Real Estate 3D Virtual Tours vs. Videos: Which One Should You Use?

real estate virtual tour

Through the highs and lows of the housing market, one thing stays the same: Buyers and sellers want real estate agents to secure the best deal possible.

Even in a competitive market, people like working with a good real estate agent who can open new doors, and bring a fresh start into view.

It’s tempting to skip listing details like virtual tours or real estate videos when the market is hot, but this is actually the ideal opportunity to convert buyer and seller leads with impressive real estate tech. Not convinced?

Consider this: In 2020, two-thirds of homebuyers in 32 major markets bid on a property without seeing it in person. 

Now that we’ve all learned to cope with a global pandemic, it’s clear that things like virtual showings, bids, and closings aren’t just a fleeting trend. In fact, a third of those polled by Zillow said they would rather take a virtual home tour—even after the coronavirus pandemic is considered ‘over.’

In the eyes of buyers, sellers, and other real estate professionals, your approach to virtual showings can set you apart. How do you decide which option is best for you?

In this blog post, we’ll go over why people love 3D virtual tours and real estate videos, and some tips on how to make the most of them.

real estate videos

Virtual Home Tours Are Not Created Equally

A ‘virtual home tour’ describes various ways of visiting a home without physically being there.

3D walkthroughs and real estate videos both have a place in real estate marketing, and there are different advantages to each type. 

HomeJab produces both 3D virtual tours and videos for real estate agents.

To help you choose right type of virtual home preview, it’s important to know what distinguishes 3D virtual tours from videos, and how either can be a pivotal part of the home buying experience. 

That means you’ll need to learn about a few technical distinctions, analyze market statistics, and make an informed decision about how to best motivate buyers in your market.

In other words, what challenges do your ideal clients face, and how could you address them upfront? What is the most effective way to help your clients picture themselves in their new home?

Accessibility, time conflicts, decision fatigue, and market competition are among issues that prospective purchasers face. Sellers face similar constraints that can affect the perceived value of the property for sale.

This is when your matchmaking skills and industry expertise really come into play.

How Real Estate 3D Virtual Tours Inform Buyers

A true 3D real estate tour invites and demands active participation from invitees. When you understand the experience of a virtual tour, you’ll see why it’s well-liked by buyers.


Hands-on Exploration

Clicking through a 3D real estate tour gives prospective buyers the freedom to pinch, scroll, zoom, and tap to explore what a property is really like. The novelty of this technology is only part of why it’s so successful in real estate. More than half of people surveyed said virtual tours were the most helpful resource in a real estate website.

The most important thing for a hands-on 3D home tour is that users are in full control.  This means each person viewing the home can navigate it how they like, or follow the premade tour created with the software. Giving buyers the autonomy to check out areas of the home, based on what piques their interest builds excitement. When you’re looking for the perfect home, it’s hard to forget the first time you ‘walked’ through it. 

Multiple Realistic Viewpoints 

3D real estate tours use real footage of the home with clear lighting, good image resolution, and other high standards for quality. In a true 3D tour, you should be able to turn around completely to see every room with a real-life perspective of the rest of the property. 

 People can distinguish a ‘good’ 3D tour from a lackluster one based on how well they can see the details of a home. To make the 3d tour as realistic as possible, a well-made tour includes photos from multiple viewpoints, which are stitched together based on the real-life floor plan.

Listings with floor plans included are a crowd-pleasing favorite in virtual real estate. A bird’s eye view builds buyer confidence in a listing, sparking ideas for how a space functions before setting foot inside. The more true-to-life a home viewing experience is, the easier it becomes to see how the property could be a perfect fit.

Tour Properties On Demand

3D tours are an effective tool in many ways, but the importance of flexibility cannot be understated. There is no set time for a 3d tour: It can be accessed at any hour of the day, for as long and as often as prospective homeowners need. Naturally, homes with virtual tours can accommodate showings for significantly more people.

Real estate agents know how important it is to be flexible for potential showings, but nothing beats the convenience of a perpetually live link to the house tour. It can be shared with others for a unique, real-time experience. After a formal ‘showing,’ viewers can backtrack, explore the rooms at any pace, and linger as they need. This allows buyers to share with others and gain insight from trusted sources, while agents can focus on other tasks at hand. Realtors can take advantage of this by referencing virtual tour points when marketing the home, and sharing the virtual tour with even more prospective buyers.

Overall, 3D real estate tours offer perspective that’s impossible to get using standard 2D mediums like photos and videos. Today’s 3D tours should provide an intuitive, realistic, and versatile experience. Of course, one of the best advantages of 3D virtual tours is that homes sell and close sooner than listings without them.

So, why might you consider using real estate videos in your next listing?

Real Estate Videos Compel Buyers

When you ask users to watch a real estate video for a property listing, you are asking for passive engagement, so that you predict and control the way a listing is perceived. Real estate videos do this by using a more thematic presentation that relies on cinematography, highlights of the property, in a conveniently timed package. 


Cinematic Perspective

Real estate video can be surprisingly creative, with sky-high drone shots that overlook the neighborhood, panoramic shots of staged rooms, and close-up details that might not come across in a virtual tour. 

Real estate videos show a home in the most ideal light—literally and figuratively. Done right, a property listing video adds a warm and welcoming mood, getting buyers move-in ready. Real estate video is especially appealing to the buyers who have a set idea about what their future home looks like, so this technique can be a perfect match for properties with defining characteristics in the landscape and architecture.

Highlights Best Features

A real estate video covers the main selling points of a home, rather than revealing every detail. In this way, real estate video is more like an invitation to an in-home viewing experience. You can determine the most shareable features of the house ahead of time and plan the video sequence to match your priorities. This is helpful for properties with expansive acreage, awesome neighborhoods with nearby amenities, and scenic viewpoints. 

Real estate videos are not usually a room-by-room tour of a property, but is a perfect complement to an attractive listing. This can motivate buyers who might compromise lesser preferences if the property has some impressive features that cannot be overlooked. The highlights you show in a real estate video can be the reason a property listing makes a buyer’s shortlist.


Convenient in More Than One Way

Convenience one major reason people choose to work with real estate agents. For prospective buyers who need an agent to meet them where they are, a pre-recorded video package is the right choice. Most buyers are familiar with how to play videos online, so there’s almost no learning curve to use it.

Video can make a real estate listing stand out on social media, where it can be shared and shared again. As an extra benefit for real estate agents, it makes for great marketing collateral where you can express your values and goals for your business.

