How To Prep Your Home for a Photo Shoot

At HomeJab, we’ve prepared a comprehensive guide to get your home camera-ready and one step closer to selling!

In this article, we cover three key sections to the home prep process — Exterior Shots, Interior Shots & Virtual Staging — and it’s all you’ll ever need to prepare your home before your real estate photographer’s scheduled to arrive.

How To Prep Your Home Exterior

Ever heard of the phrase, “it’s not about what’s on the outside but what’s on the inside that counts?”

Yeah. No.

When it comes to real estate photography, the outside counts just as much as the inside.

And with the bulk of your life taking place indoors, it’s no wonder that a home’s exterior is often overlooked during the prep process.

That said, below are 5 areas to consider when prepping the exterior sections of your home. Keep in mind that an impeccable exterior can help your property score a great first impression! 

1. Yards & Landscaping

A well-groomed front yard, ideally with some flowers and plants that pop, can certainly set the mood for the rest of the home-viewing experience.

What’s more, a home’s exterior and front lawn are usually the featured image in show sheets, so you’ll want to make sure that the outside sections of your home are as photogenic as possible, starting with your grass.

Grass should be trimmed uniformly for a clean and consistent look. There should be no unruly patches of grass or overgrown shrubs that distract from a uniform look. On the other hand, if your front lawn is comprised of Astroturf or synthetic grass, be sure to spot-clean any stains that may have set into the grass over time.

2. Pathways & Driveways

Are there tire streaks on the driveway leading up to the garage? Are there trash and recycling bins lined up against the curb waiting to be collected by the utility company? Are there any other obstructions that might further distract from the main focus of the image (ie. your home?)

When it comes to real estate photography, these are important questions to consider! So make sure that these areas are unobstructed before the photographer arrives.

And lastly, we know that you’re super proud of your sweet ride, whether it’s a ‘95 Corolla or a ‘21 Maserati, but homebuyers aren’t very keen on viewing pictures of your car (so maybe save that for “Car and Driver” Mag?)

3. Unsightly Elements

Piggybacking off Step #2, you should check for unsightly elements that could derail your real estate photography efforts, such as tricycles parked on freshly mowed lawns, water hoses coiled over rusty pipes, and stray garden shovels staked into the soil.

Seriously, not even the adorable child swing hanging from a branch of your olive tree is safe.

In real estate photography, less is certainly more.

4. Windows & Doors

If you’re already prepping the front and back exteriors of your home, we’d like you to take a moment and glance at each exterior section. 

(Go ahead. We’ll wait.)

Alright, so now that you’re back, may we ask, Where did your eye go? What exactly did you see?

A basic interior design trick is to design around a conversation piece in every room. This conversation piece could be a blush wingback chair or an exquisite marble top coffee table that your eye will be immediately drawn to. And then, as you survey the rest of the area, everything else centered around the design will sort of just make sense.

You can apply the same technique to your home exterior and really up the ante in your real estate photography game.

For example, you might not know the house number for your neighbor down the street, but you know that her door is painted in a “school bus yellow” that you can’t help but notice as you drive past.

Before you splash a gallon of yellow paint on your front door, ask yourself if there could be a “conversation piece” to your home exterior that your real estate photographer can capture during the photo shoot. This should be something eye-grabbing, such as an ornate door knocker or a comfy seating area.

At the very least, you should aim to keep your front and back doors clean and presentable. That goes for window panes, too.

5. Outdoor Entertaining

Does your home boast an appealing deck, patio area, or gazebo?

If your home is rich in outdoor amenities, use them!

Good real estate photography showcases exterior areas in your home where the prospective buyer can imagine themselves spending time. This can be a BBQ grill area, swimming pool, or zen garden.

Remember, your goal is to entice the homebuyer to set up a viewing of your property right away, and a flawless photoshoot (highlighting exteriors as much as interiors) is the quickest way to accomplish this.

(For more on Exterior Home Prep, check out this article!)

How To Prep Your Home Interior

At HomeJab, our photographers are instructed not to rearrange items in your home when they arrive to snap pictures. This is why the below 3 steps to prepping your home’s interior are crucial. 

Before we dive in, note that a home is best captured when empty, so no photobombing with your pets and guests in the background, please.

Also, our photographers don’t photoshop items out of the pictures they take free of charge, so if you don’t want that lava lamp on your nightstand to be featured, please do your best to remove it.

1. Declutter

In real estate photography, knickknacks are no bueno, that goes for the spice jars on the kitchen counter and the piles of bills on the dinner table.

