the title, to mortgage documents, and closing agreements. We can even help you safely wire transfer funds to you from your lucky buyer! Physical checks aren’t necessary.

HomeJab Will Help Your Virtual Real Estate Listing Sell

As you can see, so much of the home selling and buying process can easily be done online. Leave your worries behind when you work with HomeJab in the new virtual reality. 

If you are a real estate professional looking to provide virtual showings to your clients, please click button below.

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HomeJab5 Ways You Can Sell Real Estate During COVID-19 Safely and Effectively

How to Post HomeJab Property Pages on Facebook

Twenty percent of online traffic to HomeJab property pages comes from Facebook.   The social media giant is the #1 source of all visitors and is, of course, an essential strategy in real estate marketing.  With these benefits in mind, the HomeJab team has attempted to make the process of posting as easy as possible.  Here is a step-by-step guide on how to post HomeJab property pages to Faceboook.

1. Log in to Facebook

This goes without saying, but the first step is to sign in with the account you want to use to market your property.  If you keep you business separate from your personal account, please make sure you are logged in to your preferred Facebook profile.

2. Open your HomeJab Property Page

Once you are logged in to the correct Facebook account, click your HomeJab property page to open up a new page or tab in your browser.  There are two property pages that HomeJab provides (branded and unbranded) so please be careful to only open the branded page, or the one that shows your agent profile.

3. Click the SHARE IT button

Scroll down to the bottom of the property page and click the ‘Share It’ button under the agent contact form.

Facebook share button

4.  Write your Property Description

After you click the ‘Share It’ button, a pop-up window will appear where you can type in the description of the Facebook post.  It should be up to 140 characters and describe why someone should click on your post.  After you are done typing, click the blue ‘Post to Facebook’ button.

Voila!  That’s one Perfect Facebook Post

After you click the Post to Facebook button, your post will go live on Facebook.  Head back to your profile page on Facebook to check it out.  The featured image that was chosen for your HomeJab property page will automatically be used for the preview image on Facebook, the property address will be used as the post title and your HomeJab property description will be used as the subtitle.

HomeJab property page successfully posted on Facebook

Video Posts on Facebook

Many customers have asked how to post real estate videos so that they play directly on Facebook.  To do this, you first need to download the video file.  This can be done inside of your HomeJab account by going to the Order Details page and then the Files tab.  Click to download the video and save the file to your computer.  Once the download is complete, copy and paste the HomeJab property page URL into Facebook as a post.  Then, click the Photo/Video button.

Photo/Video button on Facebook

After you click the Photo/Video button, select the video file from your computer.  You will then be taken to Facebook’s video upload page where you can type in the rest of the post details.  When the file is done uploading, it will automatically get posted to your Facebook profile.

Video tour posted on Facebook

For more information on how to post your HomeJab property page to Facebook, please contact the HomeJab support team.

HomeJabHow to Post HomeJab Property Pages on Facebook

HomeJab to Provide eXp 360 Tours with Professional Photography Services Nationwide

HomeJab EXP 360 tours

Homejab is delighted to announce a new service for eXp 360 Tours which is powered by the popular virtual tour platform EyeSpy360. This new service is set to boost growth for eXp 360 Tours across the U.S. and provide nationwide services for 2D, 360 and also aerial photography.

 

The eXp 360 Tours platform can process images from any 360 camera.  This means HomeJab is able to offer its clients the option of choosing between one of the best 360 camera solutions on the market in addition to professional grade digital SLR images which produce the highest quality 360 images available today.

Standard Packages: 360 Photos Produced with 360 Camera

DescriptionPriceOrder Form
30 Professional 2D Photos Only$150 Buy Now
30 Professional 2D Photos + 25 x 360 Photos* $344Buy Now
30 Professional 2D Photos + 25 x 360 Photos* + Aerials$490Buy Now

*Using a professional grade 360 camera.  Pricing includes your eXp 360 Tour $95 fee.  See Example.