Comparing Real Estate 3D Virtual Tours and Videos 

3D walkthroughs and real estate videos both add tremendous value to a real estate listing, but there’s no one-size-fits-all choice for creating a virtual tour of a property. 

For most real estate agents and their clients, “virtual” is now the norm. Open houses, once a standard of the real estate market, are now done remotely using a variety of tools and techniques. 3D virtual tours and videos are some of the go-to choices for real estate agents.

Still need help navigating the world of virtual real estate? Contact HomeJab for help.

HomeJabReal Estate 3D Virtual Tours vs. Videos: Which One Should You Use?

Everything You Need To Know About Real Estate Listing Videos

According to Wyzowl, over 80% of marketers have increased traffic to their websites by incorporating video content in their marketing campaigns. They’ve also reported more user dwell-time across their web pages and an influx of qualified leads to drive sales.

With these stats, it’s no wonder real estate listing videos have become increasingly popular over the past few years!

In this post, we’ll cover everything you need to know about video content for real estate and take you on a journey of the home-buying process as seen through the lens of a video camera.

Why create real estate listing videos?

According to the National Association of Realtors (NAR), 73% of sellers prefer to work with a real estate agent who can market the property with a video listing.

What’s more, the NAR’s 2021 Homebuyers and Sellers Generational Trends report showed that real estate videos are steadily climbing up the list of top resources that homebuyers consider “very useful” on an agent’s website.  The rise of real estate listing videos is also outperforming virtual open houses:

So, if you’re a property agent or homeowner who hasn’t yet jumped on the real estate video production bandwagon, you do yourself no favors.

Skip the FOMO and schedule your video listing today!

What does a high-quality real estate video look like?

A great real estate video is made manifest with top-notch equipment.

Think full-frame DSLR cameras. Motion control gears (aka video camera stabilizers.) Adequate tripod heads for extra stability and streamlined panning. Also, you might opt for a wide-angle lens to capture more depth in the room.

Then, there’s post-production to consider.

Is the sound crystal clear? Does the music add value to the experience or does it detract from it? How’s the editing? Do the shots and scenes flow sensibly from the very beginning of the real estate video to the end?

These are important questions to keep in mind when producing real estate listing videos that will engage and delight the viewer. And we get it — not everyone has the time to ask and answer them!

This is where HomeJab comes in.

Keep your inner-Spielberg contained and let us produce high-quality real estate video content for you.

How long should a real estate listing video be?

The average human attention span has fallen from 12 seconds in the year 2000 to a mere 8 seconds today (yikes!)

In light of this information, it’s good to remember that an optimal real estate video will highlight the property’s best features in a relatively short amount of time.

Two to three minutes should do. Within this time span, you can offer the viewer a taste of the home vicariously through the lens of a video camera.

This includes an exciting journey through the front door, kitchen, living room, bedrooms, bathrooms, and then out to the yard (if the property has one.) A well-produced and successful real estate listing video will impel the viewer to contact you for an in-person tour. Or better yet, to purchase the home!

Granted, an 8,000 to 10,000 square foot property requires a bit more screen time than a standard two-bedroom house.

But no matter how large the property or estate is, try not to go past 7 minutes. Remember, the human attention span is a fickle thing!

Types of real estate listing videos

When you think about real estate video content, what comes to mind?

More often than not, a property video listing will present itself as a walkthrough of the home, such as the “front door → kitchen → living room” flow mentioned above.

Alternatively, a real estate listing video can focus exclusively on the neighborhood where the home is being sold. After all, they don’t say “location, location, location” for nothing!

In fact, a survey conducted by the NAR found that 78% of prospective homebuyers preferred neighborhood quality over the size of the home. And a survey completed by Trulia reported that 84% of millennials were willing to forego key home features to live in their ideal neighborhood.

At HomeJab, we offer a neighborhood package to ensure that your real estate listing video stands out from the rest of the crowd. This way, you can feature the best schools, amenities and outdoor activities that your neighborhood has to offer.

Lastly, if you’re looking to pull out all the stops with engaging real estate video content, our elite package will help you gain maximum exposure while enhancing your personal branding.

The elite service is essentially a mini feature film that focuses solely on your listing and helps your prospective buyers envision themselves living in your home as they watch!

Should you use drone photography in your real estate listing video?

Drone photography is an excellent way to show off your property’s exterior features that a camera simply won’t be able to capture from the ground.

Aerial footage of your home can also be a compelling opening shot to your real estate video — one that hooks in more viewers, like this one:

Furthermore, if you’re dealing with some serious acreage or photographing an estate, real estate drone photography can do wonders for your listing video.

But it could also come in handy even if the property’s much smaller.

For instance, real estate drones can capture the dock of your lakeside house from an optimal angle by hovering above the water. They could also photograph your brand new roof much better than a handheld camera. And if you have a lovely gazebo in your yard, a 360-degree aerial sweep of it can make it look even more striking.

When booking HomeJab’s drone photography services, you leave the nuances of piloting these compact gadgets to us. That way, you can focus your time and efforts on planning your next open house, contacting prospective buyers, and crossing off more important items from your to-do list.  

To learn more about drone photography — including its evolution from a reconnaissance tool in wartime to a lightweight, easy-to-fly gadget — check out our post, “A Brief History Of Real Estate Drones.”

Should you make a cameo in your real estate video listing?

Real estate video listings can be a great opportunity to introduce yourself to prospective homebuyers and engage viewers with your unique personality.

As a matter of fact, some real estate agents create video listings that feature more of themselves than the actual home.

And this isn’t a gimmick — the role of personality in sales can shape the buyer’s views and feelings towards the home.

If the buyer doesn’t like you — or even worse, if the buyer doesn’t trust you — it could affect their perception of the home and compromise the deal.

So, to break the ice and get a head start on building rapport and trust, consider filming a real estate listing video that you can showcase as evergreen content on your website or include in your email marketing campaigns.

Funny Real Estate Videos

Our final thought on real estate listing videos?

Have fun! 

At HomeJab, we’ve gathered the best funny real estate videos for your viewing pleasure.

And if you want even more hilarious real estate video content, we’ve got you covered.

All that said, are you ready to scale your real estate business and create professional real estate listing videos?

If so, let’s ready the clapperboard and yell, “Action!”

HomeJabEverything You Need To Know About Real Estate Listing Videos

A Brief History Of Real Estate Drone Videos

Real Estate Drone Videos

Before real estate drone videos took off, aerial photography wasn’t for the faint-hearted.

The most daring real estate photographers went to great lengths to capture the perfect exterior images of a property.