To ensure that all interior rooms are camera-ready, please put away all personal care items including laundry bags, toys, pet beds, food, and water bowls. 

It’s also recommended that you remove personal photos, such as framed pictures or photo albums that are otherwise on display.

And lastly, if you care to leave towel linens hanging on rods in the bathroom, opt for colors like white and beige to offer a neutral palette to the viewer.

2. Lighting

Light is an important element to consider when prepping your home for the real estate photographer.

Make sure that all light bulbs are working properly and that they’re switched on. 

Also, leaving all doors open in each room can help brighten up your spaces even more and aid the real estate photographer in capturing more depth to your spaces.

3. Cleanliness

To prepare for the perfect interior shots, your home should be sparkly clean and uber tidy.

To that end, ensure that all beds are neatly made, vacuum and clean all carpets and rugs, empty out all sinks, showers and bathtubs, lower all toilet seats, wipe all counters, surfaces and mirrors, and put away all waste bins.

We can’t stress enough that when it comes to real estate photography, visual details matter, which is why you should strive to conceal electric wires (if possible) and to arrange furniture items in an aesthetically pleasing way.

For instance, you can fluff up the pillows on your couch and arrange them through color coordination.

(To access HomeJab’s bulleted Prep List, click here!)

How To Prep For Virtual Staging

But what if there’s nothing inside of your home to prep? Not a single chair, table, or desk to sit at?

Worst of all, what if the items in your home aren’t photogenic at all? What if they’re bonafide eyesores like that jungle-themed wallpaper in the bathroom or the red leather sofa in the living room?

At HomeJab, we can agree that, for the most part, beauty is in the eye of the beholder.

But when it comes to real estate photography, you’ll want to err on the side of caution, and that includes subduing loud, jarring elements by replacing them with warm, neutral colors.

The good news is that our virtual staging services can either fill in those empty spaces or remove unsightly items from the picture, swapping them out for modern furniture and decor instead!

When planning a virtually staged home, be mindful of best practices and rules to avoid misrepresenting your property.

Some MLSs think that virtual staging presents an ethical issue based on misrepresentation, which is why there should be a disclaimer in your listing stating that your home is virtually staged. If so, the disclaimer should note that items depicted in the room are meant to help the prospective homebuyer envision what the home can look like and not what it actually looks like at the time the pictures were taken.

We also recommend including pictures in your listing showing the current state of the room. This way you can help clear any confusion or misrepresentations on your listing.

Finally, don’t let the photoshoot prep process overwhelm you! At HomeJab, we make it incredibly easy to start with your best foot forward. Just follow this guide and book your real estate photographer when your home’s ready for its closeup!

HomeJabHow To Prep Your Home for a Photo Shoot

4 Reasons Why Waiting On Your Real Estate Photographer Is A Bad Idea

real estate photographer

Is waiting on your real estate photographer’s schedule keeping you from growing your business?

At HomeJab, we’d like to help you prevent this tragedy!

Below are four definitive reasons why waiting on your real estate photographer is a bad idea, and why booking with us can help you win more listings and sell more homes on the fly.

1. Efficiency

With so many business directives to check off their list, from generating leads to closing deals, the busy real estate agent simply can’t afford to be at the whim of a photographer’s schedule.

In fact, it’s quite the opposite: their day needs to be less stressful, better managed, and more productive.

So, rather than wait for your go-to photographer to reply to your texts, emails, and even social media DMs, why not skip these time-consuming attempts at communication and schedule a professional real estate photographer with HomeJab in no time?

real estate photographer

2. Time Is Money

When it comes to running the gamut of a successful real estate business, speed is the name of the game. Period.

A savvy real estate agent understands this wholeheartedly, which is why the faster you list your property, the faster you can say, “cha-ching!” on your way to the bank.

What’s more, booking your real estate photographer with HomeJab can keep you ahead of the curve by outsmarting ibuyers like Zillow and Opendoor, who are aggressively pitching homeowners with a quick close.

3. Flexibility

Let’s be honest: your go-to real estate photographer also moonlights at weddings, snapping pics of happy brides and grooms, amirite?

Look, there’s nothing wrong with that, but you’ll want a reliable service that offers you complete flexibility when it comes to hiring a real estate photographer.

Not only that, there’s the homeowner’s schedule to consider, too. Between virtual Zoom meetings, kids’ playdates, and other home engagements, you’ll need to hash out scheduling details with the homeowner accordingly and ensure that photo shoots are timed precisely. 

