If you are an agent trying to sell a property, you need to find a way to differentiate your listing from the pack and draw in as many online viewers as possible. It is not difficult to do this, but you need a multi-pronged approach to achieve the best results. Hopefully, by following a few simple steps, you can have potential buyers scrambling to bid on your property.
1) Professional photography. After price, the first thing that will grab your viewer’s attention is your online photography and video of your property, but it must be crystal clear, have the proper lighting and entice the viewer to explore further. Today’s advanced photography technology provides the brilliant blue sky, rich green grass and vibrant interior views than were unavailable just a few years ago. Because a home is such a big-ticket item, and because, as they say, you only have one chance to make a good first impression, it’s worth it to hire a professional photographer and videographer to capture your property in its best light. A bit of quick online research underscores how much more success brokers have had when springing for professional photography as part of their listing. In most cases, they report, the relatively small price tag is worth every penny when considering the size of the total sale.
2) Virtual dusk shots. Only about five percent of brokers use virtual dusk shots, which put your property, literally, in an entirely new light. Some brokers call the virtual dusk shot the “money shot,” and “the best-kept secret in the real estate industry”. Research has shown that by including this shot as part of the online portfolio for your property, you can increase click-throughs by as much as 50%. Capturing this shot is not difficult, but you need to use a professional photographer to achieve the right impact; be sure to request this shot if it’s not already included in your package.
3) Aerial photography. Along with virtual dusk shots, there is nothing like aerial photography or videography to portray your property at its finest. Aerial photography is especially helpful for large, expansive properties, where traditional photography can’t really capture the full extent of the home or grounds. Today’s aerial photography costs far less than it did years ago, when the only option was using a small aircraft. These days, you can take aerial photography using drones, producing shots that are extremely cost-effective considering the tremendous impact they can have.
4) High-conversion landing pages. You want to list your house in a way that attracts maximum views and click-throughs to additional information. If your property is listed on a major real estate site and you are getting some leads, you may think you are doing all you can to attract customers. But you need to be sure that the landing page that showcases your house online is optimized to receive the greatest number of leads you possibly can. By pairing with an experienced online marketer like HomeJab, you can be sure that attention is focused squarely on your property and that keywords are optimized to your prospective buyers’ search terms.
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5) Social media exposure. Most prospective home buyers are already on the major sites, like Zillow, Trulia and realtor.com. But how many properties are marketed on additional sites – and include a custom video that is distributed via social media? Websites like HomeJab can get your property the broadest exposure possible by posting custom video on Facebook, Instagram and other social media sites, as well as the dedicated real estate sites and broker sites. Word-of-mouth is one of your greatest selling tools when selling your property – take advantage of it and get your property as many views as possible, especially on the free sites.
The bottom line when selling a home these days is to explore all possible avenues of technology that can help generate the most interest and conversion. From outstanding photography to widespread social media exposure, it’s wise to make a small investment to get your listing sold quickly and to the highest qualified bidder.
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