They photographed Olympic-size swimming pools from rooftops that sloped dangerously towards the concrete below. And took sprawling images of 10-acre estates from doorless helicopters that soared 10,000 feet in the sky!

Back in the day, the idea of real estate drone videos was more of a chimera or a pipe dream than an actual possibility.

But with today’s cutting-edge technologies, real estate drones haven’t only exploded in popularity. They’re also thriving in the real estate market!

And it’s easy to understand why: drone photography is literally “the bigger picture” of real estate.

The Perks Of Drone Photography

Real estate drones take to the sky and capture breathtaking images of a property or an estate at large.

They show you — the prospective homebuyer, homeowner, or real estate agent — compelling angles and features of the home that would otherwise remain unseen from the ground.

Listings that feature real estate drone videos are 68% likelier to outsell listings that don’t feature aerial photography whatsoever.

What’s more, real estate drones are relatively easy to operate, although experienced handlers are highly recommended.

At HomeJab, our drone video services take the legwork out of high-quality aerials that you’ll want to feature on your real estate listings.

And our drone pilots are extremely efficient at producing real estate drone videos that will engage and delight your viewers. 

These aerials can show off that brand new roof or that serene boat dock with your beautiful home in the background.

Not only that, our pilots even know which no-fly zones to avoid (i.e. near airports, congested urban areas, Washington D.C., etc.) so you won’t have to!

Of course, this is also great news for the former daredevil photographer whose days of climbing up ladders and riding on nauseating choppers are things of the past.

Aerial view of ocean front property

A Brief History Of Real Estate Drone Videos

To celebrate the rise of real estate drone videos, HomeJab would like to take you on a brief stroll through drone-memory lane.

As we learned from Time Magazine’s thrilling article on the history of aerial photography, the evolution of the drone has been contiguous with advances in technology.

That’s to say, as computer software programs of the 1980s became more advanced, and hardware of the same era became more compact, so did the drone — evolving from a clunky reconnaissance tool in wartime to a lightweight gadget that was easy to fly.

But before real estate drone videos were even thought to be possible, black & white cameras were tied to kites and rockets and sent up to the clouds!

Some cameras were even strapped to prescription-delivering pigeons that captured amazing cityscapes in Germany!

This was back in the mid-1800s to early-1900s when French photographers tethered hot air balloons to the ground and ascended over 200 feet in the sky for the sake of aerial photography.

Photograph of San Francisco in ruins from Lawrence Captive Airship, 2000 feet above San Francisco Bay overlooking water front. Sunset over Golden Gate circa 1906George Lawrence—Prints & Photographs Divison/Library of Congress

It wasn’t until World Wars I & II that aerial images of warzones became hot-selling images for the press and coveted by government agencies to drive military campaigns.

Fast forward to the 1980s when Israeli engineers developed a sophisticated, unmanned drone with a short wingspan that could take high-quality surveillance images from high above.

These historical events gave rise to today’s modern real estate drone — a cute, four-legged device with propellers attached to each leg and an average weight of 2.6 pounds. 

How To Order Your Real Estate Drone Video

Our seamless online ordering process means that your next real estate drone video is just a few clicks away.

So, if you’re ready to elevate your real estate business with high-quality aerials, schedule a shoot with one of our professional drone pilots today! 

HomeJabA Brief History Of Real Estate Drone Videos

Do You Own Your Real Estate Photos?

When a home’s been listed for sale and arrangements have been made for a photoshoot, who owns the property photos once they’ve been taken?

On the one hand, you have the professional real estate photographer who pushes the camera shutter button and takes the shots.

On the other hand, you have the listing agent who’s licensed by the state to handle real estate transactions and is ultimately responsible for the images.

A professional photographer may be beholden to her artistic integrity and feel strongly about intellectual property laws and copyright ownership.

But real estate agents owe a fiduciary obligation to the homeowners and brokerage companies they work with. Not only that, but the agent is most likely the one footing the bill for the property photos.

So, the question as to who owns property photos is a polarizing one, to say the least, and many industry professionals have weighed in their opinions.

There are legal complications to consider, too, but to present arguments for both the agent and the photographer, we’d rather stick to the guidelines that dictate how property photos get used before, during, and after a real estate sale.

Who Owns Property Photos?

Answer: it depends on the photo.

Some photographers will negotiate the rights to property photos because of their resale values.

But just as a car loses value the moment it gets driven off the dealership lot, property photos lose value as soon as the home is sold.

For instance, MLS guidelines state that property photos mustn’t be reused to market the same home for a future sale.

In other words, images that are uploaded to the MLS need to be fresh and current and portray how the home looks today.

This governing principle alone already throws a wrench in the photographer’s case to own the property photos she takes.

Moreover, uploading reused photos can be flagged as fraudulent by the MLS system, especially because aspects of the home may have changed over time.

Depicting homes in their current state makes the listing more transparent and authentic.

Not only is this an ethical way to do business, but it also helps speed up the sale of the home and protects the listing against “unruly activity” notices from MLS or other marketing platforms.

HDR Photo of ocean view in beach home


Consider this: property photos depict someone’s private home.

The personal property depicted in the photos belongs to the homeowner.

Thus, selling or distributing these photos outside of the sale of the home — unless the photographer has signed an agreement directly with the homeowner — infringes on the homeowner’s privacy rights.

This is yet another reason why real estate agents and homeowners should own the rights to property photos.

Once the home is sold, it’s up to the homeowner to decide how the photos will be used going forward.

More often than not, homeowners will want pictures of their homes’ interiors and exteriors taken down once the sale is completed.

Every week, homeowners contact HomeJab and ask us to take down images of their homes for privacy reasons. And we happily comply.

The Photographer’s Portfolio

Some photographers argue that owning property photos strengthens their portfolios and helps them attract new customers.

This perspective further muddles the question as to who owns property photos.

As we mentioned above, due to listings guidelines that devalue property photos once the home is sold and privacy concerns from the homeowner, owning the rights to property photos creates more liabilities for real estate agents and homeowners than it does for the photographer.

So, does this mean that photographers can’t use any of the photos they take during the shoot?

Not necessarily!

Copyrights of images in the public domain (ie. neighborhood photos, points of interest, landmarks, historical buildings, statues, etc.) should absolutely remain with the photographer.

For example, if a photographer captures a beautiful shot of a historic landmark from the balcony of the property, he could rightfully request ownership of that photo for reuse in other mediums.

What’s more, these types of photos could really beef up the photographer’s portfolio and do wonders for procuring new clientele.


It’s become a common practice among real estate agents to demand ownership of all photos taken by the photographer.