This is where HomeJab’s on-demand scheduling comes in handy.

By booking with us, you can make sure that your professional real estate photographer arrives at the optimal time, to a tidy, picture-perfect home. Our scheduling process is so flexible, you can even book around the landscaper’s schedule and show off that awesome curb appeal!

real estate photographer

4. Win More Listings

Imagine speaking with a prospective seller. They’re looking to work with a dedicated agent who can list their home and sell it yesterday.

Now, imagine telling that seller that you have the wherewithal to schedule a professional real estate photographer to snap exquisite photos of their home as soon as tomorrow!

That’s the beauty of HomeJab: we provide a swift solution to a pain point that simply can’t wait.  

Besides scoring some major brownie points by impressing the seller with your speed, once you’re able to schedule photos right away, the homeowner’s committing to working with you. 

Boom! You’ve just won another listing, and all you had to do was use HomeJab to connect with and schedule a professional real estate photographer within 24 hours.

By the way, this makes us the fastest and most efficient media production service in the real estate industry, but who’s bragging?

(To view our amazing portfolio of impeccable real estate photography, click here!)

HomeJab4 Reasons Why Waiting On Your Real Estate Photographer Is A Bad Idea

How to Beat Zillow, Opendoor and Win More Listings!

At HomeJab, we believe in impeccable real estate photography to optimize your listings and generate more qualified leads.

When looking for a new home, buyers will seek out the highest quality visuals available to them. 

In this article, we’ll show you how to beat Zillow, Opendoor, and other iBuyer models by controlling your exclusive content, speeding to the market, and setting up virtual open houses.

Control Exclusive Content

Rather than handing your IP to Silicon Valley on a platter, or entangling yourself in Zillow’s 3D app and Matterport — two platforms that won’t let you access source files — you should opt for the exclusive control of your content.

Listing videos, virtual tours, and drone footage are surefire ways to engage viewers and generate more interest for your listings.  And HomeJab’s real estate photography services can help you achieve these goals!

Virtual twilight real estate photo

You can also showcase your listings with high-quality, value-add neighborhood guides in both video and blog format. Use this opportunity to introduce yourself to prospective buyers and convey your unique personality and brand.

What’s more, web crawlers love to index sites that feature exclusive, quality content. In other words, owning and controlling your listing media will help you outrank Opendoor and Zillow for local keywords. 

With exclusive content under your control, who knows? You could even start a bidding war for your listing, something that the iBuyer model, for example, simply can’t offer.

Speed to the Market

Speaking of the iBuyer model, although this can be an attractive option for buyers who are looking to close fast on their homes (averaging 2-3 days from the offer date), this model won’t yield a higher sales price because of its AVM (automated valuation model) algorithm.

To beat the iBuyer model, you must act swiftly once you have an exclusive agreement to sell from a new client.  If you can list the home right away and generate offers within days, the appeal of the iBuyer gets severely diminished. 

One of the next few steps will be to get your real estate photography game on, and HomeJab’s arsenal of top real estate photographers can deliver on-demand high-quality photos, videos, and aerial shots to optimize your listing within 24 hours. 

real estate 3D virtual tour

Virtual Open Houses

Another way to beat Zillow, Opendoor, and win more listings is to offer the buyer a glimpse of their dream home before inviting them for a tour.

With virtual access to homes and floor plans on the rise, you’ll want to remain ahead of the competition by optimizing your listings to include these, and ensure that your real estate photography efforts are second to none. This will also show off your real estate chops by positioning yourself as a formidable player in the field. 

HomeJab’s 3D virtual tours will capture your customer’s imagination and engage their interest by offering an effective, affordable, and high-quality virtual experience.

Virtual tours can also cut down on foot traffic through the home, sparing the homeowner from “window shoppers,” and procuring more qualified traffic through the front door.

real estate photography by HomeJab

Furthermore, keeping open houses virtual will lead to more competition among buyers and drive up prices with minimal aggravation for the seller. In today’s growing remote environment, video conferencing technology also allows for shared and streamlined virtual tour viewings.

Finally, exquisite real estate photography is a must-have in all three areas above. At HomeJab, we’ll make sure that you put your best foot forward when it comes to optimizing your real estate listings and elevating your game to brand new heights.

HomeJabHow to Beat Zillow, Opendoor and Win More Listings!

Staging the Exterior of Your Home for Real Estate Photography

exterior

As you prepare to sell your home, there is bound to be plenty of last-minute worries running through your head:

Did I get rid of everything from that room?

