Category Archive

Vacation rental photos are different compared to photography of homes listed for sale.  However, a good real estate photographer can easily learn to navigate the vacation rental market.  In finding the right place to stay, homebuyers and vacationers have different ideals, mindsets, and approaches to the task at hand. Plus, there’s not just one type of person who enjoys traveling. … Read More

The best real estate agents know when it’s time to call in an expert. Done right, a good real estate photographer makes your business more efficient, so you can focus on what you do best. Property listing photos are almost always better handled by a professional. Why? It makes a difference to buyers: More than 9 out of 10 buyers … Read More

Zillow Group, Inc., is currently pursuing a patent that would drastically change the way in which real estate content is shared and distributed online. This move is the latest in a series of patent grabs that highlights Zillow’s relentless campaign to monopolize the real estate marketplace, not to mention stifle independent agents and brokerages that wish to run their businesses … Read More

Home offices have become more important than ever due to the shift to work from home arrangements. In fact, some companies have even started subsidizing employees’ home offices to make the transition between working environments smoother. Since it’s where most of the day is spent, many employees have begun investing their own time and money to make home office spaces comfortable and aesthetically pleasing. … Read More

Through the highs and lows of the housing market, one thing stays the same: Buyers and sellers want real estate agents to secure the best deal possible. Even in a competitive market, people like working with a good real estate agent who can open new doors, and bring a fresh start into view. It’s tempting to skip listing details like … Read More

According to Wyzowl, over 80% of marketers have increased traffic to their websites by incorporating video content in their marketing campaigns. They’ve also reported more user dwell-time across their web pages and an influx of qualified leads to drive sales. With these stats, it’s no wonder real estate listing videos have become increasingly popular over the past few years! In … Read More

Before real estate drone videos took off, aerial photography wasn’t for the faint-hearted. The most daring real estate photographers went to great lengths to capture the perfect exterior images of a property. They photographed Olympic-size swimming pools from rooftops that sloped dangerously towards the concrete below. And took sprawling images of 10-acre estates from doorless helicopters that soared 10,000 feet … Read More

When a home’s been listed for sale and arrangements have been made for a photoshoot, who owns the property photos once they’ve been taken? On the one hand, you have the professional real estate photographer who pushes the camera shutter button and takes the shots. On the other hand, you have the listing agent who’s licensed by the state to … Read More

In real estate, buyers and sellers hope that the perfect home is out there—ideally, it’s within an arm’s reach. In 2020, 76 percent of home buyers initially viewed the homes they purchased online, using a mobile device. Surprised? You shouldn’t be. Pew Research says 7 in 10 Americans consider using Facebook as a part of their daily routine. Knowing this, … Read More

The home buying process and the real estate market alike have seen some major transformations in light of the recent pandemic. Buyers, sellers, and real estate agents have had to make adjustments to their traditional methods in order to abide by health guidelines and successfully carry out transactions. But most importantly, these dynamic times have changed what people prioritize in … Read More