In the real estate business, a cold war is ongoing.

written by Theodore Onah on September 5, 2020

​READ: 7,035 times

Aerial Photography

In this war, a lot of independent realtors are walking casualties, and they don’t even know it!
The fight is about taking control of the currency of real estate in today’s modern age: data!
If you aren’t aware, data is the new oil of the real estate industry.
Whoever controls data wins.
The million-dollar question now:
Are YOU in total control of your data?
When I say “your data,” I am referring to your real estate marketing assets like your:

  • Photos
  • Videos
  • 3D virtual tours
  • Digital floor plans
  • Drone shots

Do you have full rights and control over these content?
If the answer is no, then I hate to break it to you, but…
YOU are a casualty in this war!
You are being used as a pawn by the silicon valley corporations.
You are doing all of the heavy lifting while these guys are feeding fat off of your hard work.
And here’s how they are doing that…
These big corporations like Zillow and Matterport will allow you to create real estate content with THEIR apps.
Do they allow you to download the content afterward?
Rather, they “force” you to host these media files on their platforms, make you pay a monthly fee, or run ads on your listings and sell leads to other real estate agents!
With such an arrangement, who do you think has TRUE control of the content?
If you think you do, be prepared for a rude awakening.
On to the next point.
By virtue of hosting all “your” content on these silicon valley platforms, guess what?
Your leads also get controlled by the same guys!
The implication is…
Should anything go wrong between you and these big guys, that will be the end of your business.
You’d be out in the cold with none of that media content to market with.
Only YOU can extricate your business from this messy situation.
And the good news is that it’s not too late to do that.
The easy way to do it?
It’s by creating all your content in a way that allows you to get 100% ownership and control of your content.
You can pay content creators to produce all your content and hand over full ownership and control to you.
That way, you can host your content on your own site and anywhere else you want.
To find a media content creator, you have two options.
1. You can take a chance and hire a freelancer from any of the popular freelance marketplaces.
Perhaps you’d get lucky and receive content with an “okay quality.”
But if you want to take out all the guesswork and risks of running your business with an “okay quality” content…
2. You can hire a professional real estate media team that will produce high-quality content that’s guaranteed to blow up your business.
If the second option sounds interesting to you, feel to check us out to have a peek into some of the amazing things HomeJab can do for you.

Theodore Onah

I am a technical writer by profession. In my spare time, I love to research and write about real estate and new technology. 

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