Is the kitchen as clean as it could be?

Do I need to stage?

However, it’s completely normal to become so preoccupied with concerns about the inside of your home that you neglect the outside. The exterior of your home including the yard, paintwork, and driveway are just as important when making sure your home gives a strong impression. In fact, since the exterior is first seen by potential buyers, it might be even more important than how you have presented the inside.

Some steps to take before photography

We know how tempting it is get a real estate photographer there right away to start snapping, but there is a basic checklist you should follow before beginning to take photos of your home. 

Ensure your green spaces are looking neat.

Your grass should be freshly mowed for a clean look. If not, ensure that it isn’t overgrown at the very least. Similarly, trees and shrubs should be non-intrusive and trimmed down for aesthetic purposes.

Consider your pathways and driveways.

Are they clear of any potential obstacles? Make sure that any leaves, sticks, or other unsightly objects have been cleared. Your footpaths should always make for a smooth walk. Another tip is to relocate your garbage cans to your garage while you take photos – nobody wants to look at garbage cans when considering a home! Lastly, before photos of the exterior are taken move your car out of the way. Your car can be a distraction in the photos and potentially cover-up some of your curb appeal. 

Exterior

Do all of your flowerbeds look their best?

A flowerbed should only ever be photographed containing blooming plants or covered in fresh mulch. You want to avoid taking photos of flowerbeds covered in dead plants, gardening equipment, or other debris. A layer of fresh mulch can work wonders in the winter when your flowerbed might be looking bare.

Conceal unsightly elements of your yard.

Sometimes, these things are fairly easy to hide. Be it toys that belong to your kids or dog, a stray garden shovel, or some laundry pegs, they can simply be removed from your grass. However, if you have an unsightly air conditioning unit, this would be tougher to conceal. You might be able to use shrubbery or a potted plant to your advantage here.

Showcase your outdoor living area

If your home boasts a comfortable decking or patio area, it is a great idea to spend some time capturing its essence through photography. Ask your photographer to show off the outdoor living area in its best light especially if you have luxuries such as a nice seating area, barbecue, or swimming pool.  

Seating Area

Consider your doors and windows

A photo of your front door can be an intriguing one. If you list this image first, it can build excitement about what lays behind the door. However, do note that this tactic only works if your front door is clean, well-presented, and any panes of glass are thoroughly washed. Consider adding a welcome mat or other pieces of porch furniture to really make the front of your home look appealing. Creating a sense of warmth through your external photography is key to getting potential buyers onside. 

For more exterior tips as well as interior ones, check out our Prep List!

Jack Vale is a writer for Scaffold Store, a scaffolding manufacturer and retailer.

HomeJabStaging the Exterior of Your Home for Real Estate Photography

5 Important Tips for Real Estate Photographers

Dining Room

It wasn’t that long ago that the only photos a prospective real estate client might see were a handful of small, often indistinct, snaps on a hard paper copy of a listing. Today the internet is full of agent specific sites, like Zillow, where buyers can see numerous shots of a listing. And because they have the ability to really zoom in on details, it’s more important than ever that real estate listings have high quality real estate photography to entice potential clients to look further.

RIS Media reports that homes with only one photograph average 70 days on the market while those with 20 or more photos average only 32 days. They also found that homes using high quality photography sell 32% faster and for houses above $200,000 those high quality photos can increase the selling price of a home.

Foyer

Real estate agents can certainly take photographs on their phone, but one of the biggest mistakes agents make is in not hiring a professional to take the highest quality photos to represent a listing. This not only saves the agent time they could be spending developing listings or showing houses, but the money spent on training and equipment that taking quality photos would cost.

Whether you’re an agent trying to develop your photographic eye, or a professional real estate photographer honing your skills, there are some basic mistakes you can avoid that will cost listings to lag.