Important:  If you require 360 photos please ensure that you have a valid account with eXp 360 Tours before placing an order.  To create an account, please click here and use your eXp Realty email address.

Luxury Packages:  360 Photos Produced with Professional Digital SLR Camera in High-Dynamic-Range (HDR)

DescriptionPriceOrder Form
30 Professional 2D Photos Only$225Buy Now
30 Professional 2D Photos + 25 x 360 Photos**$470Buy Now
30 Professional 2D Photos + 25 x 360 Photos** + Aerials$680Buy Now

**Using a professional digital SLR camera.  Pricing includes your eXp 360 Tour $95 fee.  See Example.

Important:  If you require 360 photos please ensure that you have a valid account with eXp 360 Tours before placing an order.  To create an account, please click here and use your eXp Realty email address.

What’s the difference?

Luxury tours use advanced HDR (High Dynamic Range) techniques that produce the most true-to-life and vibrant colors possible.  During a luxury photo shoot, photographers take an over-exposed photo and an under-exposed photo (light and dark) along with a standard exposure.  These three photos are then merged together into one image that highlights the very best characteristics of each object in the room.  In other words, HDR photography is the most successful way for the camera to show what the human eye naturally sees.

Luxury HDR virtual tours require extra work in both capturing and editing, which results in higher pricing, but the results will speak for themselves.  For those who demand the very best, HDR photography is the only way to go.  For example, the following home was shot using standard single exposure photography and then redone using HDR.  Click the photos to enlarge:

For more information on EyeSpy360, please visit https://www.eyespy360.com/

For questions about scheduling a shoot, please contact HomeJab’s support team.

HomeJabHomeJab to Provide eXp 360 Tours with Professional Photography Services Nationwide

HomeJab Launches Senior Living Real Estate Initiative

senior living

At HomeJab, we picture a future where real estate technology accommodates our elders. We are proud to announce a major initiative, with plans to increase immersive digital media like videos, HDR photography, aerials, and 3D virtual tours in senior living communities.

Other real estate executives we’ve spoken with agree that the digital development for senior living communities is lacking, compared with other markets. The lack of digital resources could be due to the assumption that some older audiences aren’t tech savvy, and don’t need advances in technology. But the data from a recent Pew Research Center analysis is clear: People 60 and older now spend more than half of their daily leisure time in front of screens on TVs, computers, tablets, and other electronic devices.

How HomeJab Will Support The Aging Population

In the United States, 10,000 people turn 65 daily, and the total population of older adults will “more than double over the next several decades,” according to a report published by AARP. There is a massive population of adults, who are living longer, and want to retain independence— especially when it comes to housing.

Tech designers have the shared responsibility of giving older people support for their independence, community integration, and overall well-being. However, tech markets are still behind in accommodating this population adequately. Here is how HomeJab will benefit the senior community at large:

  • Video Walkthroughs: HomeJab offers video walkthroughs that make it simple to explore individual units.
  • Aerial Tours: Drone technology allows us to provide a dynamic, birds-eye view of the neighborhoods surrounding senior living communities.
  • HDR (High Dynamic Range) Photography: HDR photography produces images that are similar to what the human eye sees. They can be used for senior community listings, making it easy to get a realistic first impression.
  • Virtual Reality: Virtual reality is useful for physically experiencing the space and feel of a potential new home. It can ease the burden of going on tours for older people, who may feel discouraged by the number of homes they may tour before making a decision.

This is just the beginning for our strategy to meet the needs of older adults in communities across the United States.

Presenting: HomeJab For Senior Living Communities

This goal for the new decade is simple: Provide digital resources for senior living communities, and meet the future housing needs of seniors. HomeJab will make it easier for older people to find accessible homes in one of our 113 markets in the United States, which all have significant populations of people 65 and older, and will continue to grow.

Take a look at some of the senior living communities we’ve already worked with in Indiana, Tennessee, Connecticut, and New York. We’re already taking the first steps towards creating a new reality for older populations who are seeking new homes. Choosing the right senior living community can be a difficult process for older people and their loved ones, but HomeJab is taking initiative to ease the burden on everyone involved.