The agent may even request that the photographer sign away rights to all of their photos.

But when it comes to images in the public domain, the photographer shouldn’t have to sign off or give away the rights to them, especially because these images have a strong resale value.

The photographer could even generate passive income through the reuse of these types of photos.

Finally, if real estate agents want to own the rights to these kinds of photos, they should expect to pay a premium.

For more info on real estate photography services and pricing, or to schedule a shoot, check us out here!

HomeJabDo You Own Your Real Estate Photos?

Win Clients With Real Estate Photography and These 6 Features on Facebook and Instagram

In real estate, buyers and sellers hope that the perfect home is out there—ideally, it’s within an arm’s reach. In 2020, 76 percent of home buyers initially viewed the homes they purchased online, using a mobile device. Surprised?

You shouldn’t be. Pew Research says 7 in 10 Americans consider using Facebook as a part of their daily routine. Knowing this, it’s no wonder real estate agents cited social media as the best source for high-quality leads, followed by multiple listing service (MLS) websites.

Now the question is no longer “should” you use social media for your real estate listings. Instead, it’s, “How do you use social media to portray your experience and personality in one shot?”

For most real estate agents, the secret to a professional social media presence is using extraordinary photography.

Done right, it gets high-value clients to envision working with you by bringing their thumbs to a screeching halt. From there, your job is to move the conversation into the real world.

In this post, you’ll learn how to use features of Facebook and Instagram to captivate serious buyers and sellers.

It’s a good idea to save this page now, so you can refer back to it as you learn the ropes of social media. 

Why are Facebook and Instagram the best platforms for real estate agents?

Facebook and Instagram are two of the most widely-used social media platforms. There’s a good reason for this: Here, content creation is user-friendly, versatile, and appeals to multiple generations of buyers and sellers.

Research shows that people on both platforms, young and old, are more likely to interact with visual content like photos and videos.

More importantly, people remember information better when it’s paired with relevant images. That means people will remember the way a stunning house listing made them feel—days after the first impression.

Facebook and Instagram both use multiple computer learning models, or algorithms, to personalize what people see on their news feeds. In other words, these social media platforms distribute your content based on how viewers interact with it—or, don’t.

Social media success doesn’t always come easy, but using professional real estate photography can help you conquer algorithms and delight homebuyers. For social media to be a worthwhile investment, you must know who your ideal client is, and what they’re looking for as a buyer or seller. The visual component simply gives your hard work the credibility it deserves.

3 Features for Success With Real Estate Photos on Facebook

Facebook is an enormous network—only second in the country to YouTube—with a user base of mostly adults between 30 and over 65 according to Pew Research. It’s the most popular social network for older folks, and its steady growth means it’s not going away any time soon.

As a real estate agent, you need to create a Facebook Business Page. This is separate from the personal profile you might use to share family pictures, vacation photos, and information unrelated to your work.

What People Like to See on Facebook

People like Facebook for its informative approach to community development. There is more room for text, links, and smaller images. You should use Facebook to influence existing communities where your potential buyers and sellers are already active.

According to the social media pros at Buffer, Facebook users want to see content that is immediately relevant to them, so it makes sense that the current algorithm for posts looks like this for most people:

  1. Family and friends
  2. Subscribed pages and groups
  3. Suggested pages and groups
  4. Paid advertising

When using Facebook to promote property listings and other content, keep these features in mind:

  1. Facebook Reactions: Post Extraordinary Photos to Influence Emotions
  2. Facebook Groups: Connect With Local Enthusiasts
  3. Share Links, Multimedia: Create Your Business Page Experience

1. Facebook Reactions: Post Extraordinary Photos to Influence Emotions

Scrolling through Facebook updates can be an emotional roller coaster. People enjoy aimlessly scrolling because the ups and downs of emotional reactions are seriously entertaining. Facebook users can react to posts and comments with a full slate of emotions — Like, Love, Care, Haha, Wow, Sad, and Angry.

The more emotional reactions you get, the more favorably your content is sorted by the algorithm. Few things evoke emotion like stand-out photography!

Aim to flaunt the “stunning curb appeal” of your listings by opting for professional real estate photos that stand out with color, perspective, and a dynamic composition. The concept of Facebook emotions seems silly, but it drives decision-making in the real world. It only takes one ‘Wow’ or ‘Love’ reaction to influence the high-quality leads of serious buyers.

Other ways to get more emotional reactions with real estate photos:

  • Write your brand story: Share advice, industry tips, and lessons learned as a real estate agent.
  • Use photos from previous listings, or re-share posts from years past to celebrate new milestones, memorable properties, and advice for best practices

2. Facebook Groups: Connect With Local Enthusiasts

When you manage a Facebook Business Page, all of your home listings and regular updates about work should be posted there.

You can take your Page a step further by using it to join Groups of people with shared interests, locations, and careers—to name a few. The example shared here is from “Fairfax County Realtor Forum,” a public Group with 5.4k members interested in what real estate agents have to say about the housing market there.

Regular Facebook users can join these groups too. You should use your Business Page—not your personal profile—to join or start professional groups. This way, people interested in working with you have an appropriate place to contact you.

In using social media, a little good judgement goes a long way.

Some Facebook Groups are specifically made for networking, and others have strict rules against soliciting or self-advertising.  You can still build a positive reputation and gain followers by joining conversations that aren’t directly about buying and selling homes. This is a great way to ensure your page following keeps expanding.

Learning more about your community can also give you good insight on what people are looking for in a home. You can learn to anticipate who’s moving in, who’s moving out, and the problems folks encounter along the way.

One common problem for sellers doesn’t appear until their items are long gone from the property. It’s harder to generate interest in homes that aren’t staged with furniture. It’s easy to see why a buyer would hesitate to pass on an online listing where the function and feel of a space just aren’t there.

You can use virtual staging to show buyers how the rooms in a property will effectively end their search. A couple of Florida-bound retirees will be looking for a completely different layout from a young professional who needs a home office.

At HomeJab, our team can take the lead on virtual staging, or real estate agents can choose some particular pieces or styles of furniture and decor from an online catalog.

More tips for interacting with Groups:

  • Use photo posts as conversation starters: Asking open-ended questions gets your followers sharing their ideas with you, and chatting with one another.
  • Start a new group where one doesn’t exist yet, if you see the need and the opportunity.
  • Tag the people, businesses, and locations where relevant and appropriate: This can help grow your network of followers. Your clients get the satisfaction of sharing official updates for things like buying or selling a home, while you get an instant referral for like-minded friends, family members, and acquaintances that are seeking a good realty experience.