 

  1. Light it right: most professionals suggest that you maximize natural lighting by opening all shades and turning off artificial lighting. Different types of lighting create different hues of color that make a photo look uneven. Professionals can use photo editing to correct lighting and often have the filters necessary to help reduce variances in warmth, but ambient lighting in combination with proper use of flash can often do the trick. Try using no flash at first, but if dark corners remain, use a flash that is aimed at a wall or ceiling as reflected light creates a more natural diffusion.
  2. Be prepared: the most important part of photo preparation is to let homeowners know in advance how they should prepare the property for photos. Having a prepared list you can offer with tips on how to ready the property will help both you and the homeowner. You can suggest making all beds, opening all blinds, clearing clutter, cleaning floors, etc. You, too, should come prepared with a standard shot list to go over with the client.
  3. Use the right lens: Wider shots are usually better when it comes to bedrooms and living areas, but you can go too wide. Fish eye lenses tend to create distortions that are difficult to correct with editing software and make the final image less appealing. Professionals recommend a maximum 10mm lens with a cropped sensor camera or 16mm if you’re using a full sensor camera.
  4. Keep lines straight: Horizontal and vertical lines that are skewed create odd imbalances in photos. One way to avoid this is to be sure that your camera is perfectly level when you take the shot. This can be facilitated by a tripod or other stand. Consider, as you’re framing the shot, whether there are lines off the horizontal and vertical marks that might skew the balance of your composition. You can use editing programs to correct lines after the fact if you have the necessary skills.
  5. Maximize your process: Most clients are looking for clear professional photos rather than artwork, so if you edit photos don’t waste time on each individual photograph. Save editing settings that can be applied to batches of photos to save yourself time. And while you’re at it, be sure you know platform requirements before you start shooting. If a site wants 15 photos, you don’t want to have to go back to get the ones you missed. Finally, ask for feedback from your client, both on quality and process. The more you consider their needs the more satisfied they and future clients will be.
These simple practices can help you get those stunning photos that make houses sell faster and for more money. So whether you’re an agent or a professional, spending a little time developing your process can help you avoid mistakes that cost!

Ivan Young is a writer for Bauhaus 2 Your House, a designer furniture retailer.
HomeJab5 Important Tips for Real Estate Photographers

3 Problems and Solutions Trending in the New Housing Market

Are you worried about lead generation in the new housing market? Real estate agents can prepare for the new normal by understanding the preferences of potential buyers and their perspectives amid the pandemic.

At the start of the Coronavirus pandemic, the turn to remote-first work and stay-at-home orders made some homeowners, buyers, and real estate professionals apprehensive about the future of the housing market. However, according to CoreLogic, recent data shows that not only are home prices steadily increasing, home ownership is on the rise for opportunistic buyers.

Use the following list of problems and solutions we are seeing in the current housing market to learn how you can get more real estate leads now, and into the foreseeable future.

Problem #1: You are renting intellectual property.

When you can help potential buyers visualize a new home, you are doing a lot more than providing a straightforward look at a property. Buyers want a look at their potential future from an individualized point of view. One of the easiest ways to accomplish this is with virtual tours and professional real estate photography to highlight the unique features of each property you want to sell.

With this in mind, real estate photography reveals itself as more of an art form than a bare necessity. Unfortunately, when you work with real estate software companies like Matterport, you pay the artisanal real estate photography price, without most of the benefits. Real estate agents accrue hosting fees, without ownership of media content. Companies like Matterport keep a tight grip on virtual tour hosting, with restrictive and limited copyright.

Solution #1: Take ownership of your content by working with media producers with flexible contracts.

You’ll save money and stay in charge of your listings. Do not hand over your listing to Silicon Valley. Files from HomeJab’s 360 cameras are common JPEG files that you can download and control, unlike with those of Matterport. 

Most people who enlisted the help of a real estate agent—87% of sellers in 2019— used a Multiple Listing Service (MLS) website for listing their homes. It’s true that MLS photo rules were changed to mitigate “frivolous and expensive copyright infringement lawsuits,” but the team at HomeJab would like to ease the burden further by transferring all content rights to you with a flexible contract.

Our team can help you make real estate 3D virtual tours with 360 cameras and open source code for virtual tour and floor plan creation that is just as persuasive as Matterport. Here’s a look at how content ownership benefits you:

  • You can host photos on your own terms.
  • You will save money, while retaining and maximizing the value of your listing.
  • You can tailor individual listings that speak to potential buyers in a way that limited restriction listings cannot.

Problem #2: You are going nowhere fast with only using virtual tours.

Virtual tours are an important component of the online real estate industry, but the effectiveness of virtual tours depends on a good multimedia presentation strategy. Your content should be optimized for mobile and tablet devices too—not just computers—73 percent of all buyers seek information about properties from a mobile or tablet search, according to the National Association of Realtors.

Solution: Turn lackluster virtual tours into inclusive, virtual experiences.