HomeJabHomeJab Launches Senior Living Real Estate Initiative

HomeJab Prep List

tidy up

If you’re wondering how to prep the listing for your upcoming HomeJab appointment, then look no further. We have put together the ultimate guide on how to prepare the property for a photo shoot. We recommend going over this list with your seller. It’s recommended to be as prepared as possible to get the most out of your photoshoot. Please click the link found at the bottom of this guide if you’d like a printable checklist.

General Tips

  • Our photographers are instructed to not touch or move anything in your home. Please have everything placed properly beforehand. We recommend doing a walkthrough before the photographer arrives to be sure the home is exactly how it should be.
  • A home is best captured when empty. So, please do your best to keep all pets and/or guests out of the photographers way. This also provides a safer environment for all involved.
  • We do not photoshop items out of photos free of charge. If you would like an object not to be seen in the photos, then please do your best to remove it.

Deep Cleaning Tips

  • Sanitize all doorknobs and light switches before and after the photographer arrives
  • Sanitize and disinfect all high-touch surface areas (tables, counters, sinks, etc)
  • Place the blinds how you would like them to show in the photos to avoid additional touching of objects in the home
  • Turn on all the lights and/or ceiling fans you would like on for the shoot to avoid additional touching of objects in the home
  • Ensure soap is available in the home for hand washing

Exterior Tips

  • Remove all vehicles from driveway and from front of the home
  • Move garbage cans & recycling cans out of sight
  • Straighten deck and patio furniture
  • Clean pool and pool area
  • Remove shoes left outside near any doors
  • Remove old/unused flower pots
  • Remove any outdoor toys, garden tools, bikes, etc. If these items must remain outside, make sure they are in a neat order
  • Ensure the landscaping looks its best
  • Wrap up any outdoor hoses

Interior Tips

  • Declutter, declutter, declutter!
  • Remove piles of bills, newspapers, magazines, etc.
  • Ensure all light bulbs work and turn them on
  • Make all beds and put away clothing
  • Vacuum and clean all carpets
  • Remove all personal care items from sink, shower, bathtubs, and counters
  • Ensure all toilet lids are down, clean mirrors, and hang fresh towels
  • Hide pet beds, food and water bowls, litter boxes, and toys
  • Make sure kitchen sinks are empty and clean
  • Declutter kitchen counters, refrigerator door, etc
  • Remove personal photos if possible
  • Remove or empty trash cans in all rooms
  • Ensure all furniture is tidy and in order
  • Open all doors to each room
  • If possible, hide all electronic wires
HomeJabHomeJab Prep List

Does your real estate photographer give you leads?

In today’s real estate market, top agents stand out by providing their clients with the very best in visual marketing including beautiful images, video, and aerials.  At HomeJab, our job is to make the process of producing this content as simple and easy as possible. This means providing our customers with on-demand 24/7 scheduling and a fast next day turn around.

But producing the visual assets is just the beginning.  So, how does HomeJab generate you free leads?

#1 Rank on Google

HomeJab has been shooting homes since 2013.  We’ve worked with 8,000+ agents, produced millions of photos and tens of thousands of real estate videos. In the last 5 years, we’ve shot more homes than just about any company on the planet.  And Google knows this.

Since HomeJab is a content creator and a host of original files, Google ranks us very high for the property pages we create for our customers. Just like YouTube videos rank #1 on Google, HomeJab is the same for real estate videos.  A high ranking generates a ton of free, organic traffic for our customers’ properties.

real estate photography

MLS Integration

We also want to make sure that the buyers watching HomeJab videos have access to the most updated price and property status.  This is why we integrate all of our property pages directly with MLS data. There is no need for the listing agent to edit their property on HomeJab.  As long as the right price is on the MLS, our videos will update accordingly.

By integrating our website with the MLS, we can also provide buyers access to all of the listings, not just the homes we photographed. These leads are funneled back to our customers, the listing agents that hire us for real estate photography.