3. Share Links, Multimedia: Create Your Business Page Experience

Stunning aerial views of this unique property are worth a double-take. The real estate agent here includes multiple photos, and links to different resources with information that Facebook users will appreciate.

Another great way to expand your Facebook Business Page audience is to spend as much time sharing useful information and posts from other relevant accounts as you spend creating your own content.

Link sharing is one BIG advantage Facebook has over Instagram. When you share links on Facebook, it is formatted with the information, pictures, and headlines you want to share.

Sharing links directly to your Page gives people a reason to keep following you. It diversifies the type of content people see from you, making your Page more useful to your followers, and more favorable for the algorithm.

That’s why HomeJab introduced Property Pages to help real estate agents drive traffic to one convenient branded profile. Sharing this link on your Page gives your followers a way to share home listing information with their network—without the hassle, distractions, and tediously retracing steps.

One of the best perks of having a Business Page on Facebook is the Insights tools, where you can get a clear picture of your social media performance. At the same time, you can keep an eye on the Facebook Business Pages of competitors to quickly compare your data with theirs. And it’s not a bad idea to occasionally share the news updates and personable posts from your competitors. Doing this can actually boost your reach—the number of people who engage with your content.

Plus, watching and learning from other successful Pages—especially ones that are successful in your niche—is a great way to inspire and re-shape what you do. It’s an easy way to assess your audience’s interest without completely straying from your social media strategy.

More on sharing likable links:

  • Multimedia content is key – A healthy mix of text posts, images, and interactive content is best for a better algorithm. That means sharing a blend of links to your home listings, albums of home walkthroughs, and video content will keep you cycling in more feeds.
  • Experiment with the built-in features like Facebook Marketplace and Targeted Ads when your strategy allows.
  • Video Engages Audiences: When you upload videos of home listings directly to Facebook, your engagement can skyrocket. Videos should be between 3-5 minutes for a favorable algorithm treatment.

Remember that Facebook is all about effectively sharing information worth revisiting later.  Managing a Facebook business page should enable your clients to keep you in the loop, and contact you as seamlessly as possible.

3 Features for Success With Real Estate Photos on Instagram

The Instagram user base is largely made up of younger adults aged 18-29, and older adults are significantly less active on this platform in general. It’s considered more of a niche platform, but don’t underestimate the value of it—millions of people are on Instagram at any given moment.

What People Like to See on Instagram

Importantly, the Instagram algorithm does not favor timeliness, so creating relationships is as important as creating content. The Instagram algorithm is determined by these factors:

  1. Interest – General topics, themes, and lifestyle trends that users follow.
  2. Recency – How often a user is on Instagram, relative to the accounts they follow.
  3. Relationship: This is measured by the number of comments, tags, and shares between accounts. Less frequent users will simply get a brief “greatest hits” feed with just a few posts that are relative to the factors above.

Use Instagram to share your all-time favorite photos, and aim to foster an intimate audience connection. On this platform, you can share photography with minimal distractions.

The interface is best suited for mobile devices, where graphics take up the majority of the screen.

Here are some features to keep in mind when posting real estate listings to Instagram: 

  1. Explore Feed: Color Welcomes Viewers to Your Listings
  2. Carousels: More Images, More Fun
  3. Link in Bio: Inspire With Your Call-to-Action

1. Explore Feed: Color Welcomes Viewers to Your Listings

Each user on Instagram has an Explore feed. Find yours by tapping the magnifying glass icon at the bottom of your home feed. This feature looks like a digital quilt of posts from other accounts you may be interested in following.

Here, it’s the sunny blue skies or hazy purple at twilight that will lure curious homebuyers to your posts. The professional photographers at HomeJab can take care of the color grading for you with a virtual dusk treatment that highlights the property, and maintains its real-life features.

HomeJab has digital photo processing down to a science, so you’ll receive a package of photos ready for posting. Consistently using professional photography in your real estate listings means you don’t need to worry about getting the filter right.

More ideas for showing up in the Explore feed:

  • Follow and interact with accounts like yours, and the clients you want to attract. Pay attention to the hashtags folks in your niche are using, and cycle through them with your own posts. The Instagram algorithm favors posts that use hashtags relevant to the text in the post
  • Celebrate Social Media Holidays: It’s the best place to make vibrant, thematic posts celebrating social media holidays like #NationalHomeownersDay

2. Carousels: More Images, More Fun

When you post multiple images—up to 10 at once—you can encourage users to thumb through them with the carousel feature.

Seeing a home online is always going to be different than seeing it in person, but convincing people to take that step is vital! You can get creative with the strategy behind using a carousel to inspire action.

One of the most difficult things to do on Instagram is to entice people to interact with you beyond the platform. Imagine seeing the first few images of a stunning virtual tour or an upcoming open house—swiping through a carousel of photos that show just the outside of a beautiful home could be what convinces someone to seek a full walkthrough.

Here are more ways to play up the interactive elements of Carousels:

  • When you make Carousel posts, re-share them in the app with Stories. This is another great way to link your followers directly from their home feed to your profile.
  • If you have a wide-angle photograph that doesn’t quite fit into one Instagram slide alone, split it up into multiple images for one carousel post. The easiest way to do this is by going into your photos and saving the original image to your phone 3 or 4 times. Make a Carousel to progressively show the wide angle photo. Oddly satisfying—right?
  • Add minimal graphics that give details about the listing. The ‘Just Listed’ digital sticker here subtly adds to the impact of the photo. Canva is a free and simple graphic design tool.

3. Link in Bio: Inspire With Your Call-to-Action

If you don’t see the level of engagement that you want from Instagram, consider rewording your messages to ask for it. It can be tough to convince people to navigate away from Instagram because there aren’t many ways to share direct links. That’s why having a consistently updated and relevant link in your Instagram profile—your *link in bio*— message is so important.

If you’re ever worried about the ephemeral nature of social media, you’re not alone. But that investment of time and resources doesn’t have to be wasted just because a home listing goes off the market. From there, it becomes useful for your branding and portfolio as a real estate agent.

That’s why it’s important to—as often as possible—plan and create ‘evergreen’ content in bulk. This kind of content is always going to be relevant to your audience’s needs, and it’s always going to be worth sharing as a part of your brand story.

Good evergreen social media content can include photos from your successful sales, like the example used here. This is an effective way to throw in a personal anecdote, a quote, or experience that represents your philosophy on the industry.