Consider multimedia formats for your listings, like real estate listing videos and real estate drone video technology with HomeJab. When you work with HomeJab to create video content, we can increase the wow-factor of your virtual tours. Here’s what we know video can accomplish that still photos cannot do alone:

  • Communicate depth perception and space: A new report from Time says that homeowners are looking to depart from condensed city living, in favor of more open-space residencies. They want to see and feel the impact of space around their new lives.
  • Leave a lasting impression: 35 percent of all buyers in 2019 relied on a real estate agent’s online videos to learn more about a home, according to the National Association of Realtors.

Beyond this year’s pandemic, we are facing a permanent culture shift towards remote work and lifestyles. Consumers are shifting to virtual resources first, and it will stay this way—even after a vaccine. To capture the attention of virtual audiences, you will need to provide content that brings mindless scrolling to a screeching halt.

Problem #3: You don’t offer extra value.

For buyers, navigating massive real estate listings on websites like Zillow, Trulia, and Remax can be overwhelming. If any of these websites have the same content as a broker’s website, the corporate website will often outrank the local agent in real estate search engines.

Solution: Add value to your listings by adapting to future-forward real estate technology.

Extra value for buyers and sellers comes in two forms: Technical, and personal. Use this knowledge as your leg-up in the impending battle between big real estate corporations and independent agents. 

On a technical level, if you send photos to Zillow but maintain ownership of the virtual tour and/or video, then consumers seek out your media first. This maximizes the chances of lead generation and conversion. On a personal level, qualified content generates leads that are a good match for your home listing and your business model. Buyers and sellers want to work with a real estate agent who puts their needs first, while keeping track of the latest technology and trends. 

You can use HomeJab property pages at no extra cost: We offer free leads to listing agents. We don’t sell leads, and we don’t sell advertising. Hosting your files on HomeJab is completely free for the listing agent and the consumer.  If buyers are interested in your listing, leads get automatically forwarded to your inbox.  Our goal is to work with you to produce the content at the highest quality, while turning over all ownership and revenue to you.

Sunset by the Bay

Make Your Real Estate Marketing Recession-Proof

Your business can be more resilient when you act on the likely uncertainty that lies ahead. The pandemic situation continues to unfold, and changes in the economy seem unpredictable. Secure your place in the future economy by anticipating the ups and downs yet to come. 

Understanding how to get real estate leads in an uncertain market simply requires a bit of flexibility. Like all good real estate professionals, you must prepare for the worst, and hope for the best.

HomeJab3 Problems and Solutions Trending in the New Housing Market

5 Ways You Can Sell Real Estate During COVID-19 Safely and Effectively

To sell real estate during the coronavirus pandemic, you need to adapt to the world of virtual real estate. Don’t panic! Your buyers are already tuned into online real estate: Eighty-four percent of home buyers used the internet to search for homes in 2019, according to the National Association of Realtors.

HomeJab can help you list your home on the market and get qualified buyers quickly! Here are 5 insider tips for selling real estate during the coronavirus pandemic:

1. Digitize Your Home Tours With Virtual Showings

Virtual home tours are a perfect example of the possibilities of real estate tech. There are a few different methods for virtual real estate showings you will want to try with social distancing in mind. On your phone or laptop, use telecommunication apps like Zoom, GoToMeeting, and Skype to show your house without risking your health. Use these applications to video chat, experience HomeJab 3D real estate tours together, and more. 

When on a laptop or desktop computer, use screen sharing to personalize virtual walkthroughs. With screen sharing, you can see what the buyer sees from their home computer. Of course, the added benefit to this is that only truly interested buyers will need to physically tour the home, which is a win for social distancing.

2. Sky’s the Limit: Use Aerial Videos to Tour the Neighborhood

More than 40 percent of all home buyers want to see more information about the neighborhood from individual online home listings, according to the National Association of Realtors. Take your tour to the next level with a bird’s-eye view of the house and neighborhood in a convenient HomeJab video package. We know that interior 3D views can be impressive, but they don’t speak to the nuances of the neighborhood and surroundings.

Our real estate drone technology is a safe, stunning, and effortless way to show how the home fits into the big picture of the neighborhood. With HomeJab’s aerial video equipment, we can shoot video footage in high definition, soaring 100 to 400 feet above the property.

3. The Quality of Your Visuals Should Be Good, Not Too Good to Be True

Anyone can use photo editing tricks to make online home listings look better than they actually do, with greener grass and cleaner carpets, but that won’t get you the sale you need. Not only does over-editing lead to mistrust in real estate, it attracts misguided buyers who have high hopes for the too-good-to-be-true listing, not what you are actually showing.