HomeJab property page

Free Leads for Listing Agents

Unlike some of the other popular search portals out there, HomeJab has no ads and sends all leads directly to the listing agent for free.  There are no buyer agents advertising their services on HomeJab. We believe this makes for a cleaner, more hassle-free experience for buyers.  If they want more info on a property, buyers can simply contact the person who knows the most about it – the listing agent.

aerial real estate photo

We believe real estate is an industry ripe for disruption.  The websites that currently control a lot of the traffic have an old fashioned 1990s advertising model.  Buyer agents are allowed to advertise on listings that are not theirs and leads are distributed to numerous agents.  Corporate interests prevail while margins for local real estate agents get diminished.

Our vision for an ad-free search portal is close to coming to fruition.  We ask that you join our journey towards a new future of online real estate that empowers listing agents to sell homes more efficiently for less costs.  

Hire HomeJab as your real estate photographer to get enhanced visual assets and free leads!  Check out our packages. 

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HomeJabDoes your real estate photographer give you leads?

Decorate on the Cheap with a Partner

homeowners

Congratulations on turning two homes into one. When you move in with your significant other, it’s a big step and commitment. If you’ve just purchased, then it’s an enormous financial obligation as well. One of the most daunting aspects of merging homes is combining your separate set of ideas into a cohesive and enjoyable home. That, and not wasting your life savings in the process.

The First Step

Before you hit the paint store and scour for decor inspiration, the two of you should put your heads together and agree on both a budget and an overall design scheme. Sassy Townhouse Living blog recommends that your first goal should be to decide which of your separate belongings will soon come together. Once you have your key pieces in mind, you can get to work choosing new furniture and accents that unify your individual styles.

Organizing

Where to Shop

It’s easy to get carried away with ideas when looking through home magazines, but if you are on a budget it may be best to steer clear of the boutique bazaars. The big box stores have an advantage when it comes to buying power and often have additional deals. Bed, Bath & Beyond is one example of a store where you can find exceptional quality home goods for a price that won’t affect your retirement fund. A Bed, Bath & Beyond coupon code can help you take advantage of their rotating sales lineup, which changes from week to week and includes everything from coffee makers to bed linens. Not to mention, you know you have a stack of their coupons at home. Do they ever stop mailing these?

Bed, Bath & Beyond doesn’t sell much furniture, however, so you’ll have to look elsewhere for the big stuff. The Simple Dollar suggests IKEA, Target, and even Big Lots. Don’t count out yard sales and thrift stores either. Most communities have at least one secondhand store with low-priced merchandise. As an added benefit, buying used means it’s already assembled, which will save you and your partner the headache of translating an instruction manual.

Furniture Shopping

Do it Together

You may each have ideas on how you want your space to look. But, you have a long life ahead of you and this is a perfect exercise in cooperation, budgeting, and compromise. Decorating your home as a couple requires a lot of give and take. If you like light colors, and your partner prefers darker ones, you’ll have to strike a balance. Buying multi-purpose pieces, such as a reversible comforter or throw pillows with changeable covers, will help you each get what you want at least some of the time, and you won’t have the expenses of buying multiple items to change out from season to season.

When it comes time to add art to your interior, keep it simple. Stick with pictures of the two of you and of the things you’ve done together. A simple photo montage of your relationship, starting from your first date up until the day you purchased your home, is a cost-effective and sentimental way to outfit your new digs. For art that pulls double duty, grab a paintbrush and get creative together. Companies like Painting with a Twist offer opportunities for you to unleash your inner Picasso, enjoy a date tonight together, and bring home artwork you can be proud of. You only pay for the materials you use and you can usually bring along a few snacks and drinks to make the evening more enjoyable (and economical).

Painting

Combining households is a big deal. And it can also be a big expense. If your budget isn’t as impressive as your love, you’ll have to make do with what you can afford. Fortunately, keeping an eye out for second-hand deals and visiting stores such as IKEA and  Target make it possible and you won’t have to sacrifice style or selection. Good luck decorating! 