Here are more ways to make the most of your bio link:

  • You can make the bio link more dynamic with other free services like Linktree. This is an effective way to link relevant new listings, news and market data, links to your contact information, and your other social media profiles.
  • Or, skip the separate link service, and routinely update the link in your bio with a limited-time feature. Of course, this means planning out the details behind posting and removing a link when it’s time, but it’s one way of pressing the urgency of clicking the link to a limited-time offer, like an event page for an open house.

These are just a few of the features on Instagram that naturally attract high-value homebuyers and sellers seeking representation. You can use Instagram to help others envision what a dream home looks like.

Remember: Time + Consistency = Success

How long will it take to be successful with Facebook and Instagram? Your success depends on the quality of posts on your platform, and how closely you tailor a strategy to use it.

Use professional real estate photos consistently to build your following from the ground up, whether you’re revamping an old business profile or starting from zero followers. You will always benefit from learning the ropes of real estate and communication in the online market.

Choose a social media platform, and explore all of the built-in features to make your profile stronger. Over time, you’ll enjoy the free or low-cost marketing opportunities social media brings.

Contact HomeJab for Picture-Perfect Real Estate Listings

At HomeJab, we know that one snapshot can completely change the first impression you make on clients. Social media is a free or low-cost tool you can use to exponentially grow your marketing audience. Hardly anything compares to the reach and convenience of a strong social media presence.

Our team will set you up for success in representing buyers and sellers by raising the bar for professionalism in real estate. Contact HomeJab to learn more about what captivates serious homebuyers who are searching for that picture-perfect home.

HomeJabWin Clients With Real Estate Photography and These 6 Features on Facebook and Instagram

5 Trending Features You Should Highlight While Selling Your Home

The home buying process and the real estate market alike have seen some major transformations in light of the recent pandemic. Buyers, sellers, and real estate agents have had to make adjustments to their traditional methods in order to abide by health guidelines and successfully carry out transactions. But most importantly, these dynamic times have changed what people prioritize in a potential home. Big city dwellers are migrating to suburban areas and mass numbers of people are working from home. For those selling their homes, it’s time to think about some of the trending features that will reel in prospective buyers. For real estate agents,  how can you highlight those characteristics in photos and on a real estate search platform for an efficient home sale?

Outdoor space

As individuals spend more time at home, whether they’re working or simply practicing caution, outdoor spaces designed for leisure have become increasingly valuable to buyers. Well kept backyards with patio space where people can safely and comfortably gather are a necessity for many searching for a home. In fact, 87% of buyers desire a patio in a new home in 2021. Staging outdoor furniture, grills, and decor on patios amongst a carefully groomed landscape can emphasize the gathering capabilities of the home, and appeal to a larger number of buyers looking for a house for sale.

Laundry room

Did you know that a laundry room is included in 91% of house hunters’ dream homes? A designated space for your washer, dryer, and all your family’s dirty laundry is extremely important to the majority of buyers. Sellers who have this feature should keep it clean and tidy, poised with organizational baskets and bins, and highlight any devices like ironing boards. For those homes lacking an allotted laundry room, agents and sellers can work together to feature a multi-purpose space like an extra bedroom or a section of the basement that can function as a laundry room, a craft room, or a home office all in one.

Eco-friendly attributes

89% of buyers also look for energy efficiency throughout the house hunt. Whether that means solar panels on the roof, a smart thermostat that controls energy and power usage, or eco-conscious kitchen appliances with an ENERGY STAR label, any of these environmentally-friendly characteristics need to be a focal point while staging and photographing. Install and display LED lights and point out any sustainable gardening space as well in order to attract the number of buyers who are keeping their carbon footprint at the forefront of their minds.


Home office

With so many working from home over the past year or so, it has become a dominating factor for those choosing a career and choosing a future home. Plus, with the separation of work and regular life being so difficult to achieve while working from home, a designated workspace has become extremely critical for remote employees. The ideal home office has ample natural lighting, is secluded from other high-traffic areas of the home, provides the foundation for organization, and is suitable for virtual meetings. While putting the finishing touches on a staged home, be sure that a buyer can see the potential of an at-home workspace both in photos and in person.

Hardwood floors

Many older homes have hardwood flooring, but they aren’t in particularly great shape. However, hardwoods are seen as a treasure to buyers. They’re durable for families with young children or pets and they provide a blank slate in terms of interior design. Before selling a home, getting hardwoods refinished can be instrumental. Though it is an added expense, sellers can often recoup all or more of what they paid to revamp the floors when they sell the home. When showing a home, be sure that the floors are properly refinished and clean. Keep in mind, too, that it’s most beneficial to refinish as close as possible to the time you sell the home in order to decrease the chances of them getting damaged before the session with the real estate photographer.

Staging and photographing a home is a complex process, which makes hiring a professional real estate photographer so influential. Learn what buyers are looking for, take a good look at your home, and decide how you can poise it best for a quick and easy transaction.

HomeJab5 Trending Features You Should Highlight While Selling Your Home

Why Real Estate Photography Is Important In A Seller’s Market

Real estate photography

It’s a hot seller’s market!

Real estate listings are scarce. Meanwhile, buyers are lining up around the corner, ready to make an offer on their dream homes.

With homes flying off the shelves, real estate agents may be tempted to forego professional real estate photography altogether.

They figure that the home will sell itself.

“I can skip a few steps,” the agent says. “I don’t need photos.”

But just because homes are selling like hotcakes doesn’t mean that agents should ignore a crucial marketing step:

To include high-quality real estate photography in their listings.

To prove our point, below are five solid reasons why real estate photos are super important, even in an aggressive seller’s market.

The Stats

According to, 92% of homebuyers surfed the internet while searching for a home.

Not only that, but a 2017 study by the National Association of Realtors found that among buyers who used the internet to search for homes, 89% thought that clicking through property photos was useful.

Moreover, listings that featured just one photo averaged 70 days on the market compared to the 32-day average of listings with over 20 images.

These stats show that professional real estate photography can help sell homes faster no matter the state of the market — whether it favors the buyer or the seller.

Get More Listings

A listing without professional photos is like a waffle cone without ice cream. One feels incomplete without the other.

So, to set yourself apart from other agents, ensure that your listings are loaded with high-quality real estate photos.

Not only will this bode well for your brand image, but it could also expand your sphere of influence among prospective buyers and help you score more listings!

After all, when sellers research you online (and they will), they’ll expect to see quality media.

If the listing is between you and another agent, you can emerge victorious by making sure that your listings are packed with superb real estate photography.

But don’t stop there: if you really want to sweep the seller off her feet, you can include real estate video content, 3D tours, and exciting aerial drone footage in your listings.