Keep editing minimal by setting up the house for a virtual tour ahead of time, and focus on making the natural features of your property stand out. This is one reason we use HDR photography at HomeJab: It’s a true-to-life take on real estate photography.

4. Physical Inspection Tips: Better Safe Than Sorry

There are some parts of the home buying and selling processes that must be done in person, so this is where you will need to take extra physical precaution. Providing a safe and clean space for home inspectors, appraisers, and photographers is not just a smart precaution— It’s a moral obligation during these unprecedented times! 

Use this list of guidelines from the CDC on cleaning and disinfecting your home before any scheduled assessments, and for any meetings you must handle in person.

5. E-Seal the Deal With Virtual Closings

Internet communication is one size fits most, with the majority of homeowners and potential buyers looking for homes online. Every property listing will be unique, but the majority of documents required for selling homes can be transferred online, from the title, to mortgage documents, and closing agreements. We can even help you safely wire transfer funds to you from your lucky buyer! Physical checks aren’t necessary.

HomeJab Will Help Your Virtual Real Estate Listing Sell

As you can see, so much of the home selling and buying process can easily be done online. Leave your worries behind when you work with HomeJab in the new virtual reality. 

If you are a real estate professional looking to provide virtual showings to your clients, please click button below.

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HomeJab5 Ways You Can Sell Real Estate During COVID-19 Safely and Effectively

How to Post HomeJab Property Pages on Facebook

Twenty percent of online traffic to HomeJab property pages comes from Facebook.   The social media giant is the #1 source of all visitors and is, of course, an essential strategy in real estate marketing.  With these benefits in mind, the HomeJab team has attempted to make the process of posting as easy as possible.  Here is a step-by-step guide on how to post HomeJab property pages to Faceboook.

1. Log in to Facebook

This goes without saying, but the first step is to sign in with the account you want to use to market your property.  If you keep you business separate from your personal account, please make sure you are logged in to your preferred Facebook profile.

2. Open your HomeJab Property Page

Once you are logged in to the correct Facebook account, click your HomeJab property page to open up a new page or tab in your browser.  There are two property pages that HomeJab provides (branded and unbranded) so please be careful to only open the branded page, or the one that shows your agent profile.

3. Click the SHARE IT button

Scroll down to the bottom of the property page and click the ‘Share It’ button under the agent contact form.

Facebook share button

4.  Write your Property Description

After you click the ‘Share It’ button, a pop-up window will appear where you can type in the description of the Facebook post.  It should be up to 140 characters and describe why someone should click on your post.  After you are done typing, click the blue ‘Post to Facebook’ button.

Voila!  That’s one Perfect Facebook Post

After you click the Post to Facebook button, your post will go live on Facebook.  Head back to your profile page on Facebook to check it out.  The featured image that was chosen for your HomeJab property page will automatically be used for the preview image on Facebook, the property address will be used as the post title and your HomeJab property description will be used as the subtitle.

HomeJab property page successfully posted on Facebook

Video Posts on Facebook

Many customers have asked how to post real estate listing videos so that they play directly on Facebook.  To do this, you first need to download the video file.  This can be done inside of your HomeJab account by going to the Order Details page and then the Files tab.  Click to download the video and save the file to your computer.  Once the download is complete, copy and paste the HomeJab property page URL into Facebook as a post.  Then, click the Photo/Video button.

Photo/Video button on Facebook

After you click the Photo/Video button, select the video file from your computer.  You will then be taken to Facebook’s video upload page where you can type in the rest of the post details.  When the file is done uploading, it will automatically get posted to your Facebook profile.

Video tour posted on Facebook

For more information on how to post your HomeJab property page to Facebook, please contact the HomeJab support team.

HomeJabHow to Post HomeJab Property Pages on Facebook

HomeJab to Provide eXp 360 Tours with Professional Photography Services Nationwide

HomeJab EXP 360 tours

Homejab is delighted to announce a new service for eXp 360 Tours which is powered by the popular virtual tour platform EyeSpy360. This new service is set to boost growth for eXp 360 Tours across the U.S. and provide nationwide services for 2D, 3D real estate tours and also aerial photography.

 

The eXp 360 Tours platform can process images from any 360 camera.  This means HomeJab is able to offer its clients the option of choosing between one of the best 360 camera solutions on the market in addition to professional grade digital SLR images which produce the highest quality 360 images available today.