Natalie Jones, of Homeowner Bliss, and her husband had an incredibly overwhelming experience as first-time buyers, but the learning experience laid their foundation for helping others going through the process as well.
HomeJabDecorate on the Cheap with a Partner

Real Estate Photography Dallas: Showcase Your Dream Home

Real Estate Photography Dallas

Dallas is full of people looking to buy a home. Nearly half of all households in Dallas own their own homes. On top of that, population is increasing: “Texas welcomed 400,000 new people in 2016, the largest population increase in the country…about 60,000 people moved to North Texas between 2015 and 2016.” (Forbes). All of these prospective homeowners are looking for a dream home, and each person has a different idea about what that is. HomeJab has unique packages to suite any real estate photography shoot in Dallas and attract the right buyers.

Real Estate Photography, Dallas Neighborhoods

Dallas is full of great neighborhoods, including trendy areas like Bishop Arts District and the West 7th district in Fort Worth. Many home buyers consider the neighborhood to be just as important, if not more important, than the features of a home. Neighborhood footage can show popular downtown areas likes Fair Park, Katy Trail or Highland Park Village. It can also feature walking trails and lakes in rural areas.

For suburban properties, the best aspect could be nearby family friendly parks, as shown in the Neighborhood & Listing shoot below. Regardless of where your property is located in Dallas, you should feature its surroundings with HomeJab’s Neighborhood & Listing package.

178 Balfour Dr, Royse City, TX

Luxury Living in Downtown

Downtown Dallas has recently seen an increase in luxury apartments. Real estate photography for high-rise apartments requires the very best quality. High-end finishes, modern architecture and clear views of the city are what buyers are looking for in a luxury apartment. HDR Photos are the ideal way to showcase these features. HDR (High Dynamic Range) photography balances the light inside and out to create crisp, bright photos with true-to-life colors. This advanced technique is essential on any luxury listing.

Luxury Listings in Dallas

The Dallas/Fort Worth area is growing in population and most are looking to own their own home. Home buyers are looking for their dream home, which means your real estate photography should be the very best quality. Take advantage of HomeJab’s flat rate packages and unique products today and attract the right buyers to your next listing.

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HomeJabReal Estate Photography Dallas: Showcase Your Dream Home

10 Things Vacation Rental Hosts Need to Consider Before Shooting their Homes

Airbnb Photography

On any given night, two million guests are staying in other people’s homes around the world thanks to Airbnb. Vacation rental websites like Airbnb, are responsible for connecting guests looking for a place to stay with hosts that have homes for them to stay in. Currently on Airbnb, there are more than five million active listings globally – that’s more listings than the top five hotel chains combined have rooms!

With that being the case, competition can be savage. There is no shortage of options for guests looking for a place to stay. How then do vacation rental hosts rise above the sea of competition and differentiate their listing from the thousands of alternative options available to prospective guests?

Getting booked begins with having a great listing. Whilst there are literally hundreds of levers available to hosts for improving their booking rate; having an inviting, professional and informative listing is simply a non-negotiable. And the first thing a guest looks at when reviewing a listing is its photos.

Listings without professional and engaging photos simply won’t even make the shortlist of properties to be considered.

airbnb photography

Airbnb listings with professional photos tend to get booked 24% more often than listings without professional photos and earn 40% more than other listings in their area without professional photos.

Whether taking photos yourself or seeking the services of a professional photography service, there are key considerations to keep front of mind prior to taking any snaps of your place. Below we outline 10 things every vacation rental host needs to consider before shooting their homes.

1. Clean Your Home as if a Guest Were About to Arrive

You may think of your photoshoot as simply taking a few quick pics to be uploaded to your listing, but these photos represent how guests are going to be imagining your space. It’s a fair assumption that if your home were ever to look its best, now would be that time. Clean your home as if an excited guest with high expectations were about to arrive: Landscape your garden, remove dishes and cleaning products from the sink, wipe down counter-tops and table surfaces, ensure open closets are neat and tidy and make beds like they do in hotels. Don’t be left with regret upon receipt of your photos for not having done everything to show off your home in its best light.