Take that, Other Agent!

real estate photography

Get More Leads

Want to rank higher in Google?

You’ll need to host exclusive, high-quality, and eye-grabbing media that’ll generate more clicks and drive more traffic to your site.

To optimize your presence in Google search results, you’ll also need to apply some SEO best practices.

For starters, edit the image filename so that it’s searchable and SEO-friendly. Be descriptive without going overboard.

For example, instead of a filename titled “IMG_001.jpg,” try “2-story-townhouse-Boise-Idaho,” if that’s what you’re going for.

The latter has a nice (clickable) ring to it, don’t you think?

Also, make sure that your Alt Tags are optimized for SEO so that the image can define itself to web crawlers and appear more relevant against search queries:

Classic townhouse with modern gourmet kitchen Boise Idaho.

Lastly, why spend money on paid social and Google Ads when you can generate organic traffic using impeccable real estate photos that convert leads into customers?

Virtual Open Houses

In today’s tech-driven world, hosting a virtual open house, or offering 3D real estate tours, can help sell the property even faster.

Better yet, a virtual tour can take the legwork out of showing the property in person, especially when a potential buyer sends you a last-minute request to view it.

Thus, the advent of the virtual tour allows you to work more efficiently.

For example, you can send the prospective homebuyer a link to the tour to sustain their interest in the property while sorting out your schedule behind the scenes.

What’s more, some sellers may not be comfortable with the thought of others visiting their homes post-pandemic, which is why a virtual tour comes in extra handy.

At HomeJab, our virtual tour services can offer seamless 3D real estate experiences for your customers.

real estate photo

Homeowners Deserve The Best

When asked why he hustled on plays that had little effect on a game’s outcome or on his team’s standing, baseball legend Joe DiMaggio said, “Because there’s always some kid who may be seeing me for the first time…

“I owe him my best.”

At HomeJab, we believe that homeowners also deserve the best, no matter the size of their homes.

Although a lower-end home might be a small deal for the agent, it’s nonetheless a big financial investment for the homeowner.

Therefore, it deserves as much energy and hard work as one would pour into a higher-end home.

And there you have it — five solid reasons why professional real estate photography matters in a seller’s market.

Ready to schedule your shoot?

HomeJabWhy Real Estate Photography Is Important In A Seller’s Market

Top Finishing Touches Agents Should Make Before Listing

real estate photography

The days and hours leading up to listing your client’s home are crucial. From making sure the home is both photo-ready and walk-through ready, to sprucing up the landscape and any other aesthetic features, you’re sure to feel that your job is never done as a real estate professional.

If you’ve got a lot on your plate and you want to simplify the process of preparing to put your client’s home on the market, we’ve put together a list of a few crucial finishing touches you should make before putting your listing on the market.

Give The Interior One Final Clean-Up

Prior to listing, it is up to the homeowner to handle the deep cleaning of the entire home, either by hiring a professional cleaning service to do the heavy lifting or doing it themselves. However, you may find that a bit of dust has collected, or maybe there’s a spot on a countertop or other surface that needs a quick wipe-down, or even an area of the floor that could use a quick sweep before listing the home for buyers to view.

If you’re in a pinch and need to get those remaining messes cleaned up quickly, simply get the necessary products delivered from a household items store within minutes. This way, while you’re busy giving the home a final walk through and moving furniture into place for the best staging placement, those last-minute supplies will be on the way to the client’s home. You can easily multitask and perfect the home in the final moments before making the listing public.

Living Room

Make Final Tweaks To Home Staging

Once the home is in its cleanest state, take a walk through to ensure that the staging of the furniture and the decor is perfect. Maybe you realize there’s a piece of furniture placed in front of a window, which blocks the appeal of the fixture. Now is the time to move that furniture elsewhere in the space to really highlight valuable home features like updated, energy-efficient windows and real hardwood floors.

As you well-know, the goal of staging a home is to make the details of the space look their most appealing, while also displaying the potential of the home. Creating a space that feels like a home makes it easier for buyers to envision themselves living there, and in turn, they may be more likely to put in an offer.

Have Professional Photos Taken

Photos of the property you are trying to sell are a potential buyers’ first look into what could be their new home. It only makes sense that if you want to attract as many interested buyers as possible, you should invest in high-quality, professional real estate photography to capture your listing from all the best angles. From highlighting a room’s best features to an aerial view of the home’s exterior, real estate photography can help capture the home in a way no other photography could.

Not only do you save additional time by not having to take the photos yourself, you can rest assured that the property you’re selling will look its best and it’s most appealing features will be highlighted. When the photos are done well, they are enough to sell the home for you.

Getting a home ready to put on the market is no easy feat. As a real estate agent, it’s your job to show your client’s home in its best light. When in doubt, an exceptionally clean space with all of the best features on display will help you attract interested buyers and sell your client’s home quickly.

HomeJabTop Finishing Touches Agents Should Make Before Listing

A Review of the Zillow 3D App

Recently, one of HomeJab’s real estate photographers had an eye-opening experience using the Zillow 3D app.

The events that unfolded during the photographer’s interactions with the app and Zillow’s customer support team led to this review.

From lack of content control to flaws with the 3D view, read on to determine whether or not the Zillow 3D app is best for your real estate business needs.

Source Files Are Not Yours 

Last week, we held a photoshoot in Olympia, WA, near Zillow’s headquarters in Seattle.

The photographer accidentally used the Zillow 3D app to capture 360 images instead of using the app that the customer requested.

Upon realizing his mistake, the photographer contacted Zillow asking for the 360 files (these aren’t saved to the camera when using Zillow’s 3D app.) He wanted to use the files on another software platform.

But Zillow denied his request, refusing to send him the source files.

As a result, we had to reschedule the photoshoot, and the photographer then had to drive an extra 100 miles out of his way.

3D Virtual Tour

Content Control

Because Zillow feeds off of content to survive, they’ll want to control it every time an agent uses their 3D app.

Therefore, while using the Zillow 3D app, the real estate agent or photographer should know that there’s a point of no return:

Once files are sent to Zillow, whether accidentally or not, Zillow owns them.

What’s more, Zillow has primed their website to be the only place where content submitted to them can be viewed.

As a real estate agent or photographer, surrendering control of your content can be detrimental to your business.

For instance, to gain a better sense of the agent’s listings portfolio, customers might want to browse the agent’s transaction history, real estate photos, virtual tours, etc.

If these are not readily available on the agent’s website, the customer might want to browse elsewhere.