Standard Packages: 360 Photos Produced with 360 Camera

DescriptionPriceOrder Form
30 Professional 2D Photos Only$150 Buy Now
30 Professional 2D Photos + 25 x 360 Photos* $344Buy Now
30 Professional 2D Photos + 25 x 360 Photos* + Aerials$490Buy Now

*Using a professional grade 360 camera.  Pricing includes your eXp 360 Tour $95 fee.  See Example.

Important:  If you require 360 photos please ensure that you have a valid account with eXp 360 Tours before placing an order.  To create an account, please click here and use your eXp Realty email address.

Luxury Packages:  360 Photos Produced with Professional Digital SLR Camera in High-Dynamic-Range (HDR)

DescriptionPriceOrder Form
30 Professional 2D Photos Only$225Buy Now
30 Professional 2D Photos + 25 x 360 Photos**$470Buy Now
30 Professional 2D Photos + 25 x 360 Photos** + Aerials$680Buy Now

**Using a professional digital SLR camera.  Pricing includes your eXp 360 Tour $95 fee.  See Example.

Important:  If you require 360 photos please ensure that you have a valid account with eXp 360 Tours before placing an order.  To create an account, please click here and use your eXp Realty email address.

What’s the difference?

Luxury tours use advanced HDR (High Dynamic Range) techniques that produce the most true-to-life and vibrant colors possible.  During a luxury photo shoot, photographers take an over-exposed photo and an under-exposed photo (light and dark) along with a standard exposure.  These three photos are then merged together into one image that highlights the very best characteristics of each object in the room.  In other words, HDR photography is the most successful way for the camera to show what the human eye naturally sees.

Luxury HDR virtual tours require extra work in both capturing and editing, which results in higher pricing, but the results will speak for themselves.  For those who demand the very best, HDR photography is the only way to go.  For example, the following home was shot using standard single exposure photography and then redone using HDR.  Click the photos to enlarge:

For more information on EyeSpy360, please visit https://www.eyespy360.com/

For questions about scheduling a shoot, please contact HomeJab’s support team.

HomeJabHomeJab to Provide eXp 360 Tours with Professional Photography Services Nationwide

HomeJab Launches Senior Living Real Estate Initiative

senior living

At HomeJab, we picture a future where real estate technology accommodates our elders. We are proud to announce a major initiative, with plans to increase immersive digital media like real estate listing videos, HDR photography, real estate drone videos, and 3D virtual tours in senior living communities.

Other real estate executives we’ve spoken with agree that the digital development for senior living communities is lacking, compared with other markets. The lack of digital resources could be due to the assumption that some older audiences aren’t tech savvy, and don’t need advances in technology. But the data from a recent Pew Research Center analysis is clear: People 60 and older now spend more than half of their daily leisure time in front of screens on TVs, computers, tablets, and other electronic devices.

How HomeJab Will Support The Aging Population

In the United States, 10,000 people turn 65 daily, and the total population of older adults will “more than double over the next several decades,” according to a report published by AARP. There is a massive population of adults, who are living longer, and want to retain independence— especially when it comes to housing.

Tech designers have the shared responsibility of giving older people support for their independence, community integration, and overall well-being. However, tech markets are still behind in accommodating this population adequately. Here is how HomeJab will benefit the senior community at large:

  • Video Walkthroughs: HomeJab offers real estate video walkthroughs that make it simple to explore individual units.
  • Aerial Tours: Real estate drone technology allows us to provide a dynamic, birds-eye view of the neighborhoods surrounding senior living communities.
  • HDR (High Dynamic Range) Photography: HDR real estate photography produces images that are similar to what the human eye sees. They can be used for senior community listings, making it easy to get a realistic first impression.
  • Virtual Reality: Virtual reality is useful for physically experiencing the space and feel of a potential new home. It can ease the burden of going on tours for older people, who may feel discouraged by the number of homes they may tour before making a decision.

This is just the beginning for our strategy to meet the needs of older adults in communities across the United States.

Presenting: HomeJab For Senior Living Communities

This goal for the new decade is simple: Provide digital resources for senior living communities, and meet the future housing needs of seniors. HomeJab will make it easier for older people to find accessible homes in one of our 113 markets in the United States, which all have significant populations of people 65 and older, and will continue to grow.

Take a look at some of the senior living communities we’ve already worked with in Indiana, Tennessee, Connecticut, and New York. We’re already taking the first steps towards creating a new reality for older populations who are seeking new homes. Choosing the right senior living community can be a difficult process for older people and their loved ones, but HomeJab is taking initiative to ease the burden on everyone involved.

HomeJabHomeJab Launches Senior Living Real Estate Initiative