2. De-Clutter Your Space

An offshoot (pardon the pun!) of preparing a clean and tidy home for your photoshoot is to de-clutter the space. Your photos need to illuminate your property’s personality and remain authentic to its true character. At the same time, your guests are unlikely to have an interest in that stack of magazines that have accumulated over the last few years. Make sure to de-clutter your space, remove unnecessary items from tables and countertops, and conceal any exposed electrical cabling.

3. Put Your Best Foot Forward

One of the six review criteria that a host is rated on at the conclusion of their stay is accuracy. Naturally, guests expect the place they book to look like the home they walk into shortly thereafter. This expectation should not hinder hosts from putting their best foot forward. Use little staging tricks like purchasing decorative pillows, adding beautiful flowers or displaying a bowl of fresh fruit to help prospective guests envisage a life they could otherwise be living themselves.

Interior Design

4. Highlight Unique Features

Many guests choose to book through sites like Airbnb because they are not looking for cookie-cutter accommodation options. These guests frequently seek something unique, special or memorable in a way that hotels (even a nice one!) simply are not. Make sure that your home’s personality jumps off your listing and captivates the attention of prospective guests. The easiest way of doing this will be in your photos.

5. Brighten up the Inside

Maximize the amount of natural light by shooting in the day and opening all blinds and curtains. Turn on all lights, including surface lights (like those on your stove). Make sure to replace any light globes that may have burnt out and ensure flashes do not show up as reflections on surfaces when taking any photos.

6. Capture the Outside too

Letting prospective guests know about your amazing location or the local area can be just as important as getting them excited about the stay in your actual home. Include photos of your local neighborhood and any key attractions or places of interest close by to you too. The best time to take photos outdoors will be the first and last hour of the day’s sunlight.

neighborhood photos

7. Take Photos in Landscape Orientation

Whenever possible, take photos in landscape (instead of portrait) orientation. Pictures should ideally be composed for their intended display medium, and landscape-oriented photos simply display better on Airbnb.

8. Upload One Picture Per Room

As a rule of thumb, only upload one picture per room. Unless additional photos capture additional features that should be brought to the attention of a guest, a smaller number of high-quality photos will focus prospective guests on the key visuals that support booking your place. Depending on the size of your home, 15-25 photos is considered a good number to include for your listing.

9. Use Photo Captions Effectively

Whilst a picture may tell a thousand words, your photos’ captions help to fill in the blanks. Good photo captions complement good visuals and reinforce all the great things guests can already see with their own two eyes. Use photo captions as an opportunity to explicitly communicate key selling points that may not be obvious from the pictures alone, or to paint a picture of the phenomenal experience guests are likely to have.

10. Sequence can be as Important as the Photos Themselves

As strangers who are yet to see your home, prospective guests need as much hand-holding as possible in helping them understand your space. Use your photos to create the closest thing possible to a guided tour of your home. This can be achieved by sequencing your photos in an order that makes its way logically through your home. Hosts typically start with the most captivating photo, which is commonly the lounge room or master bedroom. The first photo is also frequently the ‘showcase photo that gets featured in the booking site’s search results, so make sure it’s a winner!

airbnb photography

Previously, listings with good photos stood in contrast to listings with bad photos. The growth and professionalization of vacation rental booking sites like Airbnb have stepped-up the game and elevated the benchmark for what guests have come to expect. Great is the new good, which mean that good photos no longer even cut it. Ensure that obtaining great photos becomes a critical ingredient in your recipe for getting found more often, winning more bookings and making more money on vacation rental sites like Airbnb.

Written by: Evian Gutman

Evian is the Founder & CEO of Padlifter – the one-stop-shop for getting found more often, winning more bookings and making more money on Airbnb. He is the author of the best-selling book ‘The Definitive Step-by-Step Guide to Making Money on Airbnb’ and is an Airbnb Superhost that has hosted over 500 guests.

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