3D Flaws

Allow us to point out that “Zillow 3D” is a misnomer. That’s to say, there’s no 3D view (whoops!)

Indeed, no 3D models will see the light of day from Zillow’s app.

Instead, Zillow 3D organizes panoramic images into a “virtual tour.”

On a different note, Zillow’s newest iBuyer platform, “Zillow Offers,” is yet another service that claims ownership of your content.

And by marketing directly to the consumer, Zillow Offers positions itself more like a competitor than a support system.

That said, at HomeJab we agree that’s there’s nothing wrong with publishing the basic listing data on Zillow through MLS.

But if buyers wish to access an agent’s virtual tour, which is critical these days when time is money, then they should be able to access it on the listing agent’s website.

This is why it’s crucial to keep exclusive control of your content rather than handing it over to Zillow 3D or other top competitors in the business.

A Solution To The iBuyer Problem

Despite these bad tidings, there’s a practical solution to the Zillow 3D app and the larger iBuyer problem:

You should use a platform of independent content creators where you, the real estate agent and business professional, keep exclusive ownership and control over your content.

Out of the myriad virtual tour providers out there, many offer free software and hosting services (emphasis on the word “FREE.”)

At HomeJab, our customers hire (and trust) us to capture the images and produce a seamless 3D real estate tour.

When all’s said and done, every single file belongs to the listing agent. The agent can then download the individual source files and use them on any other software platform of their choosing.

Not only that, but the agent can control where the tour is hosted and viewed, which, in turn, will maximize their leads!

Last but not least, there’s free lifetime hosting to boot! (Check out our FAQs section for more on our services.)

Growing your business freely and exponentially while thwarting Big Tech’s hostile takeover of the real estate industry means that you’ll have to keep outwitting Zillow 3D and other iBuyer models that aren’t keeping your best interests at heart.

This might seem like a great feat to accomplish, but fret not — HomeJab’s got you covered!

HomeJabA Review of the Zillow 3D App

5 Reasons Why Agents Should Avoid Using Matterport

3d real estate virtual tour

The reasons to avoid using Matterport’s 3D real estate tours are quite compelling, from unreasonable hosting fees and tedious navigation to average reviews and lack of content control.

At HomeJab, we’ve analyzed the user experience with Matterport and would like to share our objective review.

You’ll soon find out that, to make the most of their real estate practice, there are at least five solid reasons why agents should avoid using Matterport altogether.

Avoid Monthly Hosting Fees

Did you know that the average 360 file (jpg) is only ~5mb, which means that the cost to host a virtual tour is practically… nothing?

This basic truth begs the question: Why is Matterport charging ongoing, monthly hosting fees to keep your 3D real estate tours active?

Turns out, charging hundreds of dollars for something that costs pennies, is a pretty good business model for Matterport.  But, it’s not good for real estate agents.

At HomeJab, we believe that hosting 3D virtual tours should be free, especially when server costs are minimal. After our customers pay a one-time processing fee, hosting is free. Forever. (Yay!)

Also, paying another company to advertise your own listings is like buying milk when you’ve got a perfectly good cow in the barn: it just doesn’t make sense!

To add insult to injury, Matterport owns the files on their servers, which means that they control everything.

Worse still is that to avoid ongoing monthly fees, Matterport tours need to be archived or unpublished after the property’s sold. 

This is counterproductive for the agent who’s looking to maximize their lead generation. One way to do this is to keep their content (ie. listings, photos, 3D real estate tours, etc.) live on their website. That way, prospects can search and view previous listings, but also gain a better understanding of the agent’s portfolio.

Avoid Tedious Tours

Virtual tours should be seamless and effortless. They should also solve your pain points rather than exacerbate them.

That’s to say, you should be able to glide quickly through a 3D real estate tour. What’s more, you shouldn’t have to constantly click just to get from one room to the other.

But that’s the thing — to create their model, Matterport scans have to be taken every four feet.

As a result, Matterport tours are long and tedious — the user finds herself clicking to kingdom come just to navigate through a space that should be easy to explore.

It makes you wonder, what gives? You should be able to virtually navigate a 3D real estate tour without feeling like you’re sending morse code.

And this is just the desktop navigation part. On smaller mobile screens, Matterport’s virtual tours provide for an even more awkward and aggravating experience.

Avoid Average Quality

The savvy real estate agent understands the value of high-quality virtual tours to represent their listings.

They know that when it comes to real estate photography, an impeccable virtual experience can be the difference between a quick sale and a home that stays on the market for more than thirty days (gulp!)

More to the point, Matterport brands itself as the highest quality 3D tour in town, but actual reviews from professional real estate photographers beg to differ: they come back as average, with a rating score of 7 out of 10.

Not only that, four software companies rank higher based on price, features, ease of use, interface and graphics, photo playback, and end result.

Avoid Lack Of Flexibility

In our previous article, “How to Beat Zillow, Opendoor and Win More Listings!”,  we discussed the importance of keeping exclusive control over your content.


Well, the answer’s simple: you own your content. Therefore, you should own the right to modify it as you see fit.

With Matterport, once the image is sent to its cloud software, you might as well kiss your photo-editing privileges goodbye, because once this happens, the opportunity to adjust, edit or correct any issues from the shoot gets eliminated.

And worse yet, you can’t even add new images once it’s in their cloud.

This means that you can’t add virtual staging. You can’t remove objects left behind by the homeowner. You can’t even remove the gray clouds above the home, for example, and edit in a clear blue sky.

Indeed, Matterport’s system is cloudy with a chance of 100% no flexibility. You should move to brighter skies. (PS. Thank you for indulging our “cloud” metaphor.)

Avoid Lack Of Control

For companies like Zillow and Matterport to remain competitive, they must keep subverting your basic rights as a consumer: to control the data you wish to access, or the data you submit to them.

This is exactly what Silicon Valley wants: the more data a technocrat owns and controls, the more the consumer will have to go through them to access it, and the more shots they get to call.

That said, do you really think that these corporations are keeping your best interests at heart?

At the end of the day, these are public corporations looking out for themselves, raising millions of dollars to control the real estate industry.

You know who should also be looking out for themselves?

You: the agent; the consumer; the rightful owner of the content that you create.

In other words, Big Tech isn’t a good thing for the independent agent and entrepreneur who wishes to grow their business unencumbered by Silicon Valley technocrats.

As an independent agent, you’ll need to keep a good head on your shoulders and avoid falling for iBuyer traps and the Matterport business model.

Otherwise, you might end up losing a great chunk of your “independence.”

HomeJab5 Reasons Why Agents Should Avoid Using